Baidu Announces Fourth Quarter and Fiscal Year 2024 Results

BEIJING, Feb. 18, 2025 /PRNewswire/ -- Baidu, Inc. (NASDAQ: BIDU and HKEX: 9888 (HKD Counter) and 89888 (RMB Counter)) ("Baidu" or the "Company"), a leading AI company with a strong Internet foundation, today announced its unaudited financial results for the quarter and fiscal year ended December 31, 2024.

"2024 marked a pivotal year in our ongoing transformation from an internet-centric to an AI-first business. AI Cloud gained momentum, fueled by broad market recognition of our full stack AI capabilities. In Mobile Ecosystem, we have been steadfast in advancing the AI transformation, making search more AI-native to deliver a better user experience. Apollo Go, after years of investment, validated its business model, paving the way for global expansion and scalable, asset-light strategies," said Robin Li, Co-founder and CEO of Baidu. "With our strategic foresight increasingly validated, we expect our AI investments to deliver more significant results in 2025."

"Our AI Cloud business demonstrated robust momentum with fourth-quarter revenue growth accelerating to 26% year over year, offsetting the softness in online marketing business," said Junjie He, Interim CFO of Baidu. "While navigating near-term pressures, we are confident that our strategic AI investments will drive meaningful progress and foster long-term success."

Fourth Quarter and Fiscal Year 2024 Financial Highlights([1])


                                                                                                                                               
          
       Baidu, Inc.



            (In millions except per                                        Q4                               Q3                          Q4                                   FY       FY



            ADS, unaudited)                                               2023                               2024                        2024                         YOY      2023      2024             YOY


                                                                            RMB                               RMB                        RMB       US$                        RMB      RMB       US$


                        Total revenues                                   34,951                             33,557                      34,124      4,675              (2 %)  134,598   133,125     18,238  (1 %)




                        Operating income                                  5,392                              5,925                       3,917        537             (27 %)   21,856    21,270      2,914  (3 %)


                        Operating income                                  7,075                              7,014                       5,047        691             (29 %)   28,433    26,234      3,594  (8 %)
    (non-GAAP) [2]




                        Net income to Baidu                               2,599                              7,632                       5,192        711              100 %   20,315    23,760      3,255   17 %


                        Net income to Baidu                               7,755                              5,886                       6,709        919             (13 %)   28,747    27,002      3,699  (6 %)
    (non-GAAP) [2]




                        Diluted earnings per                               6.77                              21.60                       14.26       1.95              111 %    55.08     65.91       9.03   20 %
    ADS


                        Diluted earnings per                              21.86                              16.60                       19.18       2.63             (12 %)    80.85     76.85      10.53  (5 %)
    ADS (non-GAAP) [2]




                        Adjusted EBITDA [2]                               9,057                              8,733                       6,954        953             (23 %)   35,823    33,078      4,532  (8 %)


                        Adjusted EBITDA                                    26 %                              26 %                       20 %      20 %                       27 %     25 %      25 %
    margin






                                                                                                                                                
          
       Baidu Core


                                                                            Q4                               Q3                          Q4                                   FY       FY


                    (In millions, unaudited)                               2023                               2024                        2024                         YOY      2023      2024             YOY


                                                                           RMB                               RMB                        RMB        US$                       RMB       RMB       US$


                        Total revenues                                   27,488                             26,524                      27,698      3,795                1 %  103,465   104,712     14,345    1 %




                        Operating income                                  4,668                              5,694                       3,638        498             (22 %)   18,825    19,478      2,668    3 %


                        Operating income                                  6,197                              6,652                       4,647        637             (25 %)   24,748    23,890      3,273  (3 %)
    (non-GAAP) [2]




                        Net income to Baidu                               2,440                              7,536                       5,283        724              117 %   19,401    23,431      3,210   21 %
    Core


                        Net income to Baidu                               7,500                              5,676                       6,741        924             (10 %)   27,418    26,335      3,608  (4 %)
    Core (non-GAAP) [2]




                        Adjusted EBITDA [2]                               8,118                              8,336                       6,516        893             (20 %)   31,863    30,587      4,190  (4 %)


                        Adjusted EBITDA                                    30 %                              31 %                       24 %      24 %                       31 %     29 %      29 %
    margin





            
              [1] Unless otherwise noted, RMB to USD was converted at an exchange rate of RMB 7.2993 as of December 31, 2024,
    as set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System. Translations are
    provided solely for the convenience of the reader.



            
              [2] Non-GAAP measures are defined in the Non-GAAP Financial Measures section (see also "Reconciliations of
    Non-GAAP Financial Measures to the Nearest Comparable GAAP Measures" for more details).

Operational Highlights

Corporate

    --  Baidu returned US$356 million to shareholders since Q4 2024, bringing
        the cumulative repurchase to over US$1 billion since 2024 and to US$1.7
        billion under the 2023 share repurchase program.
    --  Baidu earned a position in the global edition of the S&P Global
        Sustainability Yearbook for the first time, demonstrating its further
        advancement in ESG performance. The selection stems from a comprehensive
        evaluation of 7,690 companies globally as part of the S&P Global 2024
        Corporate Sustainability Assessment, underscoring Baidu's sustainability
        practices.
    --  Forbes China placed Baidu on its 2024 China ESG 50 list.

