Comscore Reports TV Viewing Engagement for Week Ending January 10, 2021
RESTON, Va., Jan. 20, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 10, 2021.
Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in--or engaged--for the duration of the telecast.
TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS
(Week Ending January 10, 2021)
RANK STICKINESS INDEX RATING RANK
TELECAST
NETWORK
DAY
--- ---
1 162 3
NBC NFL PLAYOFF GM WC SA(1)
NBC
1/9/2021
---
2 157 1
NBC NFL PLAYOFF GM WC SU(2)
NBC
1/10/2021
---
3 154 103
Todo por mi hija
TELMUN
1/8/2021
---
4 145 78
Vencer el desamor
UNIV
1/5/2021
---
5 144 17
Blue Bloods
CBS
1/8/2021
---
6 143 94
Imperio de mentiras
UNIV
1/4/2021
---
7 142 98
Dulce ambición
UNIV
1/4/2021
---
8 136 104
Aquí y ahora
UNIV
1/10/2021
---
9 134 29
Bull
CBS
1/4/2021
---
10 134 26
This Is Us
NBC
1/5/2021
---
11 133 21
FBI
CBS
1/5/2021
---
12 133 23
Magnum P.I.
CBS
1/8/2021
---
13 129 19
The Bachelor
ABC
1/4/2021
---
14 124 12
The Chase
ABC
1/7/2021
---
15 124 10
NCIS: Los Angeles
CBS
1/10/2021
---
16 124 37
All Rise
CBS
1/4/2021
---
17 123 9
Celebrity Wheel of Fortune
ABC
1/7/2021
---
18 123 33 Law & Order: Special Victims Unit
NBC
1/7/2021
---
19 122 22
NCIS: New Orleans
CBS
1/10/2021
---
20 121 41
Ellen's Game of Games
NBC
1/4/2021
---
1. Tampa Bay at Washington
2. Cleveland Browns at Pittsburgh Steelers
[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; Univision is owned by Univision Communications; ABC is owned by The Walt Disney
Company.]
TOP VIEWER ENGAGEMENT: CABLE TELECASTS
(Week Ending January 10, 2021)
RANK STICKINESS INDEX RATING RANK
TELECAST
NETWORK
DAY
--- ---
1 146 674 2021 IIHF World Junior Championship(1)
NHLTV
1/5/2021
---
2 146 53
A New Year's Resolution
HALL
1/9/2021
---
3 145 56
90 Day Fiancé
TLC
1/10/2021
---
4 142 55
The Curse of Oak Island
HST
1/5/2021
---
5 140 146 Aurora Teagarden Mysteries: Reunited
and It Feels So Deadly
HALLMM
1/10/2021
---
6 136 843
La Rosa de Guadalupe
GALA
1/9/2021
---
7 134 78
WWE Monday Night Raw
USA
1/4/2021
---
8 132 122 The Real Housewives of Atlanta
BRAVO
1/10/2021
---
9 131 81
Winter in Vail
HALL
1/10/2021
---
10 130 127
Below Deck
BRAVO
1/4/2021
---
11 129 97
Gold Rush
DSC
1/8/2021
---
12 129 376
The Wrong Fiancé
LMN
1/8/2021
---
13 128 8
MSNBC Special Coverage
MSNBC
1/6/2021
---
14 127 195
Southern Charm
BRAVO
1/7/2021
---
15 127 64
Dr. Pimple Popper
TLC
1/4/2021
---
16 125 221 Street Outlaws: Fastest in America
DSC
1/4/2021
---
17 124 234 Law & Order: Special Victims Unit
USA
1/5/2021
---
18 122 757
Pit Bulls and Parolees
APL
1/9/2021
---
19 122 172
Dead Silent
ID
1/5/2021
---
20 121 148
Murder in the Heartland
ID
1/5/2021
---
1. Canada at United States from Rogers Place in Edmonton,
Alberta, Canada
[History Channel and Lifetime Movie are owned by A&E
Networks; Hallmark and Hallmark Movies & Mysteries are
owned by Crown Media Family Networks; Animal Planet,
Discovery Channel, Investigation Discovery and TLC are
owned by Discovery Communications, Inc.; Bravo, MSNBC and
USA are owned by NBCUniversal; NHL Network is owned by a
joint venture between National Hockey League and
NBCUniversal; Galavision is owned by Univision
Communications.]
- The Stickiness Index is powered by Comscore's TV
Essentials and excludes local programming and all premium
non-ad-supported channels.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com
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