May 1, 2018 SOURCE: PR NewsWire
American Honda Reports April Sales Results
American Honda Reports April Sales Results
- Core models Civic and CR-V remain strong with sales over 28,000 units
- Honda Odyssey continues to cement sales leadership in minivan segment with 21% gain
- Honda Pilot sales jump again in April, rising 22%
- Acura RDX sales increase 10.8% in April, as introduction of all-new 2019 model approaches
TORRANCE, Calif., May 1, 2018 /PRNewswire/ --
American Honda Honda Acura
Total Cars Trucks Total Cars Trucks Total Cars Trucks
----- ---- ------ ----- ---- ------ ----- ---- ------
125,701 59,456 66,245 113,813 55,354 58,459 11,888 4,102 7,786
-9.2% -14.4% -3.9 -8.4% -12.3% -4.3% -15.9% -34.8% -0.8%
---- ----- ---- ---- ----- ---- ----- ----- ----
"Even as we increase our sales of light trucks to record levels, we remain committed to delivering a balanced lineup of cars and light-truck offerings for our customers," said Henio Arcangeli Jr., senior vice president of the Automobile Division & general manager of Honda sales. "Our flexible manufacturing capabilities allow us to evolve our production mix in real-time to meet these continued shifts in consumer demand. Moreover, we recognize not all customers in the market want a truck or SUV, so growth opportunities still exist within the passenger car side of our business."
BRAND REPORT
Honda
-----
Sales Highlights Model Notes
---------------- -----------
Two fewer selling days and one less Odyssey is the #1 retail-selling
weekend in April 2018 vs. a year minivan in America in 2018,
ago, impacted Honda car & truck leading with the lowest
sales like the rest of the auto incentive spending as well.
industry. However, the brand's
core models performed strongly
while Odyssey and Pilot were
standouts for the month.
Odyssey posted a robust gain of
21.2% on sales of 8,464 units in
April, further strengthening its
2018 sales leadership.
Pilot
sales increased for the 8th
straight month, rising 22% on
sales of 11,891 units for the
month.
Civic and CR-V sales
topped 28,000 in April and Accord
crested 21,000, to post strong
results for Honda's core models.
The Honda Electrification
Initiative just gained another
player - the all-new 2018
Accord Hybrid, made in
Marysville, Ohio, where the
hybrid battery unit also is
assembled.
Acura BRAND REPORT
----- ------------
Sales
Highlights Model Notes
----------- -----------
Looking forward Acura is strengthening its
to the performance story with A-Spec
upcoming grades for all core models,
launch of the including the just-launched 2.4-
all-new 2019 liter TLX A-Spec, and upcoming
RDX, Acura RDX and MDX A-Spec models
displayed the launching this summer.
still
considerable
strength of
the current
RDX as it made
a solid gain
in April. ILX
and RLX also
enjoyed sales
increases for
the month.
RDX gained 10.8
percent in
April on sales
of 4,201
units.
The
Acura ILX and
RLX sedans
also gained
sales ground,
with ILX up
21.6% and RLX
up 61.3% in
April.
Since its 2007 debut, the Acura
RDX has outsold every compact
luxury SUV in America, and is the
only one to top 50K sales in each
of the past three years.
