Jun 17, 2025   SOURCE: BusinessWire

Blueair Unveils the Most Powerful Air Purifier You Can Get1: Total Air Wellness Beautifully Engineered for Every Room

Blueair, the global leader in air health, is unveiling its most innovative air purifier yet: Blue Signature™. Built for large spaces, this compact, design-forward purifier offers unmatched efficiency -- cleaning an impressive 3,385 ft² in just one hour with up to 10 times more odor removal2.

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Eighty-seven percent of consumers believe that clean, fresh air has a significant impact on their health. Clean, balanced air can reduce exposure to allergens, chemicals, and germs. It can also support better sleep, healthier breathing, clearer skin, improved focus, and enhanced workout performance.

“At Blueair, we are on a mission to optimize the air around you for everyday wellbeing - for you, for your family, for your pets, and your future,” said Andy Lu, CEO of Blueair. “We believe health starts with air - that's why we design award-winning innovations, like Blue Signature™, built on performance, that are designed to fit seamlessly into your space, and connect to your life through smart, intuitive technology."

BUILT ON PERFORMANCE

Americans spend nearly four hours per day in the living room, totaling almost 1,600 hours per year. It is the most frequently used space in the house, but also one of the most polluted rooms due to cooking smells, cleaning chemicals, toxic fragrances, and open windows. The most active room in the house requires a more substantial filtration system to clear away constant air pollutants and stubborn smells. Blueair’s HEPASilent dual filtration technology combines electrostatic and mechanical filtration to quietly and efficiently remove 99.97%3 of airborne pollutants, while using less energy and producing less noise than traditional HEPA filters.

MOST EFFICIENT PURIFIER IN ITS CLASS

Building on this innovation, Blueair also developed OdorFence technology, a patent-pending, bio-based solution that breaks down gases to remove up to ten times more odor2. Together in the new Blue Signature, these features power a seven-stage filtration system that tackles everything from dust mites and pollen to bacteria, viruses, and mold4, while significantly reducing lingering odors. The result is deep, clean air you can feel and smell every day. Plus, Blueair’s patented Surround Air Engineering packs even more purification into a smaller form factor, making it 40% more compact1 than its competitors without sacrificing performance.

INTUITIVE DESIGN & INTELLIGENT FEATURES

Blueair believes air health should be seamless, and Blue Signature™ offers a more intuitive user experience with an AQI Design that visually counts down the time to clean air, featuring an enhanced filter to improve the filter change experience, offering an even simpler process. The newly upgraded Blueair app puts smart control at your fingertips. You can adjust fan speeds, activate Auto or Night Mode to clean your air automatically, set custom schedules, and lock the display to keep settings secure. RealTrack™ monitors actual filter usage and provides timely alerts, helping you maintain optimal performance with up to one year of filter life.

Blue Signature™ also features:

  • AirSense Mode: advanced automation technology that actively refreshes your air throughout the day, clearing out stagnant air even when there is no pollution trigger, ensuring the air always feels fresh. This is combined with an adaptive learning mode that can adjust settings and optimize performance to your room size.
  • Auto Mode: utilizes the built-in sensor data to determine the optimal fan speed based on your real-time air quality.
  • Night Mode: automatically dims LED lights and runs on the lowest fan speed for a restful atmosphere in the evening.

SEAMLESSLY BLEND IN OR BEAUTIFULLY STAND OUT

Designed to blend in or beautifully stand out, the new Blue Signature™ was crafted with furniture-inspired materials to serve as a versatile side table. Available in two colors (Midnight and Nordic Fog), customers can personalize their purifier with different premium fabric pre-filters and accessories, such as wooden table legs or a modern metal disc, for an added touch that complements any décor.

Blue Signature™ is available today on Blueair.com and Amazon, starting at $449.99. For more information, visit https://www.blueair.com/products/blue-signature

About Blueair:

Blueair is a global air wellness brand dedicated to enhancing health and well-being by creating cleaner, fresher, and healthier indoor environments. Founded in Sweden in 1996, Blueair has been at the forefront of air wellness innovation, developing advanced solutions that go beyond purification to improve overall indoor air quality. From reducing airborne pollutants and allergens to optimizing humidity and promoting better breathing, Blueair’s award-winning innovations are designed to support a holistic approach to well-being. With a commitment to innovation, sustainability, and thoughtful design, Blueair makes air wellness accessible to all. Learn more at www.blueair.com and follow Blueair on Instagram and TikTok.

1 Based on high-speed CADR by volume (compact) and high-speed CADR by watt (efficient) vs. similar competitive models

2 Based on reduction of odor-causing household gases vs similar leading competitor models

3 Tested on PM2.5 in 60 minutes

4 Tested on bacteria (S. aureus, K. pneumoniae, P. aeruginosa), virus (MS2) and mold allergen (A.niger) with a minimum reduction rate of 99.9% in 60 minutes