SINA Reports Fourth Quarter and Fiscal Year 2018 Unaudited Financial Results

BEIJING, March 5, 2019 /PRNewswire/ -- SINA Corporation (the "Company" or "SINA") (NASDAQ: SINA), a leading online media company serving China and the global Chinese communities, today announced its unaudited financial results for the fourth quarter and the fiscal year ended December 31, 2018.

Fourth Quarter 2018 Highlights

    --  Both net revenues and non-GAAP net revenues increased 14% year-over-year
        to $573.0 million and $570.4 million, respectively.
    --  Advertising revenues increased 14% year-over-year to $484.3 million.
    --  Non-advertising revenues increased 12% year-over-year to $88.7 million.
        Non-GAAP non-advertising revenues increased 13% year-over-year to $86.1
        million.
    --  Net income attributable to SINA was $16.4 million, or $0.22 for diluted
        net income per share attributable to SINA's ordinary shareholders.
        Non-GAAP net income attributable to SINA was $57.7 million, or $0.80 for
        non-GAAP diluted net income per share attributable to SINA's ordinary
        shareholders.
    --  Weibo's monthly active users ("MAUs") were 462 million in December 2018,
        a net addition of approximately 70 million users on a year-over-year
        basis. Weibo's mobile MAUs represented 93% of Weibo's MAUs.
    --  Weibo's average daily active users ("DAUs") were 200 million in December
        2018, a net addition of approximately 28 million users on a
        year-over-year basis.

Fiscal Year 2018 Highlights

    --  Both net revenues and non-GAAP net revenues increased 33% year-over-year
        to $2.11 billion and $2.10 billion, respectively.
    --  Advertising revenues increased 36% year-over-year to $1.79 billion.
    --  Non-advertising revenues increased 17% year-over-year to $319.0 million.
        Non-GAAP non-advertising revenues increased 18% year-over-year to $308.6
        million.
    --  Net income attributable to SINA was $125.6 million, or $1.70 for diluted
        net income per share attributable to SINA's ordinary shareholders.
        Non-GAAP net income attributable to SINA was $227.1 million, or $3.07
        for non-GAAP diluted net income per share attributable to SINA's
        ordinary shareholders.

Fourth Quarter 2018 Financial Results

For the fourth quarter of 2018, SINA reported net revenues of $573.0 million, an increase of 14% compared to $503.7 million for the same period last year. Non-GAAP net revenues for the fourth quarter of 2018 were $570.4 million, an increase of 14% compared to $501.1 million for the same period last year.

Advertising revenues for the fourth quarter of 2018 were $484.3 million, an increase of 14% compared to $424.8 million for the same period last year, primarily driven by an increase of $84.7 million, or 25% growth in Weibo advertising and marketing revenues.

Non-advertising revenues for the fourth quarter of 2018 were $88.7 million, an increase of 12% compared to $79.0 million for the same period last year. Non-GAAP non-advertising revenues for the fourth quarter of 2018 were $86.1 million, an increase of 13% compared to $76.4 million for the same period last year. The year-over-year growth in non-advertising revenues was mainly attributable to the newly acquired live broadcasting business by Weibo in the fourth quarter of 2018.

Gross margin for the fourth quarter of 2018 was 79%, compared to 75% for the same period last year. Advertising gross margin for the fourth quarter of 2018 was 82%, compared to 76% for the same period last year. The increase in advertising gross margin was due to our revenue reporting changed from gross basis to net basis under the new revenue guidance adopted. Non-advertising gross margin for the fourth quarter of 2018 was 57%, down from 66% for the same period last year, mainly resulted from the relatively lower margin of the acquired live broadcasting business of Weibo.

Operating expenses for the fourth quarter of 2018 totaled $319.9 million, compared to $248.4 million for the same period last year. The increase primarily resulted from the inclusion of marketing expense related to barter transactions recorded under the new revenue guidance as illustrated below as well as goodwill and acquired intangibles impairment charge for non-core business line. Non-GAAP operating expenses for the fourth quarter of 2018 totaled $288.6 million, compared to $226.8 million for the same period last year.

Income from operations for the fourth quarter of 2018 was $130.1 million, compared to $128.7 million for the same period last year. Operating margin was 23%, down from 26% for the same period last year. Non-GAAP income from operations for the fourth quarter of 2018 was $159.6 million, compared to $149.8 million for the same period last year. Non-GAAP operating margin was 28%, slightly down from 30% for the same period last year.

Non-operating loss for the fourth quarter of 2018 was $12.6 million, compared to a non-operating income of $7.7 million for the same period last year. Non-operating loss for the fourth quarter of 2018 included (i) a $23.0 million net loss on sale of investments, fair value changes and impairment on investments, which is excluded under non-GAAP measure; (ii) a $15.1 million net interest and other income; and (iii) a $4.7 million net loss from equity-method investments, which is reported one quarter in arrears. Non-operating income for the fourth quarter of 2017 composed of an $11.2 million net interest and other income and a $2.8 million loss pick-up from equity-method investments, which is reported one quarter in arrears.

Income tax expenses for the fourth quarter of 2018 were $14.3 million, compared to $17.2 million for the same period last year.

