Phoenix New Media Reports Unaudited Second Quarter 2018 Financial Results

BEIJING, Aug. 14, 2018 /PRNewswire/ -- Phoenix New Media Limited (NYSE: FENG) ("Phoenix New Media", "ifeng" or the "Company"), a leading new media company in China, today announced its unaudited financial results for the second quarter ended June 30, 2018.

Mr. Shuang Liu, CEO of Phoenix New Media commented, "We made significant progress on product innovation and content enrichment in the second quarter of 2018. We further enhanced our content production capabilities focusing on providing users with premium, original, unbiased, and exclusive content in the forms of news reports, live broadcasts, as well as documentaries and talk shows in video series format based on our original creation.

In addition, we have maximized users' satisfaction while optimizing our algorithms to effectively screen our content library to ensure full compliance with emerging regulations. Going forward, we will continue to leverage the credibility, authenticity and influence of our premium content and our brand to further fortify our leadership in the media industry in China."

Ms. Betty Ho, CFO of Phoenix New Media, further stated, "We are delighted to deliver solid financial results in the second quarter of 2018. The advertising revenue generated from our FENG app has increased by 43.2% year-over-year in the second quarter of 2018 under the old accounting standard. In order to diversify our content, we are looking for new investment opportunities in lifestyle related verticals, such as travel, health and fashion, to expand our user base and improve retention rate. Looking ahead, we will remain committed to investing in content and product innovations to strengthen our competitive edge while focusing on improving our profitability and maintaining our growth momentum."

Adoption of ASC606

Beginning from January 1, 2018, the Company adopted a new accounting standard of ASC606, Revenue from Contracts with Customers (the "new accounting standard"). The financial data presented in the Company's financial statements for the quarter and the six months ended June 30, 2018 are in accordance with the new accounting standard while all financial data presented for the quarter and the six months ended June 30, 2017 are in accordance with ASC605, Revenue Recognition (the "old accounting standard").

The impact of applying the new accounting standard on the Company's unaudited financial results as compared to the old accounting standard for the quarter ended June 30, 2018 was as follows:


                                                                                                         Three Months Ended June 30, 2018

                                                                                                                                 Adjustments                   New
                                                                                                                                                            Accounting
                                                                                            Old                                                             Standard(2)
                                                                                        Accounting
                                                                                        Standard(1)
                                                                                        ----------

                                                                                               Sales Taxes And                                       Barter                      Contract
                                                                                                Surcharges                                  Transactions                Fulfillment
                                                                                                                                                                            Costs
                                                                                                                                                                            -----

                                                                                                             (RMB in thousands)


    Revenues                                                                          396,707                        (34,337)                          91                   -                 362,461
                                                                                      =======                         =======                          ===                 ===                 =======

    Net advertising revenues                                                          347,337                        (31,393)                          91                   -                 316,035

    Paid services revenues                                                             49,370                         (2,944)                           -                  -                  46,426
                                                                                       ------                          ------                          ---                ---                  ------

    Cost of revenues                                                                (167,284)                         34,337                         (73)                145                (132,875)
                                                                                     --------                          ------                          ---                 ---                 --------

    Gross profit                                                                      229,423                               -                          18                 145                  229,586

    Operating expenses                                                              (199,309)                              -                       (845)                  -               (200,154)

    Sales and marketing expenses                                                    (108,978)                              -                       (845)                  -               (109,823)
                                                                                     --------                             ---                        ----                 ---                --------

    Income from operations                                                             30,114                               -                       (827)                145                   29,432
                                                                                       ======                             ===                        ====                 ===                   ======


    Note:

    (1) This financial information for the three months ended June 30, 2018 was presented under the old accounting standard (ASC605).

    (2) This financial information for the three months ended June 30, 2018 was presented under the new accounting standard (ASC606).

Second Quarter 2018 Financial Results

REVENUES

Total revenues for the second quarter of 2018 were RMB362.5 million (US$54.8 million) under the new accounting standard, which represented a decrease of 7.8% from RMB393.3 million in the second quarter of 2017.

Net advertising revenues for the second quarter of 2018 were RMB316.0 million (US$47.8 million) (net of advertising agency service fees and sales taxes and surcharges) under the new accounting standard, which represented a decrease of 6.7% from RMB338.7 million in the second quarter of 2017.

Paid services revenues([1]) for the second quarter of 2018 were RMB46.5 million (US$7.0 million) under the new accounting standard, which represented a decrease of 14.9% from RMB54.5 million in the second quarter of 2017. Revenues from digital entertainment([2]) for the second quarter of 2018 were RMB37.8 million (US$5.7 million) under the new accounting standard, which represented a decrease of 17.0% from RMB45.6 million in the second quarter of 2017. Revenues from games and others([3]) for the second quarter of 2018 were RMB8.7 million (US$1.3 million) under the new accounting standard, which represented a decrease of 3.5% from RMB9.0 million in the second quarter of 2017.

