HubSpot Reports Q4 and Full Year 2020 Results

CAMBRIDGE, Mass., Feb. 11, 2021 /PRNewswire/ -- HubSpot, Inc. (NYSE: HUBS), the customer relationship management (CRM) platform for scaling companies, today announced financial results for the fourth quarter and full year ended December 31, 2020.


Financial Highlights:
Revenue

Fourth Quarter 2020:

    --  Total revenue was $252.1 million, up 35% compared to Q4'19.
        --  Subscription revenue was $244.3 million, up 36% compared to Q4'19.
        --  Professional services and other revenue was $7.7 million, up 9%
            compared to Q4'19.

Full Year 2020:

    --  Total revenue was $883.0 million, up 31% compared to 2019.
        --  Subscription revenue was $853.0 million, up 32% compared to 2019.
        --  Professional services and other revenue was $30.0 million, up 5%
            compared to 2019.

Operating Income (Loss)

Fourth Quarter 2020:

    --  GAAP operating margin was (3.0%), compared to (4.4%) in Q4'19.
    --  Non-GAAP operating margin was 9.8%, compared to 9.5% in Q4'19.
    --  GAAP operating loss was ($7.6) million, compared to ($8.2) million in
        Q4'19.
    --  Non-GAAP operating income was $24.6 million, compared to $17.7 million
        in Q4'19.

Full Year 2020:

    --  GAAP operating margin was (5.8%), compared to (7.0%) in 2019.
    --  Non-GAAP operating margin was 8.5%, compared to 8.1% in 2019.
    --  GAAP operating loss was ($50.8) million, compared to ($47.0) million in
        2019.
    --  Non-GAAP operating income was $74.9 million, compared to $54.9 million
        in 2019.

Net Income (Loss)
Fourth Quarter 2020:

    --  GAAP net loss was ($15.4) million, or ($0.34) per basic and diluted
        share, compared to ($10.3) million, or ($0.24) per basic and diluted
        share in Q4'19.
    --  Non-GAAP net income was $20.1 million, or $0.44 per basic and $0.40 per
        diluted share, compared to $17.9 million, or $0.42 per basic and $0.38
        per diluted share in Q4'19.
    --  Weighted average basic and diluted shares outstanding for GAAP net loss
        per share was 46.0 million, compared to 42.8 million basic and diluted
        shares in Q4'19.
    --  Weighted average basic and diluted shares outstanding for non-GAAP net
        income per share was 46.0 million and 49.9 million respectively,
        compared to 42.8 million and 46.9 million, respectively in Q4'19.

Full Year 2020:

    --  GAAP net loss was ($85.0) million, or ($1.90) per basic and diluted
        share, compared to ($53.7) million, or ($1.28) per basic and diluted
        share in 2019.
    --  Non-GAAP net income was $64.5 million, or $1.44 per basic and $1.32 per
        diluted share, compared to $58.4 million, or $1.39 per basic and $1.26
        per diluted share in 2019.
    --  Weighted average basic and diluted shares outstanding for GAAP net loss
        per share was 44.8 million, compared to 42.0 million basic and diluted
        shares in 2019.
    --  Weighted average basic and diluted shares outstanding for non-GAAP net
        income per share was 44.8 and 48.7 million respectively, compared to
        42.0 million and 46.5 million, respectively in 2019.

Balance Sheet and Cash Flow

    --  The company's cash, cash equivalents and investments balance was $1,282
        million as of December 31, 2020.
    --  During the fourth quarter, the company generated $61.3 million of
        operating cash flow, excluding the $0.4 million used for the repayment
        of our convertible notes, compared to $47.9 million during Q4'19.
    --  During the fourth quarter, the company generated $45.8 million of free
        cash flow, compared to $24.4 million during Q4'19.
    --  The company generated $138.0 million of operating cash flow in 2020,
        excluding the $49.0 million used for the repayment of our convertible
        notes, compared to $119.0 million in 2019.
    --  The company generated $79.1 million of free cash flow in 2020 compared
        to $65.1 million in 2019.

Additional Recent Business Highlights

    --  Grew total customers to 103,994 at December 31, 2020, up 42% from
        December 31, 2019.
    --  Total average subscription revenue per customer was $9,758 during the
        fourth quarter of 2020 down 3% compared to the fourth quarter of 2019.

"I am exceptionally proud of how the HubSpot team closed out the year in 2020," said Brian Halligan, CEO of HubSpot. "During the quarter we surpassed 100,000 total customers, and in December we crossed $1 billion in annual recurring revenue -- two great milestones that reflect the determination of our team and the strength of our customer relationships."