Net income attributable to SINA's ordinary shareholders for the fourth quarter of 2018 was $16.4 million, compared to $45.4 million for the same period last year. Diluted net income per share attributable to SINA's ordinary shareholders for the fourth quarter of 2018 was $0.22, compared to $0.60 for the same period last year. Non-GAAP net income attributable to SINA's ordinary shareholders for the fourth quarter of 2018 was $57.7 million, compared to $60.0 million for the same period last year. Non-GAAP diluted net income per share attributable to SINA's ordinary shareholders for the fourth quarter of 2018 was $0.80, compared to $0.79 for the same period last year.

As of December 31, 2018, SINA's cash, cash equivalents and short-term investments totaled $2.3 billion, compared to $3.4 billion as of December 31, 2017. The decrease of SINA's cash, cash equivalents and short-term investments mainly resulted from continued investment activities, the execution of the Company's share repurchase program and repayment of SINA's convertible senior notes. For the fourth quarter of 2018, net cash provided by operating activities was $138.9 million, capital expenditures totaled $17.1 million, and depreciation and amortization expenses amounted to $11.9 million.

Fiscal Year 2018 Financial Results

For fiscal year 2018, SINA reported net revenues of $2.11 billion, an increase of 33% compared to $1.58 billion in 2017. Non-GAAP net revenues for 2018 were $2.10 billion, an increase of 33% compared to $1.57 billion in 2017.

Advertising revenues in 2018 were $1.79 billion, an increase of 36% compared to $1.31 billion in 2017, primarily driven by an increase of $502.4 million, or 50% growth in Weibo advertising and marketing revenues.

Non-advertising revenues in 2018 were $319.0 million, an increase of 17% compared to $272.0 million in 2017. Non-GAAP non-advertising revenues in 2018 were $308.6 million, an increase of 18% compared to $261.6 million in 2017, benefiting from increased Weibo membership fees and incremental revenue contributed from the live broadcasting business of Weibo.

Gross margin in 2018 was 79%, compared to 74% in 2017. Advertising gross margin in 2018 was 81%, compared to 75% in 2017. The increase in advertising gross margin mainly resulted from our revenue reporting changed from gross basis to net basis under the new accounting standard adopted. Non-advertising gross margin in 2018 was 65%, slightly down from 67% in 2017.

Operating expenses in 2018 totaled $1.19 billion, compared to $781.2 million in 2017. Apart from the inclusion of marketing expense related to barter transactions recorded under the new revenue guidance as illustrated below, the increase in operating expenses was also attributable to the increase in sales and marketing expenses for Weibo's user acquisition and the increase in personnel related expenses. Non-GAAP operating expenses in 2018 totaled $1.07 billion, compared to $694.6 million in 2017.

Income from operations in 2018 was $467.0 million, compared to $388.6 million in 2017. Operating margin was 22%, down from 25% in 2017. Non-GAAP income from operations in 2018 was $581.5 million, compared to $474.0 million in 2017. Non-GAAP operating margin was 28%, slightly down from 30% in 2017.

Non-operating income in 2018 was $88.5 million, compared to $35.7 million in 2017. Non-operating income in 2018 included (i) a $69.4 million net interest and other income; (ii) an $18.0 million net gain on sale of investments, fair value changes and impairment on investments, which is excluded under non-GAAP measure; and (iii) a $1.1 million net income from equity-method investments, which is reported one quarter in arrears. Non-operating income in 2017 mainly included (i) a $42.7 million net interest and other income; (ii) a $16.1 million net loss from equity-method investments, which is reported one quarter in arrears; and (iii) a $9.0 million net gain on sale of investments, fair value changes and impairment on investments, which is excluded under non-GAAP measure.

Income tax expenses in 2018 were $129.1 million, compared to $74.7 million in 2017. The increase was primarily due to higher profits generated in 2018 and the deferred tax provision recognized in respect of the fair value changes of investments. Non-GAAP income tax expenses in 2018 were $91.0 million, compared to $73.9 million in 2017.

Net income attributable to SINA's ordinary shareholders in 2018 was $125.6 million, compared to $156.6 million in 2017. Diluted net income per share attributable to SINA's ordinary shareholders in 2018 was $1.70, compared to $2.09 in 2017. Non-GAAP net income attributable to SINA's ordinary shareholders in 2018 was $227.1 million, compared to $207.9 million in 2017. Non-GAAP diluted net income per share attributable to SINA's ordinary shareholders in 2018 was $3.07, compared to $2.77 in 2017.

For the fiscal year of 2018, net cash provided by operating activities was $311.0 million, capital expenditures totaled $262.2 million, and depreciation and amortization expenses amounted to $41.2 million.

Financial Impact from New Revenue Guidance

As the Company adopted new revenue guidance ASC Topic 606 on January 1, 2018, results for reporting periods beginning after January 1, 2018 are presented under Topic 606 ('New Basis'), while prior period amounts are not adjusted and continue to be reported under Topic 605 ('Old Basis') , which is the Company's historic accounting method.