Under the old accounting standard ASC605, total revenues for the second quarter of 2018 would have been RMB396.7 million (US$60.0 million), which would have represented an increase of 0.9% from RMB393.3 million in the second quarter of 2017.

Under the old accounting standard ASC605, net advertising revenues for the second quarter of 2018 would have been RMB347.3 million (US$52.5 million), which would have represented an increase of 2.5% from RMB338.7 million in the second quarter of 2017, primarily attributable to a 23.0% year-over-year increase in mobile advertising revenues that was partially offset by a 26.6% year-over-year decrease in PC advertising revenues.

Under the old accounting standard ASC605, paid services revenues for the second quarter of 2018 would have been RMB49.4 million (US$7.5 million), which would have represented a decrease of 9.5% from RMB54.5 million in the second quarter of 2017. Under the old accounting standard ASC605, revenues from digital entertainment for the second quarter of 2018 would have been RMB40.1 million (US$6.1 million), which would have represented a decrease of 12.0% from RMB45.6 million in the second quarter of 2017, due to a 29.3% decrease in the MVAS revenues mainly resulting from the decline in users' demand for services provided through telecom operators in China. Under the old accounting standard ASC605, revenues from games and others for the second quarter of 2018 would have been RMB9.3 million (US$1.4 million), which would have represented an increase of 3.3% from RMB9.0 million in the second quarter of 2017, primarily attributable to the increase in revenues derived from other new businesses while the revenues generated from web-based games operated on the Company's own platforms were still declining.


    [1]  Paid services revenues
     comprise of (i) revenues from
     digital entertainment, which
     includes MVAS and digital reading,
     and (ii) revenues from games and
     others, which includes web-based
     games, mobile games, content
     sales, and other online and mobile
     paid services through the
     Company's own platforms

    [2]  Digital entertainment includes
     mobile value-added services
     delivered through telecom
     operators' platforms, or MVAS, and
     digital reading.

    [3]  Games and others include web-
     based and mobile games, and other
     online and mobile paid services
     through the Company's own
     platforms

COST OF REVENUES

Cost of revenues for the second quarter of 2018 was RMB132.9 million (US$20.1 million) under the new accounting standard, which represented a decrease of 20.8% from RMB167.8 million in the second quarter of 2017. Under the old accounting standard ASC605, cost of revenues for the second quarter of 2018 would have been RMB167.3 million (US$25.3 million), which would have represented a decrease of 0.3% from RMB167.8 million in the second quarter of 2017. The decrease in cost of revenues under the new accounting standard was mainly due to:

    --  The sales taxes and surcharges were RMB34.3 million (US$5.2 million) in
        the second quarter of 2018, which was excluded from cost of revenues and
        recorded as a reduction item of revenues under the new accounting
        standard, as compared to sales taxes and surcharges of RMB33.2 million
        in the second quarter of 2017, which was recorded as a component of cost
        of revenues under the old accounting standard ASC605.
    --  Content and operational costs for the second quarter of 2018 increased
        slightly to RMB107.5 million (US$16.2 million) from RMB106.0 million in
        the second quarter of 2017.
    --  Revenue sharing fees to telecom operators and channel partners for the
        second quarter of 2018 decreased by 23.9% to RMB11.5 million (US$1.7
        million) from RMB15.1 million in the second quarter of 2017. The
        decrease was primarily attributable to a decrease in the sales of MVAS
        products.
    --  Bandwidth costs for the second quarter of 2018 increased slightly to
        RMB13.9 million (US$2.1 million) from RMB13.6 million in the second
        quarter of 2017.
    --  Share-based compensation included in cost of revenues was RMB0.6 million
        (US$0.1 million) in the second quarter of 2018, as compared to RMB1.2
        million in the second quarter of 2017. As the Company recognized
        share-based compensation, net of estimated forfeitures, on a
        graded-vesting basis over the vesting term of the awards, there was less
        share-based compensation recognized in the second quarter of 2018 for
        share options granted prior to 2018.

GROSS PROFIT

Gross profit for the second quarter of 2018 was RMB229.6 million (US$34.7 million), as compared to RMB225.4 million in the second quarter of 2017. Gross margin for the second quarter of 2018 increased to 63.3% from 57.3% in the second quarter of 2017. The increase in gross margin was primarily attributable to the increase in gross profit as well as the decrease in revenues under the new accounting standard as explained above.

To supplement the financial measures presented in accordance with the United States Generally Accepted Accounting Principles ("GAAP"), the Company has presented certain non-GAAP financial measures in this press release, which excluded the impact of certain reconciling items as stated in the "Use of Non-GAAP Financial Measures" section below. The related reconciliations to GAAP financial measures are presented in the accompanying "Reconciliations of Non-GAAP Results of Operation Measures to the Nearest Comparable GAAP Measures."