AI Cloud

    --  ERNIE handled approximately 1.65 billion API calls daily in December
        2024, with external API calls increasing by 178% quarter over quarter,
        highlighting particularly strong momentum.
    --  The MAU of Baidu Wenku's AI-enabled features reached 94 million in
        December 2024, with a 216% year over year and an 83% quarter over
        quarter increase.

Intelligent Driving

    --  Apollo Go, Baidu's autonomous ride-hailing service, provided over 1.1
        million rides in the fourth quarter of 2024, up 36% year over year.
    --  In January 2025, accumulated rides provided to the public by Apollo Go
        surpassed 9 million.
    --  In November 2024, Apollo Go was granted permits to conduct autonomous
        driving testing on public roads in Hong Kong, making Apollo Go the first
        and only of its kind to receive robotaxi testing authorization in the
        region. This marks Apollo Go's first entry into a right-hand drive,
        left-hand traffic market.
    --  Apollo Go has commenced 100% fully driverless operations across China
        since February 2025.

Mobile Ecosystem

    --  In December 2024, Baidu App's MAUs reached 679 million, up 2% year over
        year.
    --  Managed Page accounted for 48% of Baidu Core's online marketing revenue
        in the fourth quarter of 2024.

Fourth Quarter 2024 Financial Results

Total revenues were RMB34.1 billion ($4.68 billion), decreasing 2% year over year.

    --  Revenue from Baidu Core was RMB27.7 billion ($3.80 billion), increasing
        1% year over year; online marketing revenue was RMB17.9 billion ($2.46
        billion), decreasing 7% year over year, and non-online marketing revenue
        was RMB9.8 billion ($1.34 billion), up 18% year over year, mainly driven
        by AI Cloud business.
    --  Revenue from iQIYI was RMB6.6 billion ($906 million), decreasing 14%
        year over year.

Cost of revenues was RMB18.0 billion ($2.47 billion), increasing 3% year over year, primarily due to an increase in traffic acquisition costs, costs related to AI Cloud business and a one-time write-down of inventories, partially offset by a decrease in personnel-related expenses and content costs.

Selling, general and administrative expenses were RMB6.7 billion ($915 million), increasing 14% year over year, primarily due to an increase in expected credit losses, and channel spending and promotional marketing expenses, partially offset by a decrease in personnel-related expenses. RMB561 million of the increase in expected credit losses was pertaining to a one-time accrual.

Research and development expenses were RMB5.5 billion ($756 million), decreasing 12% year over year, primarily due to a decrease in personnel-related expenses, partially offset by an increase in server depreciation expenses and server custody fees which support Gen-AI research and development inputs.

Operating income was RMB3.9 billion ($537 million) in Q4, compared to RMB5.4 billion for the same period last year. Baidu Core operating income was RMB3.6 billion ($498 million), and Baidu Core operating margin was 13% in Q4, compared to RMB4.7 billion and 17% for the same period last year. The decrease was due to one-time losses of RMB1.0 billion including accrual of expected credit losses, write-down of inventories and others. Non-GAAP operating income was RMB5.0 billion ($691 million). Non-GAAP Baidu Core operating income was RMB4.6 billion ($637 million), and non-GAAP Baidu Core operating margin was 17%.

Total other income, net was RMB2.7 billion ($364 million), compared to total other loss, net of RMB2.5 billion for the same period last year, mainly due to an increase in net foreign exchange gain arising from exchange rate fluctuation between Renminbi and U.S. dollar, and a decrease in pickup of losses from an equity method investment, which modified certain terms of its preferred shares and resulted in significant loss pickup in 2023.

Income tax expense was RMB1.6 billion ($222 million), compared to income tax benefit of RMB96 million for the same period last year.

Net income attributable to Baidu was RMB5.2 billion ($711 million), and diluted earnings per ADS was RMB14.26 ($1.95). Net income attributable to Baidu Core was RMB5.3 billion ($724 million), and net margin for Baidu Core was 19%. Non-GAAP net income attributable to Baidu was RMB6.7 billion ($919 million). Non-GAAP diluted earnings per ADS was RMB19.18 ($2.63). Non-GAAP net income attributable to Baidu Core was RMB6.7 billion ($924 million), and non-GAAP net margin for Baidu Core was 24%.

Adjusted EBITDA was RMB7.0 billion ($953 million) and adjusted EBITDA margin was 20%. Adjusted EBITDA for Baidu Core was RMB6.5 billion ($893 million) and adjusted EBITDA margin for Baidu Core was 24%.

As of December 31, 2024, cash, cash equivalents, restricted cash and short-term investments were RMB139.1 billion ($19.06 billion), and cash, cash equivalents, restricted cash and short-term investments excluding iQIYI were RMB134.7 billion ($18.45 billion). Free cash flow was RMB23 million ($3 million), and free cash flow excluding iQIYI was negative RMB476 million (negative $65 million).

Fiscal Year 2024 Results

Total revenues were RMB133.1 billion ($18.24 billion), decreasing 1% year over year.