The Company's current period reported results which reflected the impact from the adoption of the new revenue guidance are as follows:


                                   
           
              Three months ended December 31, 2018



                                              
            
              Adjustments


                              Old Basis     
            
              VAT                
            
              Barter        New Basis
                                   ASC 605                                                 Transaction                    ASC 606



                                       
           ($ In thousands, except for percentage)



     Net revenues                 556,519                               (31,196)                             47,691               573,014



      - Portal                     99,497                                (5,463)                                643                94,677



      - Weibo                     460,772                               (25,945)                             47,048               481,875



     Cost of revenues             154,241                               (31,196)                                                 123,045



     Operating expenses           276,081                                                                    43,834               319,915



       - Sales and marketing      147,374                                                                    43,834               191,208




     Income from operations       126,197                                                                     3,857               130,054




     Gross margin                   72.3%                                                                                         78.5%



     Operating margin               22.7%                                                                                         22.7%


                                       
           
                Year ended December 31, 2018



                                             
             
                Adjustments


                              Old Basis     
             
                VAT                 
      
              Barter         New Basis
                                    ASC 605                                              Transaction                      ASC 606



                                        
           ($ In thousands, except for percentage)



     Net revenues                2,113,954                                 (118,006)                       112,379               2,108,327



      - Portal                     422,835                                  (23,243)                         2,035                 401,627



      - Weibo                    1,703,644                                  (95,470)                       110,344               1,718,518



     Cost of revenues              570,046                                 (118,006)                                              452,040



     Operating expenses          1,076,520                                                                 112,813               1,189,333



       - Sales and marketing       587,149                                                                 112,813                 699,962




     Income from operations        467,388                                                                   (434)                466,954




     Gross margin                    73.0%                                                                                         78.6%



     Operating margin                22.1%                                                                                         22.1%

Business Outlook

For the fiscal year 2019, SINA estimates that its net revenues are between RMB16.5 billion and RMB17.5 billion, or US$2.44 billion and US$2.59 billion, assuming US dollar and RMB exchange rate of 6.75. It represents an annual growth rate of 18% to 25% on a constant currency basis. Such revenue forecast includes the recognition of $10.4 million in deferred license revenues related to the license granted to Leju. This forecast reflects SINA's current and preliminary view, which is subject to change.

Non-GAAP Measures

This release contains the following non-GAAP financial measures: non-GAAP net revenues, non-GAAP non-advertising revenues, non-GAAP advertising and non-advertising gross margin, non-GAAP operating expenses, non-GAAP income from operations, non-GAAP operating margin, non-GAAP net income attributable to SINA's ordinary shareholders and non-GAAP diluted net income per share attributable to SINA's ordinary shareholders. These non-GAAP financial measures should be considered in addition to, not as a substitute for, measures of the Company's financial performance prepared in accordance with U.S. GAAP. The Company's non-GAAP financial measures may be defined differently than similar terms used by other companies. Accordingly, care should be exercised in understanding how the Company defines its non-GAAP financial measures.

The Company's non-GAAP financial measures exclude recognition of deferred revenues related to the license granted to Leju, stock-based compensation, amortization of intangible assets, goodwill and acquired intangibles impairment, adjustment for non-GAAP to GAAP reconciling items on the share of equity method investments, gain (loss) on sale of investment, deemed disposal, fair value changes and impairment on investment, and income tax effects of above non-GAAP to GAAP reconciling items and adjustment for non-GAAP to GAAP reconciling items for the income attributable to non-controlling interests and amortization of convertible debt issuance cost. The Company's management uses these non-GAAP financial measures in their financial and operating decision-making, because management believes these measures reflect the Company's ongoing business operations in a manner that allows more meaningful period-to-period comparisons. The Company believes that these non-GAAP financial measures provide useful information to investors and others in the following ways: (i) in comparing the Company's current financial results with the Company's past financial results in a consistent manner, and (ii) in understanding and evaluating the Company's current operating performance and future prospects in the same manner as management does, if they so choose. The Company also believes that the non-GAAP financial measures provide useful information to both management and investors by excluding certain expenses, gain/loss and other items (i) that are not expected to result in future cash payments or (ii) that are non-recurring in nature or may not be indicative of the Company's core operating results and business outlook.

Use of non-GAAP financial measures has limitations. The Company's non-GAAP financial measures do not include all income and expense items that affect the Company's operations. They may not be comparable to non-GAAP financial measures used by other companies. Management compensates for these limitations by also considering the Company's financial results prepared in accordance with U.S. GAAP. Reconciliations of the Company's non-GAAP measures to the nearest comparable GAAP measures are set forth in the section below titled "Unaudited Reconciliation of Non-GAAP to GAAP Results."

Conference Call

SINA will host a conference call from 7:10 a.m. - 7:40 a.m. Eastern Time on March 5, 2019 (or 8:10 p.m. - 8:40 p.m. Beijing Time on March 5, 2019) to present an overview of the Company's financial performance and business operations. A live webcast of the call will be available through the Company's corporate website at http://ir.sina.com. The conference call can be accessed as follows:



     US:                          +1 845 675 0438



     Hong Kong:                    +852 3018 6776



     China:                     
        400 120 0654



     International:            
        +65 6713 5440



     Passcode for all regions:            4677406

A replay of the conference call will be available through morning Eastern Time March 13, 2019. The dial-in number is +61 2 9003 4211. The passcode for the replay is 4677406.

About SINA

SINA is a leading online media company serving China and the global Chinese communities. Its digital media network of SINA.com (portal), SINA mobile (mobile portal and mobile apps) and Weibo (social media) enables internet users to access professional media and user generated content in multi-media formats from personal computers and mobile devices and share their interests with friends and acquaintances.

SINA.com offers distinct and targeted professional content on each of its region-specific websites and a full range of complementary offerings. SINA mobile provides news information, professional and entertainment content customized for mobile users through mobile applications and mobile portal site SINA.cn.

Weibo is a leading social media platform for people to create, distribute and discover content. Based on an open platform architecture, Weibo provides unprecedented and simple way for people and organizations to publicly express themselves in real time, interact with others on a massive global platform and stay connected with the world.