Non-GAAP gross margin for the second quarter of 2018, which excluded share-based compensation, was 63.5%, as compared to 57.6% in the second quarter of 2017.

OPERATING EXPENSES AND INCOME FROM OPERATIONS

Total operating expenses for the second quarter of 2018 decreased by 0.1% to RMB200.2 million (US$30.2 million) from RMB200.4 million in the second quarter of 2017. Share-based compensation included in operating expenses was RMB2.8 million (US$0.4 million) in the second quarter of 2018, as compared to RMB4.2 million in the second quarter of 2017. As the Company recognized share-based compensation, net of estimated forfeitures, on a graded-vesting basis over the vesting term of the awards, there was less share-based compensation recognized in the second quarter of 2018 for share options granted prior to 2018.

Income from operations for the second quarter of 2018 was RMB29.4 million (US$4.4 million), as compared to RMB25.0 million in the second quarter of 2017. Operating margin for the second quarter of 2018 was 8.1%, as compared to 6.4% in the second quarter of 2017, which was primarily attributable to the decrease in revenues under the new accounting standard.

Non-GAAP income from operations for the second quarter of 2018, which excluded share-based compensation, was RMB32.8 million (US$5.0 million), as compared to RMB30.5 million in the second quarter of 2017. Non-GAAP operating margin for the second quarter of 2018, which excluded share-based compensation, was 9.1%, as compared to 7.7% in the second quarter of 2017.

OTHER INCOME OR LOSS

Other income or loss reflects interest income, interest expense, foreign currency exchange gain or loss, income or loss from equity investments, including impairments, and others, net([4]). Total net other income for the second quarter of 2018 was RMB28.1 million (US$4.2 million), as compared to RMB3.4 million in the second quarter of 2017.

    --  Interest income for the second quarter of 2018 was RMB13.6 million
        (US$2.0 million), as compared to RMB13.5 million in the second quarter
        of 2017.
    --  Interest expense for the second quarter of 2018 decreased to RMB3.4
        million (US$0.5 million), from RMB6.4 million in the second quarter of
        2017, which was primarily due to the decrease in both the carrying
        amount and the interest rates of the outstanding short-term bank loans
        in the second quarter of 2018 as compared to that in 2017.
    --  Foreign currency exchange gain for the second quarter of 2018 was
        RMB16.2 million (US$2.5 million), as compared to foreign currency
        exchange loss of RMB7.9 million in the second quarter of 2017, which was
        mainly caused by the depreciation of Renminbi against US dollars in the
        second quarter of 2018 that generated exchange gain in Renminbi
        denominated borrowings recorded in the Company's subsidiaries whose
        functional currency is not Renminbi.
    --  Loss from equity investments, including impairments, for the second
        quarter of 2018 was RMB0.4 million (US$0.07 million), as compared to
        income from equity investments, including impairments, of RMB1.1 million
        in the second quarter of 2017.
    --  Others, net, for the second quarter of 2018 was RMB2.1 million (US$0.3
        million), as compared to RMB3.1 million in the second quarter of 2017.


    [4]  "Others, net" primarily
     consists of government
     subsidies and litigation loss
     provisions.

NET INCOME ATTRIBUTABLE TO PHOENIX NEW MEDIA LIMITED

Net income attributable to Phoenix New Media Limited for the second quarter of 2018 was RMB49.2 million (US$7.4 million), as compared to RMB24.9 million in the second quarter of 2017. Net margin for the second quarter of 2018 was 13.6%, as compared to 6.3% in the second quarter of 2017. Net income per diluted ADS([5]) in the second quarter of 2018 was RMB0.67 (US$0.10), as compared to RMB0.35 in the second quarter of 2017.

Non-GAAP net income attributable to Phoenix New Media Limited for the second quarter of 2018, which excluded share-based compensation and income or loss from equity investments, including impairments, was RMB53.1 million (US$8.0 million), as compared to RMB29.3 million in the second quarter of 2017. Non-GAAP net margin for the second quarter of 2018 was 14.6%, as compared to 7.4% in the second quarter of 2017. Non-GAAP net income per diluted ADS in the second quarter of 2018 was RMB0.73 (US$0.11), as compared to RMB0.41 in the second quarter of 2017.

For the second quarter of 2018, the Company's weighted average number of ADSs used in the computation of diluted net income per ADS was 73,118,221. As of June 30, 2018, the Company had a total of 581,908,702 ordinary shares outstanding, or the equivalent of 72,738,588 ADSs.


    [5]  "ADS" means American
     Depositary Share of the
     Company. Each ADS
     represents eight Class A
     ordinary shares of the
     Company.

CERTAIN BALANCE SHEET ITEMS

As of June 30, 2018, the Company's cash and cash equivalents, term deposits and short term investments and restricted cash were RMB1.32 billion (US$199.4 million). Restricted cash represents deposits placed as security for banking facilities granted to the Company, which are restricted in their withdrawal or usage.

