India Ayurveda Industry Outlook 2019-2024 - Market Size & Growth Forecasts, Product Launches, Competitive Landscape

DUBLIN, Feb. 19, 2020 /PRNewswire/ -- The "Ayurveda Market in India 2019" report has been added to ResearchAndMarkets.com's offering.

http://mma.prnewswire.com/media/539438/Research_and_Markets_Logo.jpg

The Ayurveda market in India was valued at INR 300 billion in 2018, and is expected to reach INR 710.87 billion by 2024, expanding at a compound annual growth rate (CAGR) of ~16.06%, during the forecast period (2019-2024).

In recent years, as a holistic healing system, ayurveda has witnessed evolution in the form of ayurvedic products and services. Rising awareness about the importance of a healthy lifestyle, increasing preference in favour of chemical-free natural products, as well as favourable government initiatives have led to the expansion of the Ayurveda market in India.

In 2018, around 75% of Indian households used ayurvedic products as against only 67% in 2015. Of late, manufacturers have been using herbal ingredients in the production of personal care products like lotions, oils and shampoos. Players in the food processing industry are also making use of herbal ingredients in manufacturing products like packaged juices and nutritional supplements.

Segmentation Based on Product Usage

The Ayurveda market in India is segmented on the basis of Ayurveda products and Ayurveda services. Personal care products, food and beverages, household products and healthcare products fall under the Ayurveda products category. The Ayurveda services segment comprises healthcare services, and spa and rejuvenation services. In 2018, the Ayurveda products segment accounted for approximately 74% of the market, while the Ayurveda services segment held the remaining ~26%.

Key Growth Grivers

    --  To maintain a healthy lifestyle, consumers are increasingly preferring
        food products like herbal tea, oats, corn flakes, biscuits, cookies,
        spices, jam, and almond oil which are made of natural ingredients. With
        the increase in awareness about the harmful effects of chemicals on
        health, used in the production of popular conventional skin care, hair
        care, body care, and other beauty care products, a shift of preference
        among consumers has been observed in favour of herbal personal care
        products, which is driving the growth of the market.
    --  The global acceptance of traditional practices of herbal and Ayurveda
        treatments has broadened the prospects of Ayurveda tourism' in India. As
        a result, many Ayurveda rejuvenation and therapeutic centres have been
        established in states like Kerala, Uttarakhand, Goa and Odisha.

Key Deterrents

    --  Owing to adverse weather conditions, yield of high-quality herbal and
        medicinal plants is low in India. Also, excessive use of insecticides
        and pesticides degrades the quality of herbs with medicinal properties.
        Herbal and medicinal plants being the primary ingredients of all
        Ayurveda products, shortage of high-quality plants lead to deteriorating
        quality of these products and services.
    --  The Ayurveda market in India consists of several players who do not
        adhere to the quality standards for the products and services offered.
        There are FPS (Finished Product Specifications), GMP (Good Manufacturing
        Practice) and ISO (International Organization for Standardization) for
        quality certifications in India. However, in most cases, regular tests
        are not carried out to check whether manufacturing guidelines are met.
        Also, there is a lack of proper scientific documentation of traditional
        Ayurveda practices.

Competition Analysis

Consumers often purchase Ayurveda products based on the quality and reputation associated with a brand. Therefore, in order to gain high sales volume and revenue in the market, a company needs to develop a strong brand image, which may prove to be difficult for a new entrant.

Major players operating in the Indian Ayurveda products market include Dabur India Limited, Emami Limited, Patanjali Ayurveda Limited, The Himalaya Drug Company, Sandu Pharmaceuticals Limited, and Shahnaz Ayurveda Private Limited. Baidyanath, Dabur, and Emami together account for about 85% share of the country's Ayurveda market.

The top players operating in the Ayurveda services market in India include Somatheeram Ayurvedic Hospital and Yoga Centre Private Limited, Ananda in the Himalayas, Kairali Ayurvedic Centre Private Limited, Mercure Goa Deevaya Retreat, and Ayurogashram Private Limited.

Key Topics Covered

Chapter 1: Executive summary

Chapter 2: Socio-economic indicators

Chapter 3: Introduction

    --  Market definition and structure

Chapter 4: Market overview

    --  India ayurveda market size and growth forecast
    --  India ayurveda market segmentation
    --  Porter's five forces analysis

Chapter 5: Market influencers

    --  Key growth drivers of the market
    --  Key deterrents to the growth of the market

Chapter 6: Government initiative

    --  Government Initiative - Ministry of AYUSH

Chapter 7: Market trends

    --  Current trends in the market

Chapter 8: Competitive landscape

    --  Dabur India Limited
    --  Emami Limited
    --  Sandu Pharmaceuticals Limited
    --  Charak Pharma Private Limited
    --  Herbolab India Private Limited
    --  Himalaya Drug Company Private Limited
    --  Nagarjuna Herbal Concentrates Limited
    --  Patanjali Ayurved Limited
    --  Shahnaz Ayurveda Private Limited
    --  Shree Baidyanath Ayurved Bhawan Private Limited
    --  Somatheeram Ayurvedic Hospital and Yoga Centre Private Limited
    --  Kairali Ayurvedic Centre Private Limited
    --  Mercure Goa Deevaya Retreat
    --  Ananda in the Himalayas
    --  Ayurogashram Private Limited

Chapter 9: Product launches

For more information about this report visit https://www.researchandmarkets.com/r/rp57cj

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

Media Contact:

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com

For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

View original content:http://www.prnewswire.com/news-releases/india-ayurveda-industry-outlook-2019-2024---market-size--growth-forecasts-product-launches-competitive-landscape-301007651.html

SOURCE Research and Markets