Through these properties and other product lines, SINA offer an array of online media and social media services to its users to create a rich canvas for businesses and advertisers to effectively connect and engage with their targeted audiences.

Safe Harbor Statement

This press release contains forward-looking statements that relate to, among other things, SINA's expected financial performance and SINA's strategic and operational plans (as described, without limitation, in quotations from management in this press release). SINA may also make forward-looking statements in the Company's periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "confidence," "estimates" and similar statements. SINA assumes no obligation to update the forward-looking statements in this press release and elsewhere. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to failure to meet internal or external expectations of future performance given the rapidly evolving markets; condition of the global financial and credit market; the uncertain regulatory landscape in China; fluctuations in the Company's quarterly operating results; the Company's reliance on online advertising sales and value-added services for a majority of its revenues; failure to successfully develop, introduce, drive adoption of or monetize new features and products, including portal, Weibo and fin-tech products; failure to enter and develop the small and medium enterprise market by the Company or through cooperation with other parties, such as Alibaba; failure to successfully integrate acquired businesses; risks associated with the Company's investments, including equity pick-up and impairment; and failure to compete successfully against new entrants and established industry competitors. Further information regarding these and other risks is included in SINA's 2017 annual reports on Form 20-F and other filings with the Securities and Exchange Commission.

Contact:
Investor Relations
SINA Corporation
Phone: +86 10 5898 3336
Email: ir@staff.sina.com.cn


                                                                                                                                                                                                                                     
            
                SINA CORPORATION


                                                                                                                                                                                                                    
              
           UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS


                                                                                                                                                                                                                       
              
           (U.S. Dollars in thousands, except per share data)




                                                                                                                                                                                      
              
                Three months ended                                                                
      
     Year ended



                                                                                                                                                                                      
              
                December 31,                        
              
                September 30,                         
     
     December 31,



                                                                                                                                                                                                                              2018                                                          2017                                      2018           2018           2017




              
                Net revenues(1):



              
                    Advertising                                                                                                                                                                               $484,307                                                      $424,756                                  $483,806     $1,789,285     $1,311,866



              
                    Non-advertising                                                                                                                                                                             88,707                                                        78,982                                    73,395        319,042        272,018



                                                                                                                                                                                                                           573,014                                                       503,738                                   557,201      2,108,327      1,583,884




              
                Cost of revenues(1)(2):



              
                    Advertising                                                                                                                                                                                 85,048                                                        99,858                                    92,407        341,153        325,494



              
                    Non-advertising                                                                                                                                                                             37,997                                                        26,812                                    21,408        110,887         88,643



                                                                                                                                                                                                                           123,045                                                       126,670                                   113,815        452,040        414,137




              
                Gross profit                                                                                                                                                                                   449,969                                                       377,068                                   443,386      1,656,287      1,169,747






              
                Operating expenses:



              
                    Sales and marketing (1)(2)                                                                                                                                                                 191,208                                                       143,020                                   185,478        699,962        408,856



              
                    Product development (2)                                                                                                                                                                     85,383                                                        78,977                                    91,545        345,942        267,392



              
                    General and administrative (2)                                                                                                                                                              30,633                                                        26,421                                    28,377        120,184        104,923



              
                    Goodwill and acquired intangibles impairment                                                                                                                                                12,691                                                                                                 10,554         23,245



                                                                                                                                                                                                                           319,915                                                       248,418                                   315,954      1,189,333        781,171




              
                Income from operations                                                                                                                                                                         130,054                                                       128,650                                   127,432        466,954        388,576






              
                Non-operating income (loss):



              
                  Earning (Loss) from equity method investments, net                                                                                                                                           (4,731)                                                      (2,843)                                   10,150          1,120       (16,070)



              
                   Gain (Loss) on sale of investments, fair value changes and impairment                                                                                                                      (22,960)                                                        (740)                                   50,111         17,981          9,037
         on investments, net (3)



              
                   Interest and other income, net                                                                                                                                                               15,090                                                        11,244                                    17,051         69,355         42,696



                                                                                                                                                                                                                          (12,601)                                                        7,661                                    77,312         88,456         35,663





              
                Income before income taxes                                                                                                                                                                     117,453                                                       136,311                                   204,744        555,410        424,239



              
                Income tax expense                                                                                                                                                                            (14,347)                                                     (17,160)                                 (68,129)     (129,084)      (74,676)






              
                Net income                                                                                                                                                                                     103,106                                                       119,151                                   136,615        426,326        349,563



              
                   Less: Net income attributable to non-controlling interests                                                                                                                                   86,729                                                        73,787                                    91,176        300,764        192,994






              
                Net income attributable to SINA's ordinary shareholders                                                                                                                                        $16,377                                                       $45,364                                   $45,439       $125,562       $156,569








              
                Basic net income per share                                                                                                                                                                       $0.24                                                         $0.63                                     $0.66          $1.79          $2.20




              
                Diluted net income per share (4)                                                                                                                                                                 $0.22                                                         $0.60                                     $0.62          $1.70          $2.09






              
                Shares used in computing basic net income per share                                                                                                                                             69,235                                                        71,516                                    69,332         70,296         71,284





              
                Shares used in computing diluted net income per share                                                                                                                                           69,666                                                        74,213                                    71,322         72,375         73,931







              
                (1)  On January 1, 2018, the Company adopted ASC 606 Revenue from Contracts with Customers using the modified retrospective method,which means that prior periods amount will be
    reported on a historical basis and amounts for 2018 are reported on the new basis. Under the new accounting standard, the main impact to the Company is that it now reports revenue net of
    value added tax and recognizes revenues and expenses at fair value for advertising barter transactions.