Business Outlook
Based on information available as of February 11, 2021, HubSpot is issuing guidance for the first quarter of 2021 and full year 2021 as indicated below.

First Quarter 2021:

    --  Total revenue is expected to be in the range of $260 million to $265
        million.
    --  Non-GAAP operating income is expected to be in the range of $17 million
        to $19 million.
    --  Non-GAAP net income per common share is expected to be in the range of
        $0.28 to $0.30. This assumes approximately 50.3 million weighted average
        diluted shares outstanding.

Full Year 2021:

    --  Total revenue is expected to be in the range of $1,160 million to $1,170
        million.
    --  Non-GAAP operating income is expected to be in the range of $98 million
        to $102 million.
    --  Non-GAAP net income per common share is expected to be in the range of
        $1.51 to $1.59. This assumes approximately 50.7 million weighted average
        diluted shares outstanding.

Use of Non-GAAP Financial Measures
In our earnings press releases, conference calls, slide presentations, and webcasts, we may use or discuss non-GAAP financial measures, as defined by Regulation G. The GAAP financial measure most directly comparable to each non-GAAP financial measure used or discussed, and a reconciliation of the differences between each non-GAAP financial measure and the comparable GAAP financial measure, are included in this press release after the consolidated financial statements. Our earnings press releases containing such non-GAAP reconciliations can be found in the Investors section of our website ir.hubspot.com.

Conference Call Information
HubSpot will host a conference call on Thursday February 11, 2021 at 4:30 p.m. Eastern Time (ET) to discuss the company's fourth quarter financial results and its business outlook. To register for this conference call, please use this dial in registration link or visit HubSpot's Investor Relations website at ir.hubspot.com. After registering, a confirmation email will be sent, including dial-in details and a unique code for entry. Participants who wish to register for the conference call webcast please use this link.

Following the conference call, a replay will be available at (800) 585-8367 (domestic) or (416) 621-4642 (international). The replay passcode is 8694405. An archived webcast of this conference call will also be available on HubSpot's Investor Relations website at ir.hubspot.com.

The company has used, and intends to continue to use, the investor relations portion of its website as a means of disclosing material non-public information and for complying with disclosure obligations under Regulation FD.

About HubSpot
HubSpot is a leading CRM platform that provides software and support to help companies grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers' needs at any stage of growth. Today, more than 100,000 customers across more than 120 countries use HubSpot's powerful and easy-to-use tools and integrations to attract, engage, and delight customers. Learn more at www.hubspot.com.

Cautionary Language Concerning Forward-Looking Statements
This press release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding management's expectations of future financial and operational performance and operational expenditures, expected growth, and business outlook, including our financial guidance for the first fiscal quarter of and full year 2021; and statements regarding our positioning for future growth and market leadership. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" or words of similar meaning. These forward-looking statements reflect our current views about our plans, intentions, expectations, strategies and prospects, which are based on the information currently available to us and on assumptions we have made. Although we believe that our plans, intentions, expectations, strategies and prospects as reflected in or suggested by those forward-looking statements are reasonable, we can give no assurance that the plans, intentions, expectations or strategies will be attained or achieved. Furthermore, actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control including, without limitation, risks associated with the impact of COVID-19 on our business, the broader economy, our workforce and operations, and our ability to forecast our future financial performance as a result of COVID-19; our history of losses; our ability to retain existing customers and add new customers; the continued growth of the market for a CRM platform; our ability to differentiate our platform from competing products and technologies; our ability to manage our growth effectively to maintain our high level of service; our ability to maintain and expand relationships with our solutions partners; our ability to successfully recruit and retain highly-qualified personnel; the price volatility of our common stock; and other risks set forth under the caption "Risk Factors" in our SEC filings. We assume no obligation to update any forward-looking statements contained in this document as a result of new information, future events or otherwise.