American Honda Vehicle Sales for April 2018
Month-to-Date Year-to-Date
------------- ------------
April April DSR** % MoM % April April DSR** % YoY %
2018 2017 Change Change 2018 2017 Change Change
American Honda Total 125,701 138,386 -1.6% -9.2% 488,192 503,679 -3.1% -3.1%
-------------------- ------- ------- ---- ---- ------- ------- ---- ----
Total Car Sales 59,456 69,427 -7.2% -14.4% 229,804 243,033 -5.4% -5.4%
Total Truck Sales 66,245 68,959 4.1% -3.9% 258,388 260,646 -0.9% -0.9%
Honda Total Car Sales 55,354 63,140 -5.0% -12.3% 213,737 226,940 -5.8% -5.8%
Honda Total Truck Sales 58,459 61,114 3.6% -4.3% 229,153 230,845 -0.7% -0.7%
Acura Total Car Sales 4,102 6,287 -29.3% -34.8% 16,067 16,093 -0.2% -0.2%
Acura Total Truck Sales 7,786 7,845 7.5% -0.8% 29,235 29,801 -1.9% -1.9%
Total Domestic Car Sales 50,390 56,421 -3.2% -10.7% 199,280 196,420 1.5% 1.5%
Honda Division 46,459 50,240 0.2% -7.5% 183,847 180,726 1.7% 1.7%
Acura Division 3,931 6,181 -31.1% -36.4% 15,433 15,694 -1.7% -1.7%
Total Domestic Truck Sales 66,245 68,959 4.1% -3.9% 258,388 260,646 -0.9% -0.9%
Honda Division 58,459 61,114 3.6% -4.3% 229,153 230,845 -0.7% -0.7%
Acura Division 7,786 7,845 7.5% -0.8% 29,235 29,801 -1.9% -1.9%
Total Import Car Sales 9,066 13,006 -24.5% -30.3% 30,524 46,613 -34.5% -34.5%
Honda Division 8,895 12,900 -25.3% -31.0% 29,890 46,214 -35.3% -35.3%
Acura Division 171 106 74.8% 61.3% 634 399 58.9% 58.9%
Total Import Truck Sales 0 0 0.0% 0.0% 0 0 0.0% 0.0%
Honda Division 0 0 0.0% 0.0% 0 0 0.0% 0.0%
Acura Division 0 0 0.0% 0.0% 0 0 0.0% 0.0%
MODEL BREAKOUT BY DIVISION
Honda Division Total 113,813 124,254 -0.8% -8.4% 442,890 457,785 -3.3% -3.3%
-------------------- ------- ------- ---- ---- ------- ------- ---- ----
* ACCORD 21,751 26,938 -12.5% -19.3% 83,352 96,753 -13.9% -13.9%
* CIVIC 28,399 31,211 -1.4% -9.0% 110,548 112,865 -2.1% -2.1%
CLARITY 1,212 34 3,761.8% 3,464.7% 4,529 126 3,494.4% 3,494.4%
CR-Z 5 85 -93.6% -94.1% 30 421 -92.9% -92.9%
* FIT 3,987 4,871 -11.3% -18.1% 15,278 16,773 -8.9% -8.9%
INSIGHT 0 1 -100.0% -100.0% 0 2 -100.0% -100.0%
CROSSTOUR 0 0 0.0% 0.0% 0 3 -100.0% -100.0%
* CR-V 28,323 32,671 -6.1% -13.3% 110,369 126,728 -12.9% -12.9%
HR-V 7,322 8,527 -7.0% -14.1% 28,125 28,223 -0.3% -0.3%
ODYSSEY 8,464 6,984 31.3% 21.2% 31,471 28,011 12.4% 12.4%
PILOT 11,891 9,746 32.2% 22.0% 49,724 34,970 42.2% 42.2%
RIDGELINE 2,459 3,186 -16.4% -22.8% 9,464 12,910 -26.7% -26.7%
Acura Division Total 11,888 14,132 -8.9% -15.9% 45,302 45,894 -1.3% -1.3%
-------------------- ------ ------ ---- ----- ------ ------ ---- ----
ILX 1,012 832 31.8% 21.6% 3,484 3,088 12.8% 12.8%
NSX 5 91 -94.0% -94.5% 72 224 -67.9% -67.9%
RLX / RL 171 106 74.8% 61.3% 634 399 58.9% 58.9%
TLX 2,914 5,258 -40.0% -44.6% 11,877 12,382 -4.1% -4.1%
MDX 3,585 4,052 -4.2% -11.5% 13,909 15,008 -7.3% -7.3%
RDX 4,201 3,793 20.0% 10.8% 15,326 14,793 3.6% 3.6%
Selling Days 24 26 101 101
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate
CONTACT: James Jenkins (Honda) (310) 783-3163; Matt Sloustcher (Acura) (310) 357-5711
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SOURCE American Honda Motor Co., Inc.