              
                (2)  Stock-based compensation in each category:


                             
              Cost of revenues                                                                                                                                                                        $922                                                        $2,145                                    $3,775        $10,128         $9,257


                             
              Sales and marketing                                                                                                                                                                    3,174                                                         5,370                                     7,414         21,942         20,790


                             
              Product development                                                                                                                                                                    4,403                                                         6,432                                    11,205         30,830         29,163


                             
              General and administrative                                                                                                                                                             8,834                                                         8,237                                     9,012         32,169         32,177





              
                (3)  The Company adopted ASU 2016-1, Classification and Measurement of Financial Instruments beginning the first quarter of fiscal year 2018. After the adoption of this new accounting
    update, the Company measures long-term investments other than those accounted for under the equity method, at fair value through earnings. For those investments without readily
    determinable fair values, the Company elected to record these investments at cost, less impairment, and plus or minus subsequent adjustments for observable price changes. Changes in the
    basis of these investments are reported in current earnings. The Company recognized net loss of $20.3 million and net gain of $96.5 million from fair value changes in the investments for the
    three months and the year ended December 31, 2018, respectively.





              
                (4)  Net income attributable to SINA's ordinary shareholders is adjusted for diluted shares issued by our subsidiary and equity method investments.


                                                                                                                
              
                SINA CORPORATION


                                                                                                
              
                UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS


                                                                                                          
              
                (U.S. Dollars in thousands)




                                                                                                                                                                        
     
     December 31,          
     
     December 31,


                                                                                                                                                                                             2018                      2017



                                                             
              
                Assets


     
              
                Current assets:


     
              
                Cash and cash equivalents                                                                                                                                 $1,545,800                $1,990,552


     
              
                Short-term investments                                                                                                                                       799,534                 1,381,991


     
              
                Restricted cash                                                                                                                                               97,032                   216,151


     
              
                Accounts receivable, net                                                                                                                                     527,897                   285,681


     
              
                Prepaid expenses and other current assets                                                                                                                    362,435                   228,238



     
              
                      Subtotal                                                                                                                                             3,332,698                 4,102,613





                             Property and equipment, net                                                                                                                                  262,846                   262,676


                             Goodwill and intangible assets, net                                                                                                                          319,575                   104,207


     
              
                Long-term investments (1)                                                                                                                                  1,889,843                 1,288,816


     
              
                Other assets                                                                                                                                                  81,127                    57,082



     
              
                Total assets                                                                                                                                              $5,886,089                $5,815,394





                                              
              
                Liabilities and Shareholders' Equity


     
              
                Current liabilities:


     
              
                Accounts payable                                                                                                                                            $172,562                  $130,431


     
              
                Amount due to customers                                                                                                                                       97,032                   216,151


     
              
                Accrued expenses and other current liabilities                                                                                                               540,807                   446,779


     
              
                Short-term bank loan                                                                                                                                          78,229                    89,309


     
              
                Convertible debt (2)                                                                                                                                                                  153,092


     
              
                Deferred revenues                                                                                                                                            139,306                   134,580


     
              
                Income taxes payable                                                                                                                                         115,725                   102,458


     
              
                     Subtotal                                                                                                                                              1,143,661                 1,272,800





     
              
                Convertible debt                                                                                                                                             884,123                   879,983


                             Long-term deferred revenues                                                                                                                                   43,652                    54,372


                             Other long-term liabilities                                                                                                                                   51,781                     8,510



     
              
                     Total liabilities                                                                                                                                     2,123,217                 2,215,665




     
              
                Shareholders' equity


     
              
                SINA shareholders' equity (1)                                                                                                                              2,717,791                 2,846,842


     
              
                Non-controlling interests                                                                                                                                  1,045,081                   752,887



     
              
                     Total shareholders' equity                                                                                                                            3,762,872                 3,599,729




                             Total liabilities and shareholders' equity                                                                                                                $5,886,089                $5,815,394





                                            1)
                The Company adopted ASU 2016-1, Classification and Measurement of Financial Instruments
                                             beginning the first quarter
      of fiscal year 2018. After the adoption of this new accounting update, the Company measures long-term
      investments other
      than those investments accounted for under the equity method, at fair value through earnings.  For
      those investments
      without readily determinable fair values, the Company elected to record these investments at cost, less
      impairment, and plus
      or minus subsequent adjustments for observable price changes. Changes in the basis of these investments
      are reported in
      current earnings. The cumulative impact arising from the adoption was a credit to retained earnings as
      of January 1, 2018 of
                                                                                                                                    $49.0 million.




                                            (2)
                In December 2018, the Company repaid $153.1 million in aggregate principal amount of
                                             1.00% coupon interest
     convertible senior notes on its maturity date.