    --  Revenue from Baidu Core was RMB104.7 billion ($14.35 billion),
        increasing 1% year over year; online marketing revenue was RMB73.0
        billion ($10.00 billion), decreasing 3% year over year, and non-online
        marketing revenue was RMB31.7 billion ($4.35 billion), up 12% year over
        year, mainly driven by AI Cloud business.
    --  Revenue from iQIYI was RMB29.2 billion ($4.00 billion), decreasing 8%
        year over year.

Cost of revenues was RMB66.1 billion ($9.06 billion), increasing 2% year over year, primarily due to an increase in traffic acquisition costs, bandwidth costs and server custody fees, partially offset by a decrease in personnel-related expenses and content costs.

Selling, general and administrative expenses were RMB23.6 billion ($3.24 billion), which remained flat compared to the same period last year.

Research and development expenses were RMB22.1 billion ($3.03 billion), decreasing 9% year over year, primarily due to a decrease in personnel-related expenses.

Operating income was RMB21.3 billion ($2.91 billion). Baidu Core operating income was RMB19.5 billion ($2.67 billion), and Baidu Core operating margin was 19%. Non-GAAP operating income was RMB26.2 billion ($3.59 billion). Non-GAAP Baidu Core operating income was RMB23.9 billion ($3.27 billion), and non-GAAP Baidu Core operating margin was 23%.

Total other income, net was RMB7.4 billion ($1.01 billion), increasing 120% year over year, primarily due to a decrease in pickup of losses from an equity method investment, which modified certain terms of its preferred shares and resulted in significant loss pickup in 2023.

Income tax expense was RMB4.4 billion ($609 million), compared to RMB3.6 billion in the same period last year.

Net income attributable to Baidu was RMB23.8 billion ($3.26 billion), and diluted earnings per ADS was RMB65.91 ($9.03). Net income attributable to Baidu Core was RMB23.4 billion ($3.21 billion), and net margin for Baidu Core was 22%. Non-GAAP net income attributable to Baidu was RMB27.0 billion ($3.70 billion). Non-GAAP diluted earnings per ADS was RMB76.85 ($10.53). Non-GAAP net income attributable to Baidu Core was RMB26.3 billion ($3.61 billion), and non-GAAP net margin for Baidu Core was 25%.

Adjusted EBITDA was RMB33.1 billion ($4.53 billion) and adjusted EBITDA margin was 25%. Adjusted EBITDA for Baidu Core was RMB30.6 billion ($4.19 billion) and adjusted EBITDA margin for Baidu Core was 29%.

Free cash flow was RMB13.1 billion ($1.80 billion), and free cash flow excluding iQIYI was RMB11.1 billion ($1.52 billion).

Conference Call Information

Baidu's management will hold an earnings conference call at 7.30 AM on February 18, 2025, U.S. Eastern Time (8.30 PM on February 18, 2025, Beijing Time).

Please register in advance of the conference call using the link provided below. It will automatically direct you to the registration page of "Baidu Inc. Q4 2024 Earnings Conference Call". Please follow the steps to enter your registration details, then click "Register". Upon registering, you will then be provided with the dial-in number, the passcode, and your unique access PIN. This information will also be emailed to you as a calendar invite.

For pre-registration, please click:
https://s1.c-conf.com/diamondpass/10044727-f3pyuq.html

In the 10 minutes prior to the call start time, you may use the conference access information (including dial-in number(s), the passcode and unique access PIN) provided in the calendar invite that you have received following your pre-registration.

Additionally, a live and archived webcast of this conference call will be available at https://ir.baidu.com.

About Baidu

Founded in 2000, Baidu's mission is to make the complicated world simpler through technology. Baidu is a leading AI company with strong Internet foundation, trading on NASDAQ under "BIDU" and HKEX under "9888". One Baidu ADS represents eight Class A ordinary shares.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, Baidu's and other parties' strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in announcements made on the website of The Stock Exchange of Hong Kong Limited (the "Hong Kong Stock Exchange"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Baidu's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Baidu's growth strategies; its future business development, including development of new products and services; its ability to attract and retain users and customers; competition in the Chinese Internet search and newsfeed market; competition for online marketing customers; changes in the Company's revenues and certain cost or expense items as a percentage of its revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese-language Internet search and newsfeed market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers, and general economic conditions in China and elsewhere. Further information regarding these and other risks is included in the Company's annual report on Form 20-F and other documents filed with the Securities and Exchange Commission, and announcements on the website of the Hong Kong Stock Exchange. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

Non-GAAP Financial Measures

To supplement Baidu's consolidated financial results presented in accordance with GAAP, Baidu uses the following non-GAAP financial measures: non-GAAP operating income, non-GAAP operating margin, non-GAAP net income (loss) attributable to Baidu, non-GAAP net margin, non-GAAP diluted earnings per ADS, adjusted EBITDA, adjusted EBITDA margin and free cash flow. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain items that may not be indicative of its recurring core business operating results, such as operating performance excluding non-cash charges or non-operating in nature. The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to Baidu's historical performance and liquidity. The Company believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude certain items that have been and will continue to be for the foreseeable future a significant component in the Company's results of operations. These non-GAAP financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company's data.

