Global AI in Out-Of-Home (OOH) Advertising Market was Valued at US$ 1,808.3 Mn in 2018 and is Expected to Grow at a CAGR of 11.22% Over the Forecast Period, Owing to the Increase in AI Based Personalized Ad Content, says Absolute Markets Insights

PUNE, India, Jan. 27, 2020 /PRNewswire/ -- Artificial intelligence helps advertising companies to make timely decisions based on data. In out of home advertising, AI is focused on providing personalized and interactive ad contents to customers. Personalization of ad contents not only makes the overall experience of the customers more entertaining and effective but also increases sales from the organization point of view. For instance, McDonald's uses AI based personalized content in its store display window. The meals displayed on the window changes as per the age of the individual walking by, i.e. when a kid walks by, they see kids meals or happy meals whereas an adult passing by will see a burger or a salad along with an attractive coupon code offering a free shake if purchase made within the next 15 minutes. This is not only helping the company in increasing its footfall and sales but is also aiding advertisers to identity most relevant customers of their brand. Owing to this increased adoption of AI based personalized advertisements, the AI in Out-Of-Home (OOH) advertising market is expected to grow rapidly over the forecast period.

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The AI in Out-Of-Home (OOH) advertising market is expected to grow at a rate of 11.95% in Asia Pacific region over the forecast period. This is because of the constant development across the region. The constantly increasing population across the major countries in Asia pacific, is increasing the customer base of companies. The need of customer engagement, impressive and customized ad content is a major contributing factor for the growth of market across the region. In terms of technology, machine learning is expected to grow at a CAGR of 11.54% over the forecast period. This is because of the ability of the technology to analyze data accurately and to help in forming further strategies for the future. For instance, Albert an AI powered advertising space offers a platform that analyzes data across all ad accounts and customer databases and then uses machine learning technology to target, run and optimize ad campaigns. This is helping the company's client to maximize returns on amount spend on advertisements and identity new potential customers.

The detailed research study provides qualitative and quantitative analysis of AI in Out-Of-Home (OOH) advertising market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further across all the major countries. The supply side analysis covers the major market players and their regional and global presence and strategies. The geographical analysis done emphasizes on each of the major countries across North America, Europe, Asia Pacific, Middle East & Africa and Latin America.

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Key Findings of the Report:

    --  On the basis of vertical, retail sector is expected to witness highest
        CAGR over the forecast period (2019 - 2027) owing to increased adoption
        of digital billboards by several single, multi store and chain stores
        for branding.
    --  On the basis of region, Asia Pacific is expected to grow at a CAGR of
        11.95% during the forecast period.
    --  Some of the players operating in the AI in Out-Of-Home (OOH) Advertising
        Market are Adonmo Private Limited, Allgemeine Plakatgesellschaft AG,
        Ayudax, BellMedia, CAPTIVE MEDIA LTD, Captive Outdoor Media, Clear
        Channel Outdoor, Inc, Fairway Outdoor Advertising, JCDecaux SA, OUTFRONT
        Media Inc, and Toad.ai amongst others

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    --  By Technology
        --  Natural Language Processing
        --  Machine Learning
        --  Deep Learning
    --  By Product
        --  Digital Billboard
        --  Mobile Network
        --  Transit
        --  Street Furniture
        --  Spectacular Billboard
        --  Others
    --  By Application
        --  Dynamic Pricing
        --  Chatbot
        --  Recommendation
        --  Market Forecasting
        --  Programmatic Advertising
        --  Content Generation
        --  Data Analysis
    --  By Industry Vertical
        --  Retail
        --  Automotive
        --  Fashion and Apparel
        --  Information Technology
        --  Banking, Financial Services and Insurance
        --  Tourism and Hospitality
        --  Media and Entertainment
        --  Food and Beverage
        --  Others
    --  By Geography
        --  North America
            --  U.S
            --  Canada
            --  Mexico
            --  Rest of North America
        --  Europe
            --  France
            --  The UK
            --  Spain
            --  Germany
            --  Italy
            --  Nordic Countries
                --  Denmark
                --  Finland
                --  Iceland
                --  Sweden
                --  Norway
            --  Benelux Union
                --  Belgium
                --  The Netherlands
                --  Luxembourg
            --  Rest of Europe
        --  Asia Pacific
            --  China
            --  Japan
            --  India
            --  New Zealand
            --  Australia
            --  South Korea
            --  Southeast Asia
                --  Indonesia
                --  Thailand
                --  Malaysia
                --  Singapore
                --  Rest of Southeast Asia
            --  Rest of Asia Pacific
        --  Middle East and Africa
            --  Saudi Arabia
            --  UAE
            --  Egypt
            --  Kuwait
            --  South Africa
            --  Rest of Middle East & Africa
        --  Latin America
            --  Brazil
            --  Argentina
            --  Rest of Latin America

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SOURCE Absolute Markets Insights