                                                                  
             
                SINA CORPORATION


                                                              
         
                UNAUDITED ADDITIONAL INFORMATION


                                                                
         
                (U.S. Dollars in thousands)




                                                                     
              
                Three months ended                          
              
          Year ended



                                                                
         
                December 31,                       
           
           September 30,                     
          
          December 31,



                                                                          2018                                2017                   2018                           2018                       2017






     
               Net revenues



     
               Portal:



     
               Portal Advertising                    $67,377                        $95,319                        $74,533                     $290,215                   $320,473



     
               Other                                                 27,300                              33,842                 26,707                        111,412                    122,535



                                        
       
     Subtotal                    94,677                             129,161                101,240                        401,627                    443,008





     
               Weibo:



     
               Advertising and marketing                            417,016                             332,305                409,273                      1,499,180                    996,745



     
               Weibo VAS                                             64,859                              45,140                 50,898                        219,338                    153,309



                                        
       
     Subtotal                   481,875                             377,445                460,171                      1,718,518                  1,150,054





     Elimination                                                      (3,538)                            (2,868)               (4,210)                      (11,818)                   (9,178)



                                                       $573,014                       $503,738                       $557,201                   $2,108,327                 $1,583,884






     
               Cost of revenues



     
               Portal:



     
               Portal Advertising                    $29,180                        $35,647                        $30,501                     $117,600                   $121,278



     
               Other                                                 14,377                              19,180                 17,508                         68,500                     65,733



                                        
       
     Subtotal                    43,557                              54,827                 48,009                        186,100                    187,011





     
               Weibo                                                 82,940                              72,005                 70,016                        277,648                    231,255





     Elimination                                                      (3,452)                              (162)               (4,210)                      (11,708)                   (4,129)



                                                       $123,045                       $126,670                       $113,815                     $452,040                   $414,137






     
               Gross margin


                                                         Portal              54%                                58%                   53%                           54%                       58%


                                                         Weibo               83%                                81%                   85%                           84%                       80%


                                                                           79%                                75%                   80%                           79%                       74%


                                                                                                                                                                                                                                                                          
              
                SINA CORPORATION


                                                                                                                                                                                                                                                                
        
              UNAUDITED RECONCILIATION OF NON-GAAP TO GAAP RESULTS


                                                                                                                                                                                                                                                                 
        
              (U.S. Dollars in thousands, except per share data)






                                                                                                                                                                                                                           
           
              Three months ended

                                                                                                                                                                                                                                          ---

                                                                                                                                                                                               
     
       December 31, 2018                                             
        
               December 31, 2017                              
       
       September 30, 2018



                                                                                                                                                                                                                                                                                   
              
                Non-GAAP                                                                          
     
            Non-GAAP                                                              
     
            Non-GAAP


                                                                                                                                                                                               
     
       Actual              
       
              Adjustments                                
              
                Results                   
       
          Actual        
     
     Adjustments                
     
            Results        
     
     Actual         
     
     Adjustments                     
     
            Results






     
             Advertising revenues                                                                                                                                                                 $484,307                                                                                                $484,307                              $424,756                                                 $424,756           $483,806                                                        $483,806



     
             Non-advertising revenues                                                                                                                                                               88,707                                    (2,609)                    (a)                                86,098                                78,982                  (2,609)     (a)                  76,373             73,395                    (2,609)         (a)                   70,786




     
             Net revenues                                                                                                                                                                         $573,014                                   $(2,609)                                                     $570,405                              $503,738                 $(2,609)                        $501,129           $557,201                   $(2,609)                             $554,592

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               ===



                                                                                                                                                                                                                                                (2,609)                    (a)                                                                                            (2,609)     (a)                                                             (2,609)         (a)


                                                                                                                                                                                                                                                    922                     (b)                                                                                              2,145      (b)                                                               3,775          (b)




     
             Gross profit                                                                                                                                                                         $449,969                                   $(1,687)                                                     $448,282                              $377,068                   $(464)                        $376,604           $443,386                     $1,166                              $444,552

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               ===



                                                                                                                                                                                                                                               (16,411)                    (b)                                                                                                                                                                       (27,631)         (b)


                                                                                                                                                                                                                                                (2,177)                    (c)                                                                                           (20,039)     (b)                                                             (1,354)         (c)


                                                                                                                                                                                                                                               (12,691)                    (d)                                                                                            (1,535)     (c)                                                            (10,554)         (d)



     
             Operating expenses                                                                                                                                                                   $319,915                                  $(31,279)                                                     $288,636                              $248,418                $(21,574)                        $226,844           $315,954                  $(39,539)                             $276,415

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               ===



                                                                                                                                                                                                                                                (2,609)                    (a)                                                                                                                                                                        (2,609)        (a)


                                                                                                                                                                                                                                                 17,333                     (b)                                                                                            (2,609)     (a)                                                              31,406          (b)


                                                                                                                                                                                                                                                  2,177                     (c)                                                                                             22,184      (b)                                                               1,354          (c)


                                                                                                                                                                                                                                                 12,691                     (d)                                                                                              1,535      (c)                                                              10,554          (d)



     
             Income from operations                                                                                                                                                               $130,054                                    $29,592                                                      $159,646                              $128,650                  $21,110                         $149,760           $127,432                    $40,705                              $168,137

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               ===



                                                                                                                                                                                                                                                (2,609)                    (a)                                                                                                                                                                        (2,609)        (a)


                                                                                                                                                                                                                                                 17,333                     (b)                                                                                            (2,609)     (a)                                                              31,406          (b)


                                                                                                                                                                                                                                                  2,177                     (c)                                                                                             22,184      (b)                                                               1,354          (c)


                                                                                                                                                                                                                                                 12,691                     (d)                                                                                              1,535      (c)                                                              10,554          (d)


                                                                                                                                                                                                                                                  4,797                     (e)                                                                                              1,503      (e)                                                             (6,879)         (e)


                                                                                                                                                                                                                                                 22,960                     (f)                                                                                                740      (f)                                                            (50,111)        (f)