Non-GAAP operating income represents operating income excluding share-based compensation expenses, and amortization and impairment of intangible assets resulting from business combinations.

Non-GAAP net income attributable to Baidu represents net income attributable to Baidu excluding share-based compensation expenses, amortization and impairment of intangible assets resulting from business combinations, disposal gain or loss, impairment of long-term investments, and fair value gain or loss of long-term investments, adjusted for related income tax effects. Baidu's share of equity method investments for these non-GAAP reconciling items, amortization and impairment of intangible assets not on the investees' books, accretion of their redeemable non-controlling interests, and the gain or loss associated with the issuance of shares by the investees at a price higher or lower than the carrying value per share, adjusted for related income tax effects, are also excluded.

Non-GAAP diluted earnings per ADS represents diluted earnings per ADS calculated by dividing non-GAAP net income attributable to Baidu, by the weighted average number of ordinary shares expressed in ADS. Adjusted EBITDA represents operating income excluding depreciation, amortization and impairment of intangible assets resulting from business combinations, and share-based compensation expenses.

For more information on non-GAAP financial measures, please see the tables captioned "Reconciliations of non-GAAP financial measures to the nearest comparable GAAP measure."



     
                Baidu, Inc.



     
                Condensed Consolidated Statements of  Income



     (In millions except for per share (or ADS) information, unaudited)


                                                                                                                                                                                                                               
              
                Three Months Ended                                 
              
        Twelve Months Ended


                                                                                                                                                                                             December 31,                                September 30,                    December 31,   December 31,    December 31,                        December 31,      December 31,


                                                                                                                                                                                                     2023                                          2024                             2024            2024             2023                                 2024               2024


                                                                                                                                                                                                  RMB                                         RMB                              RMB            US$             RMB                                 RMB               US$
                                                                                                                                                                                                                                                                                              (2)                                                                   (2)



     
                Revenues:



     Online marketing services                                                                                                                                                                    20,804                                        20,108                           19,340           2,650           81,203                               78,563             10,763



     Others                                                                                                                                                                                       14,147                                        13,449                           14,784           2,025           53,395                               54,562              7,475



     
                Total revenues                                                                                                                                                                  34,951                                        33,557                           34,124           4,675          134,598                              133,125             18,238





     
                Costs and expenses:



     Cost of revenues(1)                                                                                                                                                                          17,418                                        16,399                           18,014           2,467           65,031                               66,102              9,056



     Selling, general and administrative(1)                                                                                                                                                        5,854                                         5,867                            6,678             915           23,519                               23,620              3,236



     Research and development(1)                                                                                                                                                                   6,287                                         5,366                            5,515             756           24,192                               22,133              3,032



     
                Total costs and expenses                                                                                                                                                        29,559                                        27,632                           30,207           4,138          112,742                              111,855             15,324



     
                Operating income                                                                                                                                                                 5,392                                         5,925                            3,917             537           21,856                               21,270              2,914





     
                Other (loss) income:



     Interest income                                                                                                                                                                               2,064                                         1,877                            2,001             274            8,009                                7,962              1,091



     Interest expense                                                                                                                                                                              (774)                                        (673)                           (643)           (88)         (3,248)                             (2,824)             (387)



     Foreign exchange (loss) gain, net                                                                                                                                                             (449)                                      (1,096)                           1,678             230              595                                1,076                147



     Share of (losses) earnings from equity method investments                                                                                                                                   (2,970)                                           32                            (399)           (55)         (3,799)                               (691)              (95)



     Others, net                                                                                                                                                                                   (398)                                        2,535                               23               3            1,785                                1,829                251



     
                Total other (loss) income, net                                                                                                                                                 (2,527)                                        2,675                            2,660             364            3,342                                7,352              1,007





     
                Income before income taxes                                                                                                                                                       2,865                                         8,600                            6,577             901           25,198                               28,622              3,921



     Income tax (benefit) expense                                                                                                                                                                   (96)                                          814                            1,619             222            3,649                                4,447                609



     
                Net income                                                                                                                                                                       2,961                                         7,786                            4,958             679           21,549                               24,175              3,312



     Net income (loss) attributable to noncontrolling interests                                                                                                                                      362                                           154                            (234)           (32)           1,234                                  415                 57



     
                Net income attributable to Baidu                                                                                                                                                 2,599                                         7,632                            5,192             711           20,315                               23,760              3,255







     Earnings per ADS (1 ADS representing 8 Class A ordinary shares):



      -Basic                                                                                                                                                                                        6.85                                         21.93                            14.41            1.97            55.83                                66.40               9.10



      -Diluted                                                                                                                                                                                      6.77                                         21.60                            14.26            1.95            55.08                                65.91               9.03



     Earnings per share for Class A and Class B ordinary shares:



      -Basic                                                                                                                                                                                        0.86                                          2.74                             1.80            0.25             6.98                                 8.31               1.14



      -Diluted                                                                                                                                                                                      0.85                                          2.70                             1.78            0.24             6.89                                 8.24               1.13



     Weighted average number of Class A and Class B ordinary shares outstanding (in millions):



