Rainbow PUSH Expands Partnership with North American International Auto Show

DETROIT, June 21, 2017 /PRNewswire-USNewswire/ -- The Rainbow PUSH Coalition announced today it will be expanding its partnership and presence at the 2018 North American International Auto Show (NAIAS), held annually in Detroit on the third Monday in January. Since 2014, the team at Rainbow PUSH Coalition, led by Reverend Jesse L. Jackson, Sr., its founder and president, has worked closely with NAIAS in the celebration of Dr. Martin Luther King Jr. Birthday that occurs at Cobo Center during the auto show.

"Honoring the late Dr. Martin Luther King Jr. and spreading his powerful message of equality and peace to the thousands of international press and executives attending one of the world's greatest auto shows will be truly impactful," said Rev. Jesse Jackson. "Dr. King challenged us to live beyond his dream. He was an advocate of social, political, and economic justice. Dr. King died so that all lives would matter."

On Monday, January 15, 2018, during NAIAS Press Preview, Rev. Jackson, Rainbow PUSH Coalition and Grammy award-winning artists will participate in this memorable event. This year's celebration is on the eve of the 50(th)Anniversary commemorating Dr. King's untimely death on April 4, 1968 and the 25th Anniversary of the historic passage of the National Holiday in 1983.

"We are honored to have Rev. Jackson, Rainbow PUSH Coalition and iconic entertainers take our global stage and provide inspiration to the over 5,000 journalists from more than 60 countries, executives and thought-leaders in attendance for Press Preview," said Ryan LaFontaine, 2018 NAIAS Chairman.

More details regarding activities will be announced in the coming months leading up to the auto show.

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SOURCE Rainbow PUSH Coalition