Business Outlook

Based on the new accounting standard (ASC606), for the third quarter of 2018, the Company expects its total revenues to be between RMB376.1 million and RMB391.1 million; net advertising revenues are expected to be between RMB342.7 million and RMB352.7 million; and paid services revenues are expected to be between RMB33.4 million and RMB38.4 million.

If the old accounting standard (ASC605) were to be used, for the third quarter of 2018, the Company would expect its total revenues to be between RMB413.2 million and RMB428.2 million, its net advertising revenues to be between RMB378.0 million and RMB388.0 million, and its paid services revenues to be between RMB35.2 million and RMB40.2 million.

All of the above forecasts reflect the Company's current and preliminary view on the market and operational conditions, which are subject to change.

Conference Call Information

The Company will hold a conference call at 9:00 p.m. U.S. Eastern Time on August 14, 2018 (August 15, 2018 at 9:00 a.m. Beijing/Hong Kong time) to discuss its second quarter 2018 unaudited financial results and operating performance.

To participate in the call, please use the dial-in numbers and conference ID below:


    International:                          +6567135440

    Mainland China:                          4001200654

    Hong Kong:                             +85230186776

    United States:                         +18456750438

    Conference ID:                              6098336

A replay of the call will be available through August 20, 2018 by using the dial-in numbers and conference ID below:


    International:                          +61290034211

    Mainland China:                           4006322162

    Hong Kong:                                +800963117

    United States:                          +18554525696

    Conference ID:                               6098336

A live and archived webcast of the conference call will also be available at the Company's investor relations website at http://ir.ifeng.com.

Use of Non-GAAP Financial Measures

To supplement the consolidated financial statements presented in accordance with the United States Generally Accepted Accounting Principles ("GAAP"), Phoenix New Media Limited uses non-GAAP gross profit, non-GAAP gross margin, non-GAAP income or loss from operations, non-GAAP operating margin, non-GAAP net income or loss attributable to Phoenix New Media Limited, non-GAAP net margin and non-GAAP net income or loss per diluted ADS, each of which is a non-GAAP financial measure. Non-GAAP gross profit is gross profit excluding share-based compensation. Non-GAAP gross margin is non-GAAP gross profit divided by total revenues. Non-GAAP income or loss from operations is income or loss from operations excluding share-based compensation. Non-GAAP operating margin is non-GAAP income or loss from operations divided by total revenues. Non-GAAP net income or loss attributable to Phoenix New Media Limited is net income or loss attributable to Phoenix New Media Limited excluding share-based compensation and income or loss from equity investments, including impairments. Non-GAAP net margin is non-GAAP net income or loss attributable to Phoenix New Media Limited divided by total revenues. Non-GAAP net income or loss per diluted ADS is non-GAAP net income or loss attributable to Phoenix New Media Limited divided by weighted average number of diluted ADSs. The Company believes that separate analysis and exclusion of the aforementioned non-GAAP to GAAP reconciling items add clarity to the constituent parts of its performance. The Company reviews these non-GAAP financial measures together with the related GAAP financial measures to obtain a better understanding of its operating performance. It uses these non-GAAP financial measures for planning, forecasting and measuring results against the forecast. The Company believes that using these non-GAAP financial measures to evaluate its business allows both management and investors to assess the Company's performance against its competitors and ultimately monitor its capacity to generate returns for investors. The Company also believes that these non-GAAP financial measures are useful supplemental information for investors and analysts to assess its operating performance without the effect of items like share-based compensation and income or loss from equity investments, including impairments, which have been and will continue to be significant and recurring in its business. However, the use of these non-GAAP financial measures has material limitations as an analytical tool. One of the limitations of using these non-GAAP financial measures is that they do not include all items that impact the Company's gross profit, income or loss from operations and net income or loss attributable to Phoenix New Media Limited for the period. In addition, because these non-GAAP financial measures are not calculated in the same manner by all companies, they may not be comparable to other similarly titled measures used by other companies. In light of the foregoing limitations, you should not consider these non-GAAP financial measures in isolation from, or as an alternative to, the financial measures prepared in accordance with GAAP.

Exchange Rate

This announcement contains translations of certain RMB amounts into U.S. dollars ("USD") at specified rates solely for the convenience of the reader. Unless otherwise stated, all translations from RMB to USD were made at the rate of RMB6.6171 to US$1.00, the noon buying rate in effect on June 29, 2018 in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or USD amounts referred could be converted into USD or RMB, as the case may be, at any particular rate or at all. For analytical presentation, all percentages are calculated using the numbers presented in the financial statements contained in this earnings release.