      -Basic                                                                                                                                                                                       2,812                                         2,785                            2,775           2,775            2,807                                2,790              2,790



      -Diluted                                                                                                                                                                                     2,830                                         2,789                            2,783           2,783            2,837                                2,798              2,798





     (1) Includes share-based compensation expenses as follows:



      Cost of revenues                                                                                                                                                                               159                                           104                              103              14              590                                  461                 63



      Selling, general and administrative                                                                                                                                                            411                                           328                              297              41            1,678                                1,427                195



      Research and development                                                                                                                                                                     1,068                                           612                              685              93            4,077                                2,896                397



      Total share-based compensation expenses                                                                                                                                                      1,638                                         1,044                            1,085             148            6,345                                4,784                655





     (2) All translations from RMB to U.S. dollars are made at a rate of RMB7.2993 to US$1.00, the exchange rate in effect as of December 31, 2024 as set forth in the H.10 statistical release of The Board of Governors of the Federal Reserve System.



     
                Baidu, Inc.



     
                Condensed Consolidated Balance Sheets



     (In millions, unaudited)




                                                                                      December 31, December 31,  December 31,


                                                                                              2023          2024           2024


                                                                                           RMB          RMB           US$



     
                ASSETS



     
                Current assets:



     Cash and cash equivalents                                                             25,231        24,832          3,402



     Restricted cash                                                                       11,503        11,697          1,602



     Short-term investments, net                                                          168,670       102,608         14,057



     Accounts receivable, net                                                              10,848        10,104          1,384



     Amounts due from related parties                                                       1,424           790            108



     Other current assets, net                                                             12,579        18,818          2,580



     
                Total current assets                                                    230,255       168,849         23,133





     
                Non-current assets:



     Fixed assets, net                                                                     27,960        30,102          4,124



     Licensed copyrights, net                                                               6,967         6,930            949



     Produced content, net                                                                 13,377        14,695          2,013



     Intangible assets, net                                                                   881           772            106



     Goodwill                                                                              22,586        22,586          3,094



     Long-term investments, net                                                            47,957        41,721          5,716



     Long-term time deposits and held-to-maturity investments                              24,666        98,535         13,499



     Amounts due from related parties                                                         195           137             19



     Deferred tax assets, net                                                               2,100         2,193            300



     Operating lease right-of-use assets                                                   10,851        10,898          1,493



     Prepayments and receivables related to the proposed acquisition of YY Live, net       13,198        13,547          1,856



     Other non-current assets                                                               5,766        16,815          2,304



     
                Total non-current assets                                                176,504       258,931         35,473





     
                Total assets                                                            406,759       427,780         58,606





     
                LIABILITIES, REDEEMABLE NONCONTROLLING INTERESTS AND EQUITY



     
                Current liabilities:



     Short-term loans                                                                      10,257        10,669          1,462



     Accounts payable and accrued liabilities                                              37,717        41,443          5,677



     Customer deposits and deferred revenue                                                14,627        14,624          2,003



     Deferred income                                                                          306           684             94



     Long-term loans, current portion                                                           2           168             23



     Convertible senior notes, current portion                                              2,802           242             33



     Notes payable, current portion                                                         6,029         8,026          1,100



     Amounts due to related parties                                                         1,603         1,794            246



     Operating lease liabilities                                                            3,108         3,303            453



     
                Total current liabilities                                                76,451        80,953         11,091





     
                Non-current liabilities:



     Deferred income                                                                          200           231             32



     Deferred revenue                                                                         481           585             80



     Amounts due to related parties                                                            77            56              8



     Long-term loans                                                                       14,223        15,596          2,137



     Notes payable                                                                         34,990        27,996          3,835



     Convertible senior notes                                                               8,144         8,351          1,144



     Deferred tax liabilities                                                               2,725         3,870            530



     Operating lease liabilities                                                            5,040         4,973            681



     Other non-current liabilities                                                          1,820         1,557            213



     
                Total non-current liabilities                                            67,700        63,215          8,660





     
                Total liabilities                                                       144,151       144,168         19,751





     
                Redeemable noncontrolling interests                                       9,465         9,870          1,352





     
                Equity



     Total Baidu shareholders' equity                                                     243,626       263,620         36,116



     Noncontrolling interests                                                               9,517        10,122          1,387



     
                Total equity                                                            253,143       273,742         37,503





     
                Total liabilities, redeemable noncontrolling interests, and equity      406,759       427,780         58,606



     
                Baidu, Inc.



     
                Selected Information



     (In millions, unaudited)




                                                                                                      Three months ended                                               Three months ended                                                               Three months ended                                                                    Three months ended
                                                                                              December 31, 2023 (RMB)                                         September 30, 2024 (RMB)                                                          December 31, 2024 (RMB)                                                               December 31, 2024 (US$)


                                                                                        Baidu      iQIYI              Elim &         Baidu,         Baidu                   iQIYI              Elim &            Baidu,            Baidu                            iQIYI               Elim &               Baidu,                Baidu                         iQIYI             Elim &               Baidu,
                                                                                   Core                          adj(2)        Inc.            Core                                       adj(2)            Inc.               Core                                                adj(2)               Inc.                  Core                                            adj(2)               Inc.