                                                                                                                                                                                                                                               (14,929)                   (g)                                                                                             (9,197)     (g)                                                             (2,845)         (g)


                                                                                                                                                                                                                                                  1,035                     (h)                                                                                                690     (h)                                                                1,035          (h)


                                                                                                                                                                                                                                                (2,138)                    (i)                                                                                              (253)     (i)                                                              40,311          (i)



     
             Net income attributable to SINA's ordinary shareholders                                                                                                                               $16,377                                    $41,317                                                       $57,694                               $45,364                  $14,593                          $59,957            $45,439                    $22,216                               $67,655

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               ===






     
             Diluted net income per share *                                                                                                                                                          $0.22                                                                                                   $0.80                                 $0.60                                                    $0.79              $0.62                                                           $0.93

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               ===




     
             Shares used in computing diluted net income per share                                                                                                                                  69,666                                        960                    (j)                                 70,626                                74,213                                                   74,213             71,322                                                          71,322







     
             Gross margin - advertising                                                                                                                                                                82%                                        1%                                                          83%                                  76%                      1%                             77%               81%                        1%                                  82%




     
             Gross margin - non-advertising                                                                                                                                                            57%                                       -1%                                                          56%                                  66%                     -1%                             65%               71%                       -1%                                  70%




     
             Operating margin                                                                                                                                                                          23%                                        5%                                                          28%                                  26%                      4%                             30%               23%                        7%                                  30%





                                                                                                                                                                                                                     
     
         Year ended



                                                                                                                                                                                               
     
       December 31, 2018                                             
        
               December 31, 2017



                                                                                                                                                                                                                                                                                   
              
                Non-GAAP                                                                          
     
            Non-GAAP


                                                                                                                                                                                               
     
       Actual              
       
              Adjustments                                
              
                Results                   
       
          Actual        
     
     Adjustments                
     
            Results






     
             Advertising revenues                                                                                                                                                               $1,789,285                                                                                              $1,789,285                            $1,311,866                                               $1,311,866



     
             Non-advertising revenues                                                                                                                                                              319,042                                   (10,436)                    (a)                               308,606                               272,018                 (10,436)     (a)                 261,582




     
             Net revenues                                                                                                                                                                       $2,108,327                                  $(10,436)                                                   $2,097,891                            $1,583,884                $(10,436)                      $1,573,448





                                                                                                                                                                                                                                               (10,436)                    (a)                                                                                           (10,436)     (a)


                                                                                                                                                                                                                                                 10,128                     (b)                                                                                              9,257      (b)




     
             Gross profit                                                                                                                                                                       $1,656,287                                     $(308)                                                   $1,655,979                            $1,169,747                 $(1,179)                      $1,168,568





                                                                                                                                                                                                                                               (84,941)                    (b)


                                                                                                                                                                                                                                                (6,689)                    (c)                                                                                           (82,130)     (b)


                                                                                                                                                                                                                                               (23,245)                    (d)                                                                                            (4,455)     (c)



     
             Operating expenses                                                                                                                                                                 $1,189,333                                 $(114,875)                                                   $1,074,458                              $781,171                $(86,585)                        $694,586





                                                                                                                                                                                                                                               (10,436)                    (a)


                                                                                                                                                                                                                                                 95,069                     (b)                                                                                           (10,436)     (a)


                                                                                                                                                                                                                                                  6,689                     (c)                                                                                             91,387      (b)


                                                                                                                                                                                                                                                 23,245                     (d)                                                                                              4,455      (c)



     
             Income from operations                                                                                                                                                               $466,954                                   $114,567                                                      $581,521                              $388,576                  $85,406                         $473,982





                                                                                                                                                                                                                                               (10,436)                    (a)


                                                                                                                                                                                                                                                 95,069                     (b)                                                                                           (10,436)     (a)


                                                                                                                                                                                                                                                  6,689                     (c)                                                                                             91,387      (b)


                                                                                                                                                                                                                                                 23,245                     (d)                                                                                              4,455      (c)


                                                                                                                                                                                                                                                (2,493)                   (e)                                                                                               3,276      (e)


                                                                                                                                                                                                                                               (17,981)                    (f)                                                                                            (9,037)     (f)


                                                                                                                                                                                                                                               (34,806)                    (g)                                                                                           (29,827)     (g)


                                                                                                                                                                                                                                                  4,140                     (h)                                                                                                690      (h)


                                                                                                                                                                                                                                                 38,109                     (i)                                                                                                785      (i)



     
             Net income attributable to SINA's ordinary shareholders                                                                                                                              $125,562                                   $101,536                                                      $227,098                              $156,569                  $51,293                         $207,862








     
             Diluted net income per share *                                                                                                                                                          $1.70                                                                                                   $3.07                                 $2.09                                                    $2.77






     
             Shares used in computing diluted net income per share                                                                                                                                  72,375                                                                                                  72,375                                73,931                                                   73,931







     
             Gross margin - advertising                                                                                                                                                                81%                                                                                                    81%                                  75%                      1%                             76%




     
             Gross margin - non-advertising                                                                                                                                                            65%                                       -1%                                                          64%                                  67%                     -1%                             66%




     
             Operating margin                                                                                                                                                                          22%                                        6%                                                          28%                                  25%                      5%                             30%






     
             (a)  To exclude the recognition of deferred revenue related to the license granted to Leju.



     
             (b)  To exclude stock-based compensation.



     
             (c)  To adjust amortization of intangible assets.