About Phoenix New Media Limited

Phoenix New Media Limited (NYSE: FENG) is a leading new media company providing premium content on an integrated Internet platform, including PC and mobile, in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, the Company enables consumers to access professional news and other quality information and share user-generated content on the Internet through their PCs and mobile devices. Phoenix New Media's platform includes its PC channel, consisting of ifeng.com website, which comprises interest-based verticals such as news, finance, fashion, military and digital reading, and interactive services; its mobile channel, consisting of mobile news applications, mobile video application, HTML5-based mobile Internet websites, and mobile digital reading application; and its operations with the telecom operators that provides content and mobile value-added services.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Phoenix New Media's strategic and operational plans, contain forward-looking statements. Phoenix New Media may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission ("SEC") on Forms 20-F and 6-K, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Phoenix New Media's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's goals and strategies; the Company's future business development, financial condition and results of operations; the expected growth of online and mobile advertising, online video and mobile paid services markets in China; the Company's reliance on online and mobile advertising and MVAS for a majority of its total revenues; the Company's expectations regarding demand for and market acceptance of its services; the Company's expectations regarding maintaining and strengthening its relationships with advertisers, partners and customers; fluctuations in the Company's quarterly operating results; the Company's plans to enhance its user experience, infrastructure and services offerings; the Company's reliance on mobile operators in China to provide most of its MVAS; changes by mobile operators in China to their policies for MVAS; competition in its industry in China; and relevant government policies and regulations relating to the Company. Further information regarding these and other risks is included in the Company's filings with the SEC, including its registration statement on Form F-1, as amended, and its annual reports on Form 20-F. All information provided in this press release and in the attachments is as of the date of this press release, and Phoenix New Media does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries please contact:

Phoenix New Media Limited
Qing Liu
Email: investorrelations@ifeng.com

ICR, Inc.
Rose Zu
Tel: +1 (646) 405-4883
Email: investorrelations@ifeng.com


                                                                                                              Phoenix New Media Limited

                                                                                                        Condensed Consolidated Balance Sheets

                                                                                                                (Amounts in thousands)

                                                                                                                                        December 31,           June 30,            June 30,

                                                            2017                                                                                          2018                2018
                                                            ----                                                                                          ----                ----

                                                                                                                                             RMB                  RMB                 US$

                                                                                                                                          Audited*             Unaudited           Unaudited

    ASSETS

    Current assets:

    Cash and cash equivalents                                                                                                                          362,862             236,580              35,753

    Term deposits and short term investments                                                                                                           737,657             776,050             117,279

    Restricted cash                                                                                                                                    336,700             307,000              46,395

    Accounts receivable, net                                                                                                                           458,744             385,845              58,310

    Amounts due from related parties                                                                                                                   187,214             199,034              30,079

    Prepayment and other current assets                                                                                                                 57,458              58,910               8,903

    Convertible loans due from a related party                                                                                                         102,631             106,067              16,029

    Total current assets                                                                                                                             2,243,266           2,069,486             312,748
                                                                                                                                                     ---------           ---------             -------

    Non-current assets:

    Property and equipment, net                                                                                                                         64,454              80,715              12,198

    Intangible assets, net                                                                                                                               6,712               5,852                 884

    Available-for-sale investments                                                                                                                   1,196,330           1,265,490             191,245

    Equity investments, net                                                                                                                             15,342              12,477               1,886

    Deferred tax assets                                                                                                                                 60,460              79,609              12,031

    Other non-current assets                                                                                                                            12,544              14,797               2,236
                                                                                                                                                        ------              ------               -----

    Total non-current assets                                                                                                                         1,355,842           1,458,940             220,480

    Total assets                                                                                                                                     3,599,108           3,528,426             533,228
                                                                                                                                                     =========           =========             =======

    LIABILITIES AND SHAREHOLDERS' EQUITY

    Current liabilities:

    Short-term loans                                                                                                                                   330,000             308,047              46,553

    Accounts payable                                                                                                                                   262,657             239,898              36,254

    Amounts due to related parties                                                                                                                      14,140              16,123               2,437

    Advances from customers                                                                                                                             65,196              59,861               9,046

    Taxes payable                                                                                                                                       92,214              95,571              14,443

    Salary and welfare payable                                                                                                                         134,471              94,803              14,327

    Accrued expenses and other current liabilities                                                                                                     173,253             120,216              18,167
                                                                                                                                                       -------             -------              ------

    Total current liabilities                                                                                                                        1,071,931             934,519             141,227
                                                                                                                                                     ---------             -------             -------

    Non-current liabilities:

    Deferred tax liabilities                                                                                                                             1,312               1,312                 198

    Long-term liabilities                                                                                                                               24,714              25,321               3,827
                                                                                                                                                        ------              ------               -----

    Total non-current liabilities                                                                                                                       26,026              26,633               4,025
                                                                                                                                                        ------              ------               -----

    Total liabilities                                                                                                                                1,097,957             961,152             145,252
                                                                                                                                                     ---------             -------             -------