     
                Total revenues                                                      27,488       7,707                (244)         34,951         26,524                    7,246                (213)            33,557             27,698                             6,613                (187)               34,124                 3,795                           906               (26)                4,675



     
                  YOY                                                                                                                                                                                                              1 %                           (14 %)                                    (2 %)



     
                  QOQ                                                                                                                                                                                                              4 %                            (9 %)                                      2 %





     Costs and expenses:



       Cost of revenues (1)                                                           12,050       5,533                (165)         17,418         10,923                    5,650                (174)            16,399             13,180                             4,995                (161)               18,014                 1,806                           684               (23)                2,467



       Selling, general and administrative (1)                                         4,936         948                 (30)          5,854          4,990                      908                 (31)             5,867              5,816                               882                 (20)                6,678                   797                           121                (3)                  915



       Research and development (1)                                                    5,834         453                               6,287          4,917                      449                                  5,366              5,064                               451                                     5,515                   694                            62                                     756



     
                Total costs and expenses                                            22,820       6,934                (195)         29,559         20,830                    7,007                (205)            27,632             24,060                             6,328                (181)               30,207                 3,297                           867               (26)                4,138



     
                  YOY



     
                  Cost of revenues                                                                                                                                                                                                 9 %                           (10 %)                                      3 %



     
                  Selling, general and administrative                                                                                                                                                                             18 %                            (7 %)                                     14 %



     
                  Research and development                                                                                                                                                                                      (13 %)                            (0 %)                                   (12 %)



     
                  Costs and expenses                                                                                                                                                                                               5 %                            (9 %)                                      2 %





     
                Operating income (loss)                                              4,668         773                 (49)          5,392          5,694                      239                  (8)             5,925              3,638                               285                  (6)                3,917                   498                            39                                     537



     
                  YOY                                                                                                                                                                                                           (22 %)                           (63 %)                                   (27 %)



     
                  QOQ                                                                                                                                                                                                           (36 %)                             19 %                                   (34 %)



     
                Operating margin                                                      17 %       10 %                               15 %          21 %                     3 %                                  18 %              13 %                              4 %                                     11 %





       Add: total other (loss) income, net                                           (2,267)      (260)                            (2,527)         2,667                        8                                  2,675              3,125                             (465)                                    2,660                   428                          (64)                                    364



       Less: income tax (benefit) expense                                              (134)         38                                (96)           803                       11                                    814              1,612                                 7                                     1,619                   221                             1                                     222



       Less: net income (loss) attributable to NCI                                        95           9               258(3)             362             22                        7               125(3)                154              (132)                                2             (104)(3)                 (234)                 (19)                                        (13)(3)                  (32)



     
                Net income (loss) attributable to Baidu                              2,440         466                (307)          2,599          7,536                      229                (133)             7,632              5,283                             (189)                  98                 5,192                   724                          (26)                13                   711



     
                  YOY                                                                                                                                                                                                            117 %                                                                     100 %



     
                  QOQ                                                                                                                                                                                                           (30 %)                                                                    (32 %)



     
                Net margin                                                             9 %        6 %                                7 %          28 %                     3 %                                  23 %              19 %                            (3 %)                                     15 %





     
                Non-GAAP financial measures:



     
                Operating income (non-GAAP)                                          6,197         927                               7,075          6,652                      370                                  7,014              4,647                               406                                     5,047                   637                            54                                     691



     
                  YOY                                                                                                                                                                                                           (25 %)                           (56 %)                                   (29 %)



     
                  QOQ                                                                                                                                                                                                           (30 %)                             10 %                                   (28 %)



     
                Operating margin (non-GAAP)                                           23 %       12 %                               20 %          25 %                     5 %                                  21 %              17 %                              6 %                                     15 %





     
                Net income (loss) attributable to Baidu (non-GAAP)                   7,500         681                               7,755          5,676                      480                                  5,886              6,741                              (59)                                    6,709                   924                           (9)                                    919



     
                  YOY                                                                                                                                                                                                           (10 %)                                                                    (13 %)



     
                  QOQ                                                                                                                                                                                                             19 %                                                                      14 %



     
                Net margin (non-GAAP)                                                 27 %        9 %                               22 %          21 %                     7 %                                  18 %              24 %                            (1 %)                                     20 %





     
                Adjusted EBITDA                                                      8,118         988                               9,057          8,336                      405                                  8,733              6,516                               444                                     6,954                   893                            60                                     953



     
                  YOY                                                                                                                                                                                                           (20 %)                           (55 %)                                   (23 %)



     
                  QOQ                                                                                                                                                                                                           (22 %)                             10 %                                   (20 %)



     
                Adjusted EBITDA margin                                                30 %       13 %                               26 %          31 %                     6 %                                  26 %              24 %                              7 %                                     20 %





     (1) Includes share-based compensation as follows:



      Cost of revenues                                                                   125          34                                 159             73                       31                                    104                 74                                29                                       103                    10                             4                                      14



      Selling, general and administrative                                                340          71                                 411            268                       60                                    328                240                                57                                       297                    33                             8                                      41



      Research and development                                                         1,020          48                               1,068            574                       38                                    612                652                                33                                       685                    90                             3                                      93



      Total share-based compensation                                                   1,485         153                               1,638            915                      129                                  1,044                966                               119                                     1,085                   133                            15                                     148



     (2) Relates to intersegment eliminations and adjustments



     (3) Relates to the net income attributable to iQIYI noncontrolling interests



     
                Baidu, Inc.