     
              Consolidated Balance Sheets


     (in thousands)






                                                                           December 31,                 December

                                                                                                                 31,


                                                                                   2020                          2019




     
              Assets



     Current assets:



     Cash and cash equivalents                                                           $
        378,123                 $
         269,670



     Short-term investments                                                                    873,073                        691,834



     Accounts receivable                                                                       126,433                         92,517



     Deferred commission expense                                                                44,576                         32,078



     Prepaid expenses and other current assets                                                  34,716                         23,625




     Total current assets                                                                    1,456,921                      1,109,724



     Long-term investments                                                                      30,697                         53,776



     Property and equipment, net                                                               101,123                         83,649



     Capitalized software development costs, net                                                24,943                         16,793



     Right-of-use assets                                                                       275,893                        234,390



     Deferred commission expense, net of current portion                                        28,296                         19,110



     Other assets                                                                               13,893                          9,824



     Intangible assets, net                                                                     10,282                         11,752



     Goodwill                                                                                   31,318                         30,250




     
              Total assets                                                           $
        1,973,366               $
         1,569,268




     
              Liabilities and stockholders
              '
        equity



     Current liabilities:



     Accounts payable                                                                     $
        13,540                  $
         12,842



     Accrued compensation costs                                                                 44,054                         26,318



     Accrued expenses and other current liabilities                                             37,184                         28,686



     Convertible senior notes                                                                    7,837



     Operating lease liabilities                                                                30,020                         23,613



     Deferred revenue                                                                          312,866                        231,030




     Total current liabilities                                                                 445,501                        322,489



     Operating lease liabilities, net of current portion                                       279,664                        244,216



     Deferred revenue, net of current portion                                                    3,636                          3,058



     Other long-term liabilities                                                                10,811                          8,983



     Convertible senior notes, net of current portion                                          471,099                        340,564




     Total liabilities                                                                       1,210,711                        919,310




     Stockholders' equity:



     Common stock                                                                                   46                             44



     Additional paid-in capital                                                              1,241,167                      1,048,380



     Accumulated other comprehensive income (loss)                                               4,603                          (336)



     Accumulated deficit                                                                     (483,161)                     (398,130)




     Total stockholders' equity                                                                762,655                        649,958




     
              Total liabilities and stockholders
           '
           equity              $
        1,973,366               $
         1,569,268





              
                Consolidated Statements of Operations


              (in thousands, except per share data)






                                                                                  For the Three Months Ended                      Year Ended December 31,
                                                                          December 31,



                                                                  2020                                       2019                  2020                                  2019




              Revenues:



              Subscription                                             $
              244,323                         $
        179,086                            $
          853,025      $
           646,266



              Professional services and other                                      7,742                                 7,100                                     30,001                28,594




              Total revenue                                                      252,065                               186,186                                    883,026               674,860




              Cost of revenues:



              Subscription                                                        37,369                                27,960                                    130,685                98,510



              Professional services and other                                      9,925                                 8,015                                     36,274                31,448




              Total cost of revenues                                              47,294                                35,975                                    166,959               129,958




              Gross profit                                                       204,771                               150,211                                    716,067               544,902




              Operating expenses:



              Research and development                                            55,564                                42,757                                    205,589               158,237



              Sales and marketing                                                127,851                                90,418                                    452,081               340,685



              General and administrative                                          28,997                                25,194                                    109,225                92,971




              Total operating expenses                                           212,412                               158,369                                    766,895               591,893




              Loss from operations                                               (7,641)                              (8,158)                                  (50,828)             (46,991)




              Other expense:



              Interest income                                                        623                                 4,646                                      7,773                19,429



              Interest expense                                                   (7,226)                              (5,872)                                  (37,049)             (22,818)



              Other expense                                                          441                                   380                                      (711)                (393)




              Total other expense                                                (6,162)                                (846)                                  (29,987)              (3,782)




              Loss before income tax expense                                    (13,803)                              (9,004)                                  (80,815)             (50,773)



              Income tax expense                                                 (1,613)                              (1,298)                                   (4,216)              (2,973)




              Net loss                                                $
              (15,416)                       $
        (10,302)                          $
          (85,031)    $
           (53,746)




              Net loss per share, basic and diluted                     $
              (0.34)                         $
        (0.24)                            $
          (1.90)      $
           (1.28)



              Weighted average common shares used in                              45,983                                42,844                                     44,757                42,025
    computing basic and diluted net loss per share:





              
                Consolidated Statements of Cash Flows


              (in thousands)






                                                                                                              For the Three Months                                  Year Ended December 31,
                                                                                                  Ended December 31,



                                                                                             2020                                  2019                                 2020                                          2019




              
                Operating Activities:



              Net loss                                                                                     (15,416)                             $
         (10,302)                                    $
           (85,031)                               $
           (53,746)



              Adjustments to reconcile net loss to net cash and cash equivalents provided

              by operating activities



              Depreciation and amortization                                                                   9,993                                        7,545                                                37,060                                           28,793