    Shareholders' equity:

    Phoenix New Media Limited shareholders' equity:

    Class A ordinary shares                                                                                                                             17,180              17,471               2,640

    Class B ordinary shares                                                                                                                             22,053              22,053               3,333

    Additional paid-in capital                                                                                                                       1,587,575           1,596,689             241,297

    Statutory reserves                                                                                                                                  81,237              81,237              12,277

    Retained earnings                                                                                                                                  229,250             220,928              33,387

    Accumulated other comprehensive income                                                                                                             570,244             636,256              96,154
                                                                                                                                                       -------             -------              ------

    Total Phoenix New Media Limited shareholders' equity                                                                                             2,507,539           2,574,634             389,088

    Noncontrolling interests                                                                                                                           (6,388)            (7,360)            (1,112)
                                                                                                                                                        ------              ------              ------

    Total shareholders' equity                                                                                                                       2,501,151           2,567,274             387,976

    Total liabilities and shareholders' equity                                                                                                       3,599,108           3,528,426             533,228
                                                                                                                                                     =========           =========             =======


    * Derived from audited financial statements included in the Company's Form 20-F dated April 26, 2018.


                                                                                                                                                                                                   Phoenix New Media Limited

                                                                                                                                                                                   Condensed Consolidated Statements of Comprehensive Income

                                                                                                                                                                        (Amounts in thousands, except for number of shares and per share (or ADS) data)


                                                                                                                               Three Months Ended                                                                 Six Months Ended
                                                                                                                               ------------------                                                                 ----------------

                                                                                                                              June 30,                                      March 31,                                     June 30,                       June 30,             June 30,                June 30,                 June 30,

                                                                                                                                              2017                                           2018                                           2018                         2018                    2017                     2018                     2018
                                                                                                                                              ----                                           ----                                           ----                         ----                    ----                     ----                     ----

                                                                                                                                 RMB                                           RMB                                           RMB                           US$                   RMB                     RMB                      US$

                                                                                                                              Unaudited                                     Unaudited                                     Unaudited                     Unaudited             Unaudited               Unaudited                Unaudited


    Revenues:

      Net advertising revenues                                                                                                             338,725                                        242,861                                        316,035                       47,760                 579,809                  558,896                   84,462

      Paid service revenues                                                                                                                 54,541                                         41,551                                         46,426                        7,016                 107,936                   87,977                   13,295
                                                                                                                                            ------                                         ------                                         ------                        -----                 -------                   ------                   ------

    Total revenues                                                                                                                         393,266                                        284,412                                        362,461                       54,776                 687,745                  646,873                   97,757

    Cost of revenues                                                                                                                     (167,844)                                     (128,233)                                     (132,875)                    (20,081)              (330,333)               (261,108)                (39,460)
                                                                                                                                          --------                                       --------                                       --------                      -------                --------                 --------                  -------

    Gross profit                                                                                                                           225,422                                        156,179                                        229,586                       34,695                 357,412                  385,765                   58,297

    Operating expenses:

      Sales and marketing expenses                                                                                                       (118,769)                                     (131,219)                                     (109,823)                    (16,597)              (214,231)               (241,042)                (36,427)

      General and administrative expenses                                                                                                 (35,865)                                      (34,398)                                      (41,808)                     (6,318)               (67,816)                (76,206)                (11,517)

      Technology and product development                                                                                                  (45,791)                                      (48,412)                                      (48,523)                     (7,333)               (90,419)                (96,935)                (14,649)
          expenses


    Total operating expenses                                                                                                             (200,425)                                     (214,029)                                     (200,154)                    (30,248)              (372,466)               (414,183)                (62,593)
                                                                                                                                          --------                                       --------                                       --------                      -------                --------                 --------                  -------

    Income/(loss) from operations                                                                                                           24,997                                       (57,850)                                        29,432                        4,447                (15,054)                (28,418)                 (4,296)

    Other income/(loss):

      Interest income                                                                                                                       13,493                                         12,938                                         13,550                        2,048                  26,151                   26,488                    4,003

      Interest expense                                                                                                                     (6,426)                                       (4,633)                                       (3,389)                       (512)               (12,775)                 (8,022)                 (1,212)

      Foreign currency exchange (loss)/gain                                                                                                (7,890)                                      (15,131)                                        16,231                        2,453                (10,201)                   1,100                      166

      Income/(loss) from equity investments,                                                                                                 1,127                                        (2,430)                                         (435)                        (66)                    463                  (2,865)                   (433)
          including impairments

      Others, net                                                                                                                            3,066                                          4,093                                          2,128                          322                   4,493                    6,221                      940
                                                                                                                                             -----                                          -----                                          -----                          ---                   -----                    -----                      ---

    Income/(loss) before tax                                                                                                                28,367                                       (63,013)                                        57,517                        8,692                 (6,923)                 (5,496)                   (832)