     
             (d) To exclude goodwill and acquired intangibles impairment



     
             (e)  To exclude the non-GAAP to GAAP reconciling items on the share of equity method investments, net of share of amortization of intangibles not on their books.



     
             (f)  To exclude (gain) loss on sale of investments, (gain) loss on deemed disposal, fair value changes and impairment on investments, net.



     
             (g)  To exclude Non-GAAP to GAAP reconciling items for the income attributable to non-controlling interests.



     
             (h)  To exclude the amortization of convertible debt issuance cost.



     
             (i)  To exclude the provision (benefit) for income tax related to item (c), (d) and (f). Other non-GAAP to GAAP reconciling items have no income tax effect.**



     
             (j) To adjust the number of shares for dilution resulted from convertible debt and unvested equity granted.




      *  
              Net income attributable to SINA's ordinary shareholders is adjusted for diluted shares issued by our subsidiary and equity method investments.


      **            The Company considered the tax implication arising from the reconciliation items, and those items recorded in entities in tax free jurisdictions were without relevant tax
                     implications.
         For impairment on investments, valuation allowances were made for those differences the Company does not expect they can be realized in the foreseeable future.





     
             UNAUDITED RECONCILIATION OF SINA'S SHARE OF EQUITY INVESTMENTS' NON-GAAP TO GAAP RESULTS*




                                                                                                                                                                                                                           
           
              Three months ended

                                                                                                                                                                                                                                          ---

                                                                                                                                                                                               
     
       December 31, 2018                                             
        
               December 31, 2017                              
       
       September 30, 2018



                                                                                                                                                                                               
     
       Actual              
       
              Adjustments                                
              
                Non-GAAP                  
       
          Actual        
     
     Adjustments                
     
            Non-GAAP       
     
     Actual         
     
     Adjustments                     
     
            Non-GAAP
                                                                                                                                                                                                                                                                                               Results                                                                                          Results                                                                          Results





         
              
                To exclude stock-based compensation                                                                                                                                                                                 $350                                                                                                                       $881                                                                         $674


         
              
                To exclude amortization of intangible


         
              
                  assets resulting from business acquisitions                                                                                                                                                                      1,062                                                                                                                      1,177                                                                        1,079


         
              
                To exclude loss on disposal and impairment on investments, net                                                                                                                                                                                                                                                                                 848                                                                        1,245


         
              
                To exclude (gain) loss resulting from the fair value changes in  investments, net                                                                                                                                  4,062                                                                                                                    (1,426)                                                                     (9,187)


         
              
                To exclude tax impacts related to amortization of intangible assets                                                                                                                                                (248)                                                                                                                     (178)                                                                       (263)


         
              
                Earning (Loss) from equity method investments, net                                                                                                                    $(5,160)                                    $5,226                                                           $66                              $(2,642)                  $1,302                         $(1,340)            $9,723                   $(6,452)                               $3,271


         
              
                Share of amortization of equity investments'


         
              
                  intangibles not on their books                                                                                                                                           367                                      (367)                                                                                             (253)                     253                                                364                      (364)


         
              
                Share of tax impacts related to amortization of


         
              
                  equity investments' intangibles not on their books                                                                                                                        62                                       (62)                                                                                                52                     (52)                                                63                       (63)


                                                                                                                                                                                                     $(4,731)                                    $4,797                                                           $66                              $(2,843)                  $1,503                         $(1,340)           $10,150                   $(6,879)                               $3,271







                                                                                                                                                                                                                     
     
         Year ended



                                                                                                                                                                                               
     
       December 31, 2018                                             
        
               December 31, 2017



                                                                                                                                                                                                                                                                                   
              
                Non-GAAP                                                                          
     
            Non-GAAP


                                                                                                                                                                                               
     
       Actual              
       
              Adjustments                                
              
                Results                   
       
          Actual        
     
     Adjustments                
     
            Results





         
              
                To exclude stock-based compensation                                                                                                                                                                               $2,441                                                                                                                     $3,759


         
              
                To exclude amortization of intangible


         
              
                  assets resulting from business acquisitions                                                                                                                                                                      4,379                                                                                                                      3,441


         
              
                To exclude (gain) loss on disposal and impairment on investments, net                                                                                                                                              2,989                                                                                                                      (465)


         
              
                To exclude gain resulting from the fair value changes in


         
              
                  investments, net                                                                                                                                                                                               (9,777)                                                                                                                   (3,769)


         
              
                To exclude tax impacts related to amortization of intangible assets                                                                                                                                                (942)                                                                                                                     (508)


         
              
                Loss from equity method investments, net                                                                                                                                $(463)                                    $(910)                                                     $(1,373)                            $(15,252)                  $2,458                        $(12,794)


         
              
                Share of amortization of equity investments'


         
              
                  intangibles not on their books                                                                                                                                         1,306                                    (1,306)                                                                                           (1,031)                   1,031


         
              
                Share of tax impacts related to amortization of


         
              
                  equity investments' intangibles not on their books                                                                                                                       277                                      (277)                                                                                               213                    (213)


                                                                                                                                                                                                       $1,120                                   $(2,493)                                                     $(1,373)                            $(16,070)                  $3,276                        $(12,794)







         
              
                * Earning (Loss) from equity method investments is recorded one quarter in arrears.

View original content:http://www.prnewswire.com/news-releases/sina-reports-fourth-quarter-and-fiscal-year-2018-unaudited-financial-results-300806602.html

SOURCE SINA Corporation