              Stock-based compensation                                                                       31,466                                       24,095                                               121,488                                           97,754



              Loss on early extinguishment of 2022 Convertible Notes                                             14                                                                        10,507



              Repayment of 2022 Convertible Notes attributable to the debt discount                           (373)                                                                     (49,048)



              (Benefit) provision for deferred income taxes                                                 (1,449)                                       (848)                                              (2,185)                                           (799)



              Amortization of debt discount and issuance costs                                                6,702                                        5,606                                                24,890                                           21,790



              Accretion of bond discount                                                                         59                                      (3,271)                                              (3,657)                                        (14,160)



              Unrealized currency translation                                                                 (831)                                          37                                                 (952)                                           (156)



              Changes in assets and liabilities



              Accounts receivable                                                                          (29,592)                                    (14,082)                                             (29,971)                                        (15,428)



              Prepaid expenses and other assets                                                               5,570                                        2,921                                              (17,026)                                         (3,296)



              Deferred commission expense                                                                   (7,937)                                     (4,115)                                             (19,288)                                         (9,666)



              Right-of-use assets                                                                             8,824                                        8,347                                                31,406                                           22,657



              Accounts payable                                                                                  627                                      (1,724)                                                3,697                                            3,927



              Accrued expenses and other liabilities                                                         12,240                                        6,320                                                26,020                                            7,819



              Operating lease liabilities                                                                  (10,105)                                       (993)                                             (31,621)                                        (15,781)



              Deferred revenue                                                                               51,133                                       28,355                                                72,624                                           49,265




              Net cash and cash equivalents provided by operating activities                                 60,925                                       47,891                                                88,913                                          118,973




              
                Investing Activities:



              Purchases of investments                                                                    (139,915)                                   (336,853)                                          (1,517,357)                                     (1,304,847)



              Maturities of investments                                                                     338,961                                      376,752                                             1,352,231                                        1,066,366



              Sale of investments                                                              -                                                                               10,932



              Purchases of property and equipment                                                           (9,521)                                    (19,175)                                             (37,274)                                        (40,372)



              Capitalization of software development costs                                                  (5,955)                                     (4,335)                                             (21,599)                                        (13,474)



              Purchases of strategic investments                                                              (500)                                                                      (2,500)                                           (553)



              Acquisition of a business, net of cash acquired                                  -                                       (23,314)                                                                                   (23,314)




              Net cash and cash equivalents provided by (used in) investing                                 183,070                                      (6,925)                                            (215,567)                                       (316,194)
    activities




              
                Financing Activities:



              Proceeds from issuance of 2025 Convertible Notes, net of issuance costs          -                                                                              450,123
    paid of $9.9 million



              Proceeds from settlement of Convertible Note Hedges related to the 2022                         1,062                                                                       363,554
    Convertible Notes



              Payments for settlement of Warrants related to the 2022 Convertible Notes        -                                                                            (327,543)



              Repayment of 2022 Convertible Notes attributable to the principal                             (1,627)                                                                    (235,993)



              Payments for Capped Call Options related to the 2025 Convertible Notes           -                                                                             (50,600)



              Proceeds from common stock offering, net of offering costs paid of $365          -                                                                                                                          342,628



              Employee taxes paid related to the net share settlement of stock-based                        (2,787)                                     (1,480)                                              (7,424)                                         (6,247)
    awards



              Proceeds related to the issuance of common stock under stock plans                              8,115                                        4,652                                                30,371                                           23,578



              Repayment of debt                                                                -                                          (333)                                                                                      (333)



              Repayments of finance lease obligations                                          -                                           (35)                                               (28)                                           (284)




              Net cash and cash equivalents provided by financing activities                                  4,763                                        2,804                                               222,460                                          359,342




              Effect of exchange rate changes on cash, cash equivalents and restricted cash                   4,470                                        1,451                                                 6,831                                            (720)




              Net increase in cash, cash equivalents and restricted cash                                    253,228                                       45,221                                               102,637                                          161,401



              Cash, cash equivalents and restricted cash, beginning of period                               127,924                                      233,294                                               278,515                                          117,114




              Cash, cash equivalents and restricted cash, end of period                           $
              381,152                              $
          278,515                                    $
             381,152                              $
              278,515




                            Reconciliation of non-GAAP operating
                             income and operating margin

               (in thousands, except percentages)

                                                                 Three Months Ended                        Year Ended December 31,
                                                        December 31,