     
                Selected Information



     (In millions except for per ADS information, unaudited)




                                                                                                     Twelve months ended                                              Twelve months ended                                                            Twelve months ended
                                                                                            
     December 31, 2023 (RMB)                                         December 31, 2024 (RMB)                                                         December 31, 2024 (US$)


                                                                                      Baidu       iQIYI               Elim &         Baidu,         Baidu                  iQIYI               Elim &            Baidu,            Baidu                           iQIYI              Elim &             Baidu,
                                                                                 Core                            adj(2)         Inc.           Core                                       adj(2)            Inc.              Core                                               adj(2)             Inc.



     
                Total revenues                                                   103,465       31,873                  (740)       134,598        104,712                   29,225                (812)           133,125            14,345                            4,004              (111)               18,238



     
                  YOY                                                                                                                              1 %                   (8 %)                                 (1 %)





     Costs and expenses:



       Cost of revenues (1)                                                         42,592       23,103                  (664)        65,031         44,830                   21,954                (682)            66,102             6,142                            3,008               (94)                9,056



       Selling, general and administrative (1)                                      19,623        4,014                  (118)        23,519         20,049                    3,682                (111)            23,620             2,747                              504               (15)                3,236



       Research and development (1)                                                 22,425        1,767                               24,192         20,355                    1,778                                 22,133             2,788                              244                                   3,032



     
                Total costs and expenses                                          84,640       28,884                  (782)       112,742         85,234                   27,414                (793)           111,855            11,677                            3,756              (109)               15,324



     
                  YOY



     
                  Cost of revenues                                                                                                                 5 %                   (5 %)                                   2 %



     
                  Selling, general and administrative                                                                                              2 %                   (8 %)                                   0 %



     
                  Research and development                                                                                                       (9 %)                     1 %                                 (9 %)



     
                  Cost and expenses                                                                                                                1 %                   (5 %)                                 (1 %)





     
                Operating income (loss)                                           18,825        2,989                     42         21,856         19,478                    1,811                 (19)            21,270             2,668                              248                (2)                2,914



     
                  YOY                                                                                                                              3 %                  (39 %)                                 (3 %)



     
                Operating margin                                                    18 %         9 %                                16 %          19 %                     6 %                                  16 %





       Add: total other income (loss), net                                           4,298        (956)                               3,342          8,311                    (959)                                 7,352             1,139                            (132)                                  1,007



       Less: income tax expense                                                      3,568           81                                3,649          4,386                       61                                  4,447               601                                8                                     609



       Less: net income (loss) attributable to NCI                                     154           27               1,053(3)          1,234           (28)                      27               416(3)                415               (4)                               4              57(3)                    57



     
                Net income (loss) attributable to Baidu                           19,401        1,925                (1,011)        20,315         23,431                      764                (435)            23,760             3,210                              104               (59)                3,255



     
                  YOY                                                                                                                             21 %                  (60 %)                                  17 %



     
                Net margin                                                          19 %         6 %                                15 %          22 %                     3 %                                  18 %





     
                Non-GAAP financial measures:



     
                Operating income (non-GAAP)                                       24,748        3,643                               28,433         23,890                    2,363                                 26,234             3,273                              323                                   3,594



     
                  YOY                                                                                                                            (3 %)                  (35 %)                                 (8 %)



     
                Operating margin (non-GAAP)                                         24 %        11 %                                21 %          23 %                     8 %                                  20 %





     
                Net income attributable to Baidu (non-GAAP)                       27,418        2,838                               28,747         26,335                    1,512                                 27,002             3,608                              206                                   3,699



     
                  YOY                                                                                                                            (4 %)                  (47 %)                                 (6 %)



     
                Net margin (non-GAAP)                                               26 %         9 %                                21 %          25 %                     5 %                                  20 %





     
                Adjusted EBITDA                                                   31,863        3,918                               35,823         30,587                    2,510                                 33,078             4,190                              344                                   4,532



     
                  YOY                                                                                                                            (4 %)                  (36 %)                                 (8 %)



     
                Adjusted EBITDA margin                                              31 %        12 %                                27 %          29 %                     9 %                                  25 %





     (1) Includes share-based compensation as follows:



      Cost of revenues                                                                 457          133                                  590            340                      121                                    461                47                               16                                      63



      Selling, general and administrative                                            1,363          315                                1,678          1,153                      274                                  1,427               158                               37                                     195



      Research and development                                                       3,888          189                                4,077          2,746                      150                                  2,896               376                               21                                     397



      Total share-based compensation                                                 5,708          637                                6,345          4,239                      545                                  4,784               581                               74                                     655



     (2) Relates to intersegment eliminations and adjustments



     (3) Relates to the net loss attributable to iQIYI noncontrolling interests



        
                Baidu, Inc.



