SHOPLINE & XRC Ventures Announce Brand Builder Grant Winners

Eight early-stage CPG startups will receive up to $50,000 to grow, scale, and upgrade their e-commerce platforms

LOS ANGELES, July 24, 2025 /PRNewswire/ -- Today SHOPLINE, a leading global commerce Software-as-a-Service (SaaS) provider, and XRC Ventures, a specialist venture fund investing at the intersection of consumer behavior and technology, proudly announce eight startups will receive up to $50,000 in non-dilutive capital as a part of the inaugural XRC Brand Builder Grant program.

This program results from a challenging growth and investment climate in today's consumer packaged goods (CPG) space. Rising customer acquisition costs (CACs) make it difficult for many direct-to-consumer (DTC) startups to scale, and venture capital requirements are high, with most looking for startups to have $1 million - $3 million in annual sales and a retail purchase order. Together, SHOPLINE and XRC Ventures aim to support ambitious founders who have the potential to make game-changing contributions to their sectors. Grantees will use the proceeds to fund growth initiatives.

The program received over 120 applications across beauty, apparel, food & beverage and more, and eight were selected.

Grantee startups:

    --  AnaOno is a health-driven fashion brand for breast cancer patients,
        survivors, and previvors, redefining post-surgical intimates to restore
        comfort, confidence, and beauty. With over 100,000 patients served and
        carried by leading retailers like Victoria's Secret, Soma, and
        ThirdLove, AnaOno is reshaping the future of breast care through design,
        innovation, and compassion.
    --  Caire Beauty is a biotech-powered pro-aging skincare company reinventing
        how women over 40, in the peri to postmenopausal phase, experience their
        skin's health. With unique mature skin delivery systems to penetrate
        deeper than traditional skincare and help rebuild collagen and hydration
        at the cellular level, 97% of women see firmer, smoother, more resilient
        skin.
    --  Fila Manila was created to represent the next generation of Filipino
        American flavors, starting with award-winning pantry staples, to pioneer
        the $2.2 billion Filipino CPG food whitespace. Filipinos are among the
        largest AAPI communities and the fastest growing Asian cuisine, yet have
        almost zero representation in CPG.
    --  FocusFuel is a functional gummy brand built for a new generation seeking
        clean, convenient energy. With over 2 million gummies sold, they deliver
        crash-free focus in a bite-sized form, redefining how energy fits into
        everyday life.
    --  Fresh Peaches is an "end-to-end" bum health brand for people who find
        today's post-number-two wiping options problematic, helping them wipe
        comfortably and treat their intensive issues (e.g., hemorrhoids). Fresh
        Peaches delivers a modern hygiene solution that turns stressful
        experiences into comfort and relief.
    --  Miami Beach Bum is a marine scientist-backed body care brand known for
        its hero Oregano Bum + Body Cream, a clean, microbiome-friendly formula
        that visibly improves body breakouts while nourishing skin health and
        protecting our oceans.
    --  Rebundle is a plant-based hair extensions brand for Black women,
        offering a non-toxic, biodegradable alternative to traditional hair
        braiding. As the top-searched option in its category, Rebundle is
        reshaping the market with products that prioritize scalp health and
        comfort.
    --  Untoxicated is a first-of-its-kind sensitive skincare brand, developed
        by a Cleveland Clinic doctor, that eliminates the 128 proven allergens
        and irritants behind 99%+ of skin sensitivity reactions - even the ones
        hiding in today's leading "derm-recommended" products.

In addition to capital, grantees will have access to workshops and office hours with seasoned CPG operators, founders, and investors, in-person and virtual events, and a team to migrate their tech stack over to SHOPLINE for free for optimized website performance, just in time for the Black Friday / Cyber Monday sales rush. On average, companies using SHOPLINE typically save 30% - 50% each month compared to those working with competing providers.

"We created this grant with XRC Ventures to give high-potential CPG founders a meaningful advantage -- not just in capital, but in the tools and support they need to grow sustainably," said Christopher Yang, SHOPLINE Co-President. "Early-stage brands are navigating a complex, costly e-commerce environment, and we believe access to a scalable, affordable platform can make a real difference. Our goal is to remove barriers so these founders can focus on growth, building community, and preparing for long-term success."

"We launched this grant to inject much-needed capital into the ecosystem -- and to help early-stage consumer brands bridge the gap to venture-readiness," said Diana Melencio, XRC Ventures General Partner, Brand Capital Fund. "We partnered with SHOPLINE, because their platform offers the functionality founders expect from Shopify but at a fraction of the cost. We're awarding up to $50,000 in non-dilutive funding and giving founders ~$10,000 in annual platform savings which they can reinvest into growth. It's not just a grant -- it's a real head start."

Last night SHOPLINE and XRC Ventures celebrated the program kick-off with an event at the Santa Monica Proper Hotel, where grantees networked with industry leaders and the other cohort participants. Diana Melencio moderated a panel on "Scaling to Exit" featuring Ju Rhyu, Hero Cosmetics CEO & Co-Founder and Michelle Miller, Vegamour CMO.

This program will close in October with another celebration event honoring the grantees for their progress and sending them off with a stronger e-commerce platform ahead of the holiday season.

About SHOPLINE
Founded in 2013, SHOPLINE is a leading global commerce Software-as-a-Service (SaaS) provider, empowering brands and retailers to build, launch and scale their business around the world. SHOPLINE offers a fully integrated platform that provides merchants with solutions such as ecommerce, POS, social commerce, omni-channel marketing, B2B management, and more. Brands are also empowered to create custom integrations and unique shopping experiences with SHOPLINE's open platform architecture, comprehensive APIs, and extensive global partner network. SHOPLINE is headquartered in Singapore with over 2000 employees operating globally. Learn more at www.shopline.com. Follow us on LinkedIn.

About XRC Ventures
XRC Ventures is a specialist venture fund that invests at the intersection of consumer behavior and technology, a $2 trillion market that has been increasingly overlooked by the VC community. Since 2015, XRC has invested in over 140 Pre-Seed through Series A startups across three distinct fund strategies - Accelerator Fund, Opportunity Fund, and Brand Capital Fund. The Brand Capital Fund invests in Pre-Seed to Series A consumer product companies in Beauty, Personal Care, and Health and Wellness categories. Learn more about XRC Ventures at www.xrcventures.com, LinkedIn, and Instagram.

Media Contacts

SHOPLINE
William Vuong
Global Marketing Director
408-315-8003
398484@email4pr.com

XRC Ventures
Amanda Bell
Director of PR
214-208-9895
398484@email4pr.com

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SOURCE SHOPLINE