                                                 2020                              2019               2020              2019




     GAAP operating loss                             $
              (7,641)               $
       (8,158)                        $
         (50,828)   $
        (46,991)



     Stock-based compensation                                     31,466                      24,095                                 121,488            97,754



     Amortization of acquired intangible assets                      159                         839                                   2,419             3,201



     Acquisition related expenses                                    640                         876                                   1,832               971




     Non-GAAP operating income                                    24,624                 $
       17,652                           $
         74,911    $
          54,935






     GAAP operating margin                                         (3.0)                      (4.4)                                  (5.8)            (7.0)
                                                                        %                          %                                      %                %



     Non-GAAP operating margin                                       9.8                         9.5                                     8.5               8.1
                                                                        %                          %                                      %                %





              
                Reconciliation of non-GAAP net income


              (in thousands, except per share amounts)






                                                                                                    Three Months Ended                             Year Ended December 31,
                                                                                           December 31,



                                                                                    2020                              2019                    2020             2019




              GAAP net loss                                                             $
              (15,416)              $
           (10,302)                       $
             (85,031)   $
            (53,746)



              Stock-based compensation                                                              31,466                          24,095                                    121,488                97,754



              Amortization of acquired intangibles assets                                              159                             839                                      2,419                 3,201



              Acquisition related expenses                                                             640                             876                                      1,832                   971



              Non-cash interest expense for amortization of debt discount and debt                   6,702                           5,606                                     24,890                21,790
    issuance costs



              Loss on early extinguishment of 2022 Convertible Notes                 14                                                                   10,507



              Impairment of strategic investment                                                                                                            250



              Income tax effects of non-GAAP items                                                 (3,423)                        (3,184)                                  (11,898)             (11,616)




              Non-GAAP net income                                                         $
              20,142                 $
           17,930                          $
             64,457    $
              58,354






              Non-GAAP net income per share:



              Basic                                                                         $
              0.44                   $
           0.42                            $
             1.44      $
              1.39



              Diluted                                                                       $
              0.40                   $
           0.38                            $
             1.32      $
              1.26



              Shares used in non-GAAP per share calculations



              Basic                                                                                 45,983                          42,844                                     44,757                42,025



              Diluted                                                                               49,922                          46,912                                     48,739                46,492



           
                Reconciliation of non-GAAP expense and expense as a percentage of revenue



           (in thousands, except percentages)


                                                                                                                                                                    
        
            Three Months Ended December 31,



                                                                                                                                                                                     2020                                                                                                                  2019



                                                                                                                   COS,                         COS,           R&D          S&M                                   G&A                                      COS,                       COS,     R&D                       S&M      G&A
                                                                                                   Subscription                           Prof.                                                                                               Subscription                Prof.
                                                                                                                                      services                                                                                                                        services
                                                                                                                                       & other                                                                                                                         & other



           GAAP expense                                                                                                 $
        37,369                 $
          9,925              $
              55,564                          $
           127,851                               $
              28,997                  $
             27,960      $
              8,015        $
              42,757  $
              90,418        $
            25,194



           Stock -based compensation                                                                                       (1,294)                        (651)                       (10,303)                                 (13,568)                                         (5,650)                             (836)                 (531)                  (8,085)            (9,324)                  (5,319)



           Amortization of acquired intangible                                                                   (139)                                                                                                 (20)                                                                         (839)
    assets



           Acquisition related expenses                                                                                                                                  (285)                                                                                 (355)                                                                                    (262)                                         (614)




           Non-GAAP expense                                                                                             $
        35,936                 $
          9,274              $
              44,976                          $
           114,263                               $
              22,992                  $
             26,285      $
              7,484        $
              34,410  $
              81,094        $
            19,261






           GAAP expense as a percentage of                                                                                    14.8                           3.9                            22.0                                      50.7                                             11.5                               15.0                    4.3                      23.0                48.6                    13.5
                                                                                                                                    %                            %                              %                                        %                                               %                                 %                     %                        %                  %                        %
    revenue



           Non-GAAP expense as a percentage of                                                                                14.3                           3.7                            17.8                                      45.3                                              9.1                               14.1                    4.0                      18.5                43.6                    10.3
                                                                                                                                    %                            %                              %                                        %                                               %                                 %                     %                        %                  %                        %
    revenue








                                                                                                                                                                      
          
            Year Ended December 31,



                                                                                                                                                                                     2020                                                                                                                  2019