        
                Condensed Consolidated Statements of Cash Flows



        (In millions,unaudited)




                                                                                                                 Three months ended                                     Three months ended                                              Three months ended                                                  Three months ended


                                                                                                              December 31, 2023 (RMB)                                   September 30, 2024                                           December 31, 2024 (RMB)                                                December 31, 2024
                                                                                                                                                                                   (RMB)                                                                                                                                   (US$)


                                                                                                        Baidu            iQIYI               Baidu,            Baidu                iQIYI            Baidu,              Baidu                          iQIYI              Baidu,               Baidu                           iQIYI              Baidu,
                                                                                                                                      Inc.            excl.                                   Inc.               excl.                                               Inc.                 excl.                                               Inc.
                                                                                                        excl.                                         iQIYI                                                      iQIYI                                                                    iQIYI
                                                                                               iQIYI



        
                Net cash provided by operating activities                                         9,985               633                10,618             4,036                   243              4,279               1,836                             520                2,356                  252                             71                    323



        Net cash used in investing activities                                                       (11,805)          (1,431)             (13,236)         (12,300)              (1,663)          (13,963)            (4,741)                          (896)             (5,637)               (649)                           (123)               (772)



        Net cash (used in) provided by financing activities                                          (7,586)             (22)              (7,608)          (2,787)              (2,612)           (5,399)            (1,784)                            114              (1,670)               (245)                              16                (229)



        Effect of exchange rate changes on cash, cash equivalents and restricted                       (364)             (31)                (395)            (721)                 (84)             (805)                582                              61                  643                   80                               8                    88
    cash



        
                Net decrease in cash, cash equivalents and restricted cash                      (9,770)            (851)             (10,621)         (11,772)              (4,116)          (15,888)            (4,107)                          (201)             (4,308)               (562)                            (28)               (590)



        Cash, cash equivalents and restricted cash



          At beginning of period                                                                      42,063             6,132                48,195            48,878                 7,907             56,785              37,106                           3,791               40,897                5,084                            519                  5,603



          At end of period                                                                            32,293             5,281                37,574            37,106                 3,791             40,897              32,999                           3,590               36,589                4,522                            491                  5,013





        
                Net cash provided by operating activities                                         9,985               633                10,618             4,036                   243              4,279               1,836                             520                2,356                  252                             71                    323



        Less: Capital expenditures                                                                   (3,641)             (19)              (3,660)          (1,637)                  (8)           (1,645)            (2,312)                           (21)             (2,333)               (317)                             (3)               (320)



        
                Free cash flow                                                                    6,344               614                 6,958             2,399                   235              2,634               (476)                            499                   23                 (65)                            68                      3





        Note: Baidu excl. iQIYI represents Baidu, Inc. minus iQIYI's consolidated cash flows.



              
                Baidu, Inc.



              
                Condensed Consolidated Statements of Cash Flows



              (In millions,unaudited)




                                                                                                                      Twelve months ended                                     Twelve months ended                                           Twelve months ended


                                                                                                                    December 31, 2023 (RMB)                                    December 31, 2024                                             December 31, 2024
                                                                                                                                                                                          (RMB)                                                         (US$)


                                                                                                              Baidu            iQIYI               Baidu,            Baidu                 iQIYI            Baidu,              Baidu                        iQIYI             Baidu,
                                                                                                     excl.                                  Inc.            excl.                                    Inc.               excl.                                            Inc.
                                                                                                     iQIYI                                                  iQIYI                                                       iQIYI



              
                Net cash provided by operating activities                                        33,263             3,352                36,615            19,126                  2,108             21,234               2,620                          289                2,909



              Net cash used in investing activities                                                       (48,657)          (1,740)             (50,397)          (6,110)               (2,445)           (8,555)              (837)                        (335)            (1,172)



              Net cash used in financing activities                                                        (9,876)          (4,286)             (14,162)         (12,391)               (1,368)          (13,759)            (1,698)                        (187)            (1,885)



              Effect of exchange rate changes on cash, cash equivalents and                                    189                93                   282                81                     14                 95                  11                            2                   13
    restricted cash



              
                Net (decrease) increase in cash, cash equivalents and restricted cash          (25,081)          (2,581)             (27,662)              706                (1,691)             (985)                 96                         (231)              (135)



              Cash, cash equivalents and restricted cash



                At beginning of period                                                                      57,374             7,862                65,236            32,293                  5,281             37,574               4,426                          722                5,148



                At end of period                                                                            32,293             5,281                37,574            32,999                  3,590             36,589               4,522                          491                5,013





              
                Net cash provided by operating activities                                        33,263             3,352                36,615            19,126                  2,108             21,234               2,620                          289                2,909



              Less: Capital expenditures                                                                  (11,154)             (36)             (11,190)          (8,055)                  (79)           (8,134)            (1,103)                         (11)            (1,114)



              
                Free cash flow                                                                   22,109             3,316                25,425            11,071                  2,029             13,100               1,517                          278                1,795





              Note: Baidu excl. iQIYI represents Baidu, Inc. minus iQIYI's consolidated cash flows.

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SOURCE Baidu, Inc.