Strong Sales of Core Models Drive American Honda July 2017 Auto Sales
TORRANCE, Calif., Aug. 1, 2017 /PRNewswire/ -- American Honda Motor Co., Inc. today reported total July sales of 150,980 Honda and Acura vehicles, driven by the success of core models even as tight supplies of certain products contributed to a slight decrease of 1.2 percent vs. July 2016. Combined sales of Honda and Acura cars were up 1.9 percent on sales of 76,468, while combined trucks decreased 4.2 percent on sales of 74,512. Total Honda Division sales decreased 1.7 percent on sales of 136,803. Honda Division cars gained 2.8 percent with 72,557 vehicles sold in July, and Honda trucks were down 6.2 percent on sales of 64,246 units due mostly to limited inventory. Acura Division sales were up 3.7 percent in July on sales of 14,177 vehicles, with trucks rising 11.3 percent on sales of 10,266 for a new July record, and cars down by 12.2 percent on sales of 3,911 units.
Honda
Well-balanced sales of both cars and trucks were a familiar theme for the Honda Division in July. Despite tight supplies of Odyssey and certain CR-V, Pilot and Ridgeline models, Honda truck sales managed a solid showing against a record July 2016, with HR-V having its best month ever and CR-V surpassing 30,000 units for the month. Civic and Accord continued to show strength with sales above 30,000 units, with the hot new Civic Type R and Si variants bringing renewed energy to the showroom, helping overall Civic sales to a new July record.
-- HR-V set a new all-time monthly record, gaining 32.3 percent on sales of
9,779.
-- Civic sales reached 36,683 for a new July record, rising 11.3 percent
for the month.
-- Accord continued to show strength in July, surpassing 30K sales for the
month.
"Honda is the outlier in the industry in that we see solid demand for our products rather than demand for incentives to buy them," said Jeff Conrad, senior vice president of the Automobile Division of American Honda. "With models like Civic, Accord, CR-V, HR-V and Odyssey, each number one in their segments in retail sales for the first half of 2017, our position continues to get stronger."
Acura
Gateway models drove Acura's success in July, with RDX setting a new July mark to lift Acura trucks to a new record for the month, and ILX gaining 10 percent for the month as Acura's gateway sports sedan showed a second consecutive monthly increase. TLX continued to sell well in July with the A-Spec model drawing showroom interest, but tight supplies due to strong sales the past two months limited total TLX sales in July.
-- Acura trucks set new July mark, gaining 11.3 percent on sales of 10,266
vehicles.
-- RDX sales set a new July record with a 28.2 percent gain on sales of
5,539.
-- ILX sales rose for the second straight month, up 10.1 percent in July on
sales of 1,322 units.
"In the face of increased fleet sales in the luxury market we continue to focus on the growing momentum of the Acura brand with retail customers," said Jon Ikeda, vice president & general manager of the Acura division. "We're excited with the drawing power of our products and the sales success of our gateway models to millennial buyers shows that our product and marketing direction is beginning to pay dividends."
American Honda Vehicle Sales for July 2017
Month-to-Date Year-to-Date
------------- ------------
July 2017 July 2016 DSR** % MoM % July 2017 July 2016 DSR** % YoY %