                                                                                                                                                                                                                      ---

                                                                                                                   COS,                         COS,           R&D          S&M                                   G&A                                      COS,                       COS,     R&D                       S&M      G&A
                                                                                                   Subscription                           Prof.                                                                                               Subscription                Prof.
                                                                                                                                      services                                                                                                                        services
                                                                                                                                       & other                                                                                                                         & other



           GAAP expense                                                                                                $
        130,685                $
          36,274             $
              205,589                          $
           452,081                              $
              109,225                  $
             98,510     $
              31,448       $
              158,237 $
              340,685        $
            92,971



           Stock -based compensation                                                                                       (4,408)                      (2,536)                       (39,366)                                 (50,552)                                        (24,626)                           (3,127)               (2,829)                 (33,748)           (36,599)                 (21,451)



           Amortization of acquired intangible                                                                 (2,340)                                                                                                 (79)                                                                       (3,201)
    assets



           Acquisition related expenses                                                                                                                                (1,287)                                                                                 (545)                                                                                    (357)                                         (614)




           Non-GAAP expense                                                                                            $
        123,937                $
          33,738             $
              164,936                          $
           401,450                               $
              84,054                  $
             92,182     $
              28,619       $
              124,132 $
              304,086        $
            70,906






           GAAP expense as a percentage of                                                                                    14.8                           4.1                            23.3                                      51.2                                             12.4                               14.6                    4.7                      23.4                50.5                    13.8
                                                                                                                                    %                            %                              %                                        %                                               %                                 %                     %                        %                  %                        %
    revenue



           Non-GAAP expense as a percentage of                                                                                14.0                           3.8                            18.7                                      45.5                                              9.5                               13.7                    4.2                      18.4                45.1                    10.5
                                                                                                                                    %                            %                              %                                        %                                               %                                 %                     %                        %                  %                        %
    revenue





     
                Reconciliation of non-GAAP subscription margin


     (in thousands, except percentages)






                                                                          Three Months Ended December                 Year Ended December 31,
                                                                                        31,



                                                                  2020                     2019                  2020 2019




     GAAP subscription margin                                         $
     206,954                     $
     151,126            $
              722,340 $
     547,756



     Stock -based compensation                                             1,294                            836                          4,408      3,127



     Amortization of acquired intangible assets                              139                            839                          2,340      3,201




     Non-GAAP subscription margin                                     $
     208,387                     $
     152,801            $
              729,088 $
     554,084






     GAAP subscription margin percentage                                    84.7                           84.4                           84.7       84.8
                                                                                %                             %                             %         %



     Non-GAAP subscription margin percentage                                85.3                           85.3                           85.5       85.7
                                                                                %                             %                             %         %



              
                Reconciliation of free cash flow



              (in thousands)


                                                                            Three Months Ended                 Year Ended December 31,
                                                                   December 31,



                                                                                          2020            2019                                      2020 2019




              GAAP net cash and cash equivalents provided by                                  $
      60,925                              $
        47,891           $
         88,913 $
          118,973
    operating activities



              Purchases of property and equipment                                                (9,521)                                 (19,175)               (37,274)       (40,372)



              Capitalization of software development costs                                       (5,955)                                  (4,335)               (21,599)       (13,474)



              Repayment of 2022 Convertible Notes attributable to                                    373                                                           49,048
    the debt discount




              Free cash flow                                                                  $
      45,822                              $
        24,381           $
         79,088  $
          65,127



              
                Reconciliation of operating cash flow



              (in thousands)


                                                                           Three Months Ended                Year Ended December 31,
                                                                   December 31,



                                                                                         2020           2019                                   2020 2019




              GAAP net cash and cash equivalents provided by                                 $
     60,925                              $
     47,891            $
      88,913 $
     118,973
    operating activities



              Repayment of 2022 Convertible Notes attributable to                                  373                                                      49,048
    the debt discount




              Operating cash flow, excluding repayment of                                    $
     61,298                              $
     47,891           $
      137,961 $
     118,973
    convertible debt



     
                Reconciliation of forecasted non-GAAP operating income


     (in thousands, except percentages)


                                                                                    Three Months Ended                         Year Ended
                                                                          March 31, 2021
                                                                                                                           December 31, 2021




     GAAP operating income range                                                  ($17,096)-($15,096)        ($73,212)-($69,212)



     Stock-based compensation                                                                         33,500                                169,065



     Amortization of acquired intangible assets                                                          248                                    988



     Acquisition related expenses                                                                        348                                  1,159