      Income tax (expense)/benefit                                                                                                         (4,215)                                         4,724                                        (8,498)                     (1,284)                (1,874)                 (3,774)                   (570)
                                                                                                                                            ------                                          -----                                         ------                       ------                  ------                   ------                     ----

    Net income/(loss)                                                                                                                       24,152                                       (58,289)                                        49,019                        7,408                 (8,797)                 (9,270)                 (1,402)

      Net loss attributable to noncontrolling interests                                                                                        779                                            749                                            222                           34                   1,554                      971                      147
                                                                                                                                               ---                                            ---                                            ---                          ---                   -----                      ---                      ---

    Net income/(loss) attributable to Phoenix New                                                                                           24,931                                       (57,540)                                        49,241                        7,442                 (7,243)                 (8,299)                 (1,255)
          Media Limited


    Net income/(loss)                                                                                                                       24,152                                       (58,289)                                        49,019                        7,408                 (8,797)                 (9,270)                 (1,402)

      Other comprehensive income, net of tax: fair                                                                                         256,588                                         46,364                                          5,287                          799                 265,479                   51,651                    7,806
          value remeasurement for available-for-sale
          investments*

      Other comprehensive loss, net of tax: foreign                                                                                       (12,486)                                      (35,014)                                        49,376                        7,462                (16,253)                  14,362                    2,170
          currency translation adjustment


    Comprehensive income/(loss)                                                                                                            268,254                                       (46,939)                                       103,682                       15,669                 240,429                   56,743                    8,574

      Comprehensive loss attributable to                                                                                                       779                                            749                                            222                           34                   1,554                      971                      147
          noncontrolling interests

    Comprehensive income/(loss) attributable to                                                                                            269,033                                       (46,190)                                       103,904                       15,703                 241,983                   57,714                    8,721
          Phoenix New Media Limited


    Net income/(loss) attributable to Phoenix New                                                                                           24,931                                       (57,540)                                        49,241                        7,442                 (7,243)                 (8,299)                 (1,255)
          Media Limited

    Net income/(loss) per Class A and Class B
          ordinary share:

      Basic                                                                                                                                   0.04                                         (0.10)                                          0.08                         0.01                  (0.01)                  (0.01)                    0.00

      Diluted                                                                                                                                 0.04                                         (0.10)                                          0.08                         0.01                  (0.01)                  (0.01)                    0.00

    Net income/(loss) per ADS (1 ADS represents 8
          Class A ordinary shares):

      Basic                                                                                                                                   0.35                                         (0.79)                                          0.68                         0.10                  (0.10)                  (0.11)                  (0.02)

      Diluted                                                                                                                                 0.35                                         (0.79)                                          0.67                         0.10                  (0.10)                  (0.11)                  (0.02)

    Weighted average number of Class A and Class
          B ordinary shares used in computing net
          income/(loss) per share:

      Basic                                                                                                                            573,948,891                                    579,228,111                                    580,976,381                  580,976,381             573,943,337              580,102,974              580,102,974

      Diluted                                                                                                                          576,815,588                                    579,228,111                                    584,945,765                  584,945,765             573,943,337              580,102,974              580,102,974


    *  The Company adopted ASU 2016-1, Recognition and Measurement of Financial Assets and Financial Liabilities, beginning from January 1, 2018. After the adoption of
    this new accounting standard, the Company measures long-term equity investments other than equity method investments at fair value through earnings. As investments in
    Particle meet the definition of debt securities, which are recorded as available-for-sale investments, there is no impact by the adoption of ASU 2016-1 on the available-for-
    sale investments in Particle and the changes in their fair value continue to be recorded in other comprehensive income.


                                                                        Phoenix New Media Limited

                                                                      Condensed Segments Information

                                                                          (Amounts in thousands)

                               Three Months Ended                   Six Months Ended
                               ------------------                   ----------------

                              June 30,            March 31,                June 30,                  June 30,         June 30,          June 30,          June 30,

                                            2017               2018                        2018                  2018              2017              2018             2018
                                            ----               ----                        ----                  ----              ----              ----             ----

                                 RMB                 RMB                      RMB                       US$              RMB               RMB               US$

                              Unaudited           Unaudited                Unaudited                 Unaudited        Unaudited         Unaudited         Unaudited


    Revenues:

      Net advertising service            338,725            242,861                     316,035                47,760           579,809           558,896           84,462

      Paid services                       54,541             41,551                      46,426                 7,016           107,936            87,977           13,295
                                          ------             ------                      ------                 -----           -------            ------           ------

    Total revenues                       393,266            284,412                     362,461                54,776           687,745           646,873           97,757
                                         -------            -------                     -------                ------           -------           -------           ------

    Cost of revenues

      Net advertising service            141,459            107,289                     110,022                16,627           272,584           217,311           32,841