Change Change Change Change
American Honda Total 150,980 152,799 2.8% -1.2% 942,866 945,154 0.3% -0.2%
-------------------- ------- ------- --- ---- ------- ------- --- ----
Total Car Sales 76,468 75,059 6.0% 1.9% 464,535 490,994 -4.9% -5.4%
Total Truck Sales 74,512 77,740 -0.3% -4.2% 478,331 454,160 5.9% 5.3%
Honda Total Car
Sales 72,557 70,607 6.9% 2.8% 435,577 458,439 -4.5% -5.0%
Honda Total Truck
Sales 64,246 68,518 -2.5% -6.2% 419,241 394,047 7.0% 6.4%
Acura Total Car
Sales 3,911 4,452 -8.6% -12.2% 28,958 32,555 -10.5% -11.0%
Acura Total Truck
Sales 10,266 9,222 15.8% 11.3% 59,090 60,113 -1.1% -1.7%
Total Domestic Car
Sales 65,976 69,017 -0.6% -4.4% 382,502 457,685 -16.0% -16.4%
Honda
Division 62,129 64,671 -0.1% -3.9% 354,163 425,966 -16.4% -16.9%
Acura
Division 3,847 4,346 -7.9% -11.5% 28,339 31,719 -10.2% -10.7%
Total Domestic Truck
Sales 74,512 77,740 -0.3% -4.2% 478,331 454,160 5.9% 5.3%
Honda
Division 64,246 68,518 -2.5% -6.2% 419,241 394,047 7.0% 6.4%
Acura
Division 10,266 9,222 15.8% 11.3% 59,090 60,113 -1.1% -1.7%
Total Import Car
Sales 10,492 6,042 80.6% 73.7% 82,033 33,309 147.7% 146.3%
Honda
Division 10,428 5,936 82.7% 75.7% 81,414 32,473 152.1% 150.7%
Acura
Division 64 106 -37.2% -39.6% 619 836 -25.5% -26.0%
Total Import Truck
Sales 0 0 0.0% 0.0% 0 0 0.0% 0.0%
Honda
Division 0 0 0.0% 0.0% 0 0 0.0% 0.0%
Acura
Division 0 0 0.0% 0.0% 0 0 0.0% 0.0%
MODEL BREAKOUT BY DIVISION
Honda Division Total 136,803 139,125 2.3% -1.7% 854,818 852,486 0.8% 0.3%
-------------------- ------- ------- --- ---- ------- ------- --- ---
* ACCORD 30,903 31,946 0.6% -3.3% 190,994 201,300 -4.6% -5.1%
* CIVIC 36,683 32,952 15.8% 11.3% 212,446 222,792 -4.1% -4.6%
CLARITY BEV 34 0 0.0% 0.0% 34 0 0.0% 0.0%
CLARITY FCV 82 0 0.0% 0.0% 376 0 0.0% 0.0%
CR-Z 50 272 -80.9% -81.6% 598 1,477 -59.3% -59.5%
* FIT 4,804 5,432 -8.0% -11.6% 31,126 32,817 -4.6% -5.2%
INSIGHT 1 5 -79.2% -80.0% 3 53 -94.3% -94.3%
CROSSTOUR 1 11 -90.5% -90.9% 5 713 -99.3% -99.3%
* CR-V 31,761 36,017 -8.3% -11.8% 219,017 195,092 12.9% 12.3%
HR-V 9,779 7,394 37.5% 32.3% 56,407 43,837 29.4% 28.7%
ODYSSEY 10,134 11,228 -6.1% -9.7% 58,290 75,889 -22.8% -23.2%
PILOT 9,985 10,350 0.3% -3.5% 64,340 72,524 -10.8% -11.3%
RIDGELINE 2,586 3,518 -23.6% -26.5% 21,182 5,992 255.5% 253.5%
*** Memo:
Accord
FHEV 2,007 565 269.4% 255.2% 12,990 830 1,473.9% 1,465.1%
Memo:
Civic
Hybrid 2 60 -96.5% -96.7% 58 767 -92.4% -92.4%
Acura Division Total 14,177 13,674 7.8% 3.7% 88,048 92,668 -4.4% -5.0%
-------------------- ------ ------ --- --- ------ ------ ---- ----
ILX 1,322 1,201 14.5% 10.1% 6,471 9,659 -32.6% -33.0%
NSX 30 21 48.6% 42.9% 308 23 1,246.7% 1,239.1%
RLX / RL 64 106 -37.2% -39.6% 619 833 -25.3% -25.7%
TLX 2,495 3,124 -16.9% -20.1% 21,560 22,037 -1.6% -2.2%
TSX 0 0 0.0% 0.0% 0 3 -100.0% -100.0%
MDX 4,727 4,902 0.3% -3.6% 28,282 29,517 -3.6% -4.2%
RDX 5,539 4,320 33.3% 28.2% 30,808 30,596 1.3% 0.7%
*** Memo: ILX
Hybrid 0 0 0.0% 0.0% 0 1 -100.0% -100.0%
Memo: RLX
Hybrid 10 11 -5.5% -9.1% 130 115 13.7% 13.0%
Memo: MDX
Hybrid 251 0 0.0% 0.0% 619 0 0.0% 0.0%
Selling Days 25 26 177 178
**** Hybrid 2,351 934 161.8% 151.7% 14,706 3,266 352.8% 350.3%
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate
*** Memo line items are included in the respective model total
**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid,
MDX Sport Hybrid and NSX
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SOURCE American Honda Motor Co., Inc.