     Non-GAAP operating income range                                      
              $17,000 -$19,000           
              $98,000-$102,000



              
                Reconciliation of forecasted non-GAAP net income and non-GAAP net income per share


              (in thousands, except per share amounts)




                                                                                                                        Three Months Ended                                 Year Ended
                                                                                                               March 31, 2021
                                                                                                                                           December 31, 2021




              GAAP net loss range                                                                                     ($23,892)-($22,642)                       ($107,263)-(102,263)



              Stock-based compensation                                                                                             33,500                                            169,065



              Amortization of acquired intangible assets                                                                              248                                                988



              Acquisition related expenses                                                                                            348                                              1,159



              Non-cash interest expense for amortization of debt discount and                                                       6,610                                             27,363
    debt issuance costs



              Income tax effects of non-GAAP items                                                                        (2,814)-(3,064)                          (14,812)-(15,812)




              Non-GAAP net income range                                                                        
              $14,000-$15,000                   
            $76,500-$80,500






              GAAP net income per basic and diluted share                                                                 ($0.51)-($0.49)                            ($2.27)-($2.16)



              Non-GAAP net income per diluted share                                                                
              $0.28-$0.30                     
              $1.51-$1.59







              Weighted average common shares used in computing GAAP basic                                                          46,477                                             47,303
    and diluted net loss per share:





              Weighted average common shares used in computing non-GAAP                                                            50,300                                             50,659
    diluted net loss per share:

HubSpot's estimates of stock-based compensation, amortization of acquired intangible assets, acquisition-related expenses, non-cash interest expense for amortization of debt discount and debt issuance costs, loss on early extinguishment of 2022 Convertible Notes, impairment of strategic investment, and income tax effects of non-GAAP items assume, among other things, the occurrence of no additional acquisitions, investments or restructurings, and no further revisions to stock-based compensation and related expenses.

Non-GAAP Financial Measures
We report our financial results in accordance with accounting principles generally accepted in the United States of America, or GAAP. However, management believes that, in order to properly understand our short-term and long-term financial and operational trends, investors may wish to consider the impact of certain non-cash or non-recurring items when used as a supplement to financial performance measures in accordance with GAAP. These items result from facts and circumstances that vary in frequency and impact on continuing operations. In this release, HubSpot's non-GAAP operating income, operating margin, subscription margin, expense, expense as a percentage of revenue, net income, operating and free cash flow are not presented in accordance with GAAP and are not intended to be used in lieu of GAAP presentations of results of operations. Free cash flow is defined as cash and cash equivalents provided by or used in operating activities less purchases of property and equipment and capitalization of software development costs, plus repayments of convertible notes attributable to debt discount. We believe information regarding free cash flow provides useful information to investors in understanding and evaluating the strength of liquidity and available cash and the exclusion of repayments of convertible notes attributable to debt discount provides a comparable framework for assessing how our business performed when compared to prior periods and also aligns the non-GAAP treatment of our debt discount that is amortized as non-cash interest expense.

Management believes that these non-GAAP financial measures provide additional means of evaluating period-over-period operating performance. Specifically, these non-GAAP financial measures provide management with additional means to understand and evaluate the operating results and trends in our ongoing business by eliminating certain non-cash expenses and other items that management believes might otherwise make comparisons of our ongoing business with prior periods more difficult, obscure trends in ongoing operations, or reduce management's ability to make useful forecasts. In addition, management understands that some investors and financial analysts find this information helpful in analyzing our financial and operational performance and comparing this performance to our peers and competitors. However, these non-GAAP financial measures have limitations as an analytical tool and are not intended to be an alternative to financial measures prepared in accordance with GAAP. In addition, it should be noted that these non-GAAP financial measures may be different from non-GAAP measures used by other companies. We intend to provide these non-GAAP financial measures as part of our future earnings discussions and, therefore, the inclusion of these non-GAAP financial measures will provide consistency in our financial reporting. Management may, however, utilize other measures to illustrate performance in the future. Investors are encouraged to review the reconciliation of these non-GAAP measures to their most directly comparable GAAP financial measures. A reconciliation of our non-GAAP financial measures to their most directly comparable GAAP measures has been provided in the financial statement tables included above in this press release.