      Paid services                       26,385             20,944                      22,853                 3,454            57,749            43,797            6,619
                                          ------             ------                      ------                 -----            ------            ------            -----

    Total cost of revenues               167,844            128,233                     132,875                20,081           330,333           261,108           39,460
                                         -------            -------                     -------                ------           -------           -------           ------

    Gross profit

      Net advertising service            197,266            135,572                     206,013                31,133           307,225           341,585           51,621

      Paid services                       28,156             20,607                      23,573                 3,562            50,187            44,180            6,676
                                          ------             ------                      ------                 -----            ------            ------            -----

    Total gross profit                   225,422            156,179                     229,586                34,695           357,412           385,765           58,297
                                         =======            =======                     =======                ======           =======           =======           ======


                                                                          Phoenix New Media Limited

                                                                  Condensed Information of Cost of Revenues

                                                                           (Amounts in thousands)

                   Three Months Ended                   Six Months Ended
                   ------------------                   ----------------

                  June 30,            March 31,                June 30,                                 June 30,         June 30,            June 30,          June 30,

                                2017               2018                        2018                                 2018                2017              2018             2018
                                ----               ----                        ----                                 ----                ----              ----             ----

                     RMB                 RMB                      RMB                                      US$              RMB                 RMB               US$

                  Unaudited           Unaudited                Unaudited                                Unaudited        Unaudited           Unaudited         Unaudited


    Revenue
     sharing fees             15,052              8,617                      11,460                                1,732              32,372            20,077            3,034

    Content and
     operational
     costs                   105,984            105,273                     107,516                               16,249             212,300           212,789           32,158

    Bandwidth
     costs                    13,607             14,343                      13,899                                2,100              28,135            28,242            4,268

    Sales taxes
     and
     surcharges               33,201                  -                          -                                   -             57,526                 -               -

    Total cost of
     revenues                167,844            128,233                     132,875                               20,081             330,333           261,108           39,460
                             =======            =======                     =======                               ======             =======           =======           ======


                                                                                                                                                                   Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures

                                                                                                                                                                                   (Amounts in thousands, except for number of ADSs and per ADS data)


                                                                   Three Months Ended June 30, 2017                         Three Months Ended March 31, 2018                                 Three Months Ended June 30, 2018
                                                                   --------------------------------                         ---------------------------------                                 --------------------------------

                                                                                                      Non-GAAP                                                                                                                                     Non-GAAP                                                                           Non-GAAP

                                                                         GAAP                       Adjustments                                Non-GAAP                                           GAAP                                           Adjustments                          Non-GAAP                 GAAP                 Adjustments                         Non-GAAP
                                                                         ----                       -----------                                --------                                           ----                                           -----------                          --------                 ----                 -----------                         --------

                                                                          RMB                           RMB                                       RMB                                              RMB                                               RMB                                 RMB                    RMB                     RMB                                RMB

                                                                       Unaudited                     Unaudited                                 Unaudited                                        Unaudited                                         Unaudited                           Unaudited              Unaudited               Unaudited                          Unaudited

    Gross profit                                                                    225,422                          1,224     (1)                            226,646                                           156,179                                                 205       (1)                156,384                229,586                      634        (1)                 230,220

    Gross margin                                                                      57.3%                                                                   57.6%                                            54.9%                                                                              55.0%                 63.3%                                                     63.5%

    Income/(loss) from                                                               24,997                          5,460     (1)                             30,457                                          (57,850)                                              3,450       (1)               (54,400)                29,432                    3,390        (1)                  32,822
          operations

    Operating margin                                                                   6.4%                                                                    7.7%                                           -20.3%                                                                             -19.1%                  8.1%                                                      9.1%

                                                                                                                  5,460     (1)                                                                                                                                  3,450       (1)                                                                3,390         (1)

                                                                                                                (1,127)    (2)                                                                                                                                  2,430       (2)                                                                  435         (2)
                                                                                                                 ------                                                                                                                                          -----                                                                            ---

    Net income/(loss)                                                                24,931                          4,333                                     29,264                                          (57,540)                                              5,880                         (51,660)                49,241                    3,825                             53,066
          attributable to
          Phoenix New
          Media Limited


    Net margin                                                                         6.3%                                                                    7.4%                                           -20.2%                                                                             -18.2%                 13.6%                                                     14.6%

    Net income/(loss)                                                                  0.35                                                                     0.41                                            (0.79)                                                                             (0.71)                  0.67                                                       0.73
          per ADS--diluted

    Weighted average                                                             72,101,949                                                               72,101,949                                        72,403,514                                                                          72,403,514             73,118,221                                                 73,118,221
          number of ADSs
          used in computing
          diluted net
          income/(loss) per
          ADS



    (1) Share-based compensation

    (2) Gain/(loss) from equity investments, including impairments


    Non-GAAP to GAAP reconciling items have no income tax effect.

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SOURCE Phoenix New Media Limited