These non-GAAP measures exclude stock-based compensation, amortization of acquired intangible assets, acquisition related expenses, non-cash interest expense for the amortization of debt discount debt issuance costs, loss on early extinguishment of 2022 Convertible Notes, impairment of strategic investment, and account for the income tax effects of the exclusion of these non-GAAP items. We believe investors may want to incorporate the effects of these items in order to compare our financial performance with that of other companies and between time periods:

    1. Stock-based compensation is a non-cash expense accounted for in
       accordance with FASB ASC Topic 718. We believe that the exclusion of
       stock-based compensation expense allows for financial results that are
       more indicative of our operational performance and provide for a useful
       comparison of our operating results to prior periods and to our peer
       companies because stock-based compensation expense varies from period to
       period and company to company due to such things as differing valuation
       methodologies and changes in stock price.


    2. Expense for the amortization of acquired intangible assets is excluded
       from non-GAAP expense and income measures as HubSpot views amortization
       of these assets as arising from pre-acquisition activities determined at
       the time of an acquisition.  While these intangible assets are evaluated
       for impairment regularly, amortization of the cost of purchased
       intangibles is a non-cash expense that is not typically affected by
       operations during any particular period. Valuation and subsequent
       amortization of intangible assets can also be inconsistent in amount and
       frequency because they can significantly vary based on the timing and
       size of acquisitions and the inherently subjective nature of the degree
       to which a purchase price is allocated to intangible assets. We believe
       that the exclusion of this amortization expense provides for a useful
       comparison of our operating results to prior periods, for which we have
       historically excluded amortization expense, and to our peer companies,
       which commonly exclude acquired intangible asset amortization. It is
       important to note that although we exclude amortization of acquired
       intangible assets from our non-GAAP expense and income measures, revenue
       generated from such intangibles is included within our non-GAAP income
       measures. The use of these intangible assets contributed to our revenues
       earned during the periods presented and will contribute to future periods
       as well.


    3. Acquisition related expenses, such as transaction costs and retention
       payments, are expenses that are not necessarily reflective of operational
       performance during a period. We believe that the exclusion of these
       expenses provides for a useful comparison of our operating results to
       prior periods and to our peer companies, which commonly exclude these
       expenses.





    4. In May 2017, the Company issued $400 million of convertible notes due in
       2022 with a coupon interest rate of 0.25%.  In June 2020, the Company
       issued $460 million of convertible notes due in 2025 with a coupon
       interest rate of 0.375%. The imputed interest rates of the convertible
       senior notes were approximately 6.87% and 5.71%, respectively. This is a
       result of the debt discount recorded for the conversion feature that is
       required to be separately accounted for as equity, and debt issuance
       costs, which reduce the carrying value of the convertible debt
       instrument. The debt discount is amortized as interest expense together
       with the issuance costs of the debt. The expense for the amortization of
       debt discount and debt issuance costs is a non-cash item, and we believe
       the exclusion of this non-cash interest expense provides for a useful
       comparison of our operating results to prior periods and to our peer
       companies.In June 2020, the Company used a portion of the proceeds from
       the issuance of the convertible notes due in 2025 to repay approximately
       $272.1 million of its convertible notes that were due in 2022.  In
       connection with the repayment of these notes, the Company recorded a
       $10.5 million loss on early extinguishment of debt, which represents the
       difference between the fair value and carrying value of the debt
       extinguished. The amount of this charge may be inconsistent in size and
       varies depending on the timing of the repurchase of debt. In connection
       with the debt extinguishment, approximately $48.7 million of the
       repayment of convertible notes that is attributable to debt discount was
       classified as cash used in operating activities. Throughout the remainder
       of 2020 and until the maturity of the notes that are due in 2022, the
       Company has repaid, and will continue to repay early conversions of these
       notes. These activities are not considered reflective of our recurring
       core business operating results. As such, we believe the exclusion of
       these expenses and payments provides for a useful comparison of our
       operating results to prior periods and to our peer companies.


    5. Strategic investments consist of non-controlling equity investments in
       privately held companies. The recognition of gains or losses can vary
       significantly across periods and we do not view them to be indicative of
       our fundamental operating activities and believe the exclusion of gains
       or losses provides for a useful comparison of our operating results to
       prior periods and to our peer companies.
    6. The effects of income taxes on non-GAAP items reflect a fixed long-term
       projected tax rate of 20% to provide better consistency across reporting
       periods. To determine this long-term non-GAAP tax rate, we exclude the
       impact of other non-GAAP adjustments and take into account other factors
       such as our current operating structure and existing tax positions in
       various jurisdictions. We will periodically reevaluate this tax rate, as
       necessary, for significant events such as relevant tax law changes and
       material changes in our forecasted geographic earnings mix.

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SOURCE HubSpot