Feb 1, 2019 SOURCE: PR NewsWire
American Honda Reports Sales Increases for Both Honda and Acura Brands Despite Winter Chill
TORRANCE, Calif., Feb. 1, 2019 /PRNewswire/ --
American Honda
Honda
Acura
Total Cars Trucks Total Cars Trucks Total Cars Trucks
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106,139 47,401 58,738 96,375 45,224 51,598 9,764 2,624 7,140
+1.5% -1.7% +4.3% +0.8% -1% +2.4% +9.6% -11.7% +20.4%
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"Our Honda and Acura dealers delivered a strong January and have put us on course for a fast start in 2019, despite extreme weather conditions throughout much of the country during the last week of the month," said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. "While solid sales of our light-truck offerings continue, our balanced results across other segments of our business further showcase real consumer demand beyond trucks and SUVs."
Honda BRAND REPORT
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Sales Highlights Model Notes
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Continuing sales momentum from late Production of the new Insight in
2018 led the Honda brand to a new Indiana and Accord Hybrid in Ohio
January truck sales record-a helped the Honda brand to all-
strong start for 2019 despite time record production and sales
severe winter weather that of electrified vehicles in 2018.
suppressed car shopping in the
last week of January. CR-V was
the biggest gainer, and Accord had
a strong month as well.
Fresh from an all-time sales
record month in December, CR-V dominant performance, as America's
gained a robust 19.8% on sales of best retail-selling sedan in 2018
29,152. begins its quest to lead the
Accord finished January up compact segment in retail sales
6.3% continuing momentum that saw for a 10th straight year.
it lead the mid-size segment in
retail sales over the entire
second half of 2018.
Civic topped 21,000
units in sales to continue its
Civic finished 2018 as America's
top retail-selling car and is
the best-selling vehicle in the
U.S. millennial, multicultural
and first-time new vehicle
buyers.
Acura BRAND REPORT
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Sales Highlights Model Notes
---
Acura brand sales withstood Acura was the only top-5
the polar vortex in late luxury brand with positive
January to post a 9.6% gain retail gains in 2018 and
for the month, with RDX carries this momentum into
leading the brand with a 41% 2019 thanks to a strong
increase. month from RDX and ILX.
RDX continued its record sales
march unabated, setting a new ILX sales were up
January benchmark with 4,172 22.7%, just ahead of the
vehicles sold for a gain of start of the marketing
40.9%. It was the 8th campaign for Acura's
straight record sales month redesigned gateway model,
for RDX. refreshed for 2019.
Acura light trucks just
missed an all-time January
record on sales of more than
7,100 units.
The Acura brand was born in
the U.S. and with 5 out of
Acura's 6 models built in
Ohio, about 99% of all Acura
sales are made in America.
American Honda Vehicle Sales for January 2019
Month-to-Date
Year-to-Date
January 2019 January 2018 DSR** % MoM % Change January January 2018 DSR** % Change YoY %
Change 2019 Change
American Honda Total 106,139 104,542 1.5% 1.5% 106,139 104,542 1.5% 1.5%
Total Car Sales 47,401 48,203 -1.7% -1.7% 47,401 48,203 -1.7% -1.7%
Total Truck Sales 58,738 56,339 4.3% 4.3% 58,738 56,339 4.3% 4.3%
Honda
Total Car Sales 44,777 45,224 -1.0% -1.0% 44,777 45,224 -1.0% -1.0%
Honda
Total Truck Sales 51,598 50,410 2.4% 2.4% 51,598 50,410 2.4% 2.4%
Acura
Total Car Sales 2,624 2,979 -11.9% -11.9% 2,624 2,979 -11.9% -11.9%
Acura
Total Truck Sales 7,140 5,929 20.4% 20.4% 7,140 5,929 20.4% 20.4%
* Total Domestic Car Sales 37,509 42,467 -11.7% -11.7% 37,509 42,467 -11.7% -11.7%
Honda Division 35,004 39,622 -11.7% -11.7% 35,004 39,622 -11.7% -11.7%
Acura Division 2,505 2,845 -12.0% -12.0% 2,505 2,845 -12.0% -12.0%
* Total Domestic Truck
Sales 56,486 56,339 0.3% 0.3% 56,486 56,339 0.3% 0.3%
Honda Division 49,346 50,410 -2.1% -2.1% 49,346 50,410 -2.1% -2.1%
Acura Division 7,140 5,929 20.4% 20.4% 7,140 5,929 20.4% 20.4%
Total Import Car Sales 9,892 5,736 72.5% 72.5% 9,892 5,736 72.5% 72.5%
Honda Division 9,773 5,602 74.5% 74.5% 9,773 5,602 74.5% 74.5%
Acura Division 119 134 -11.2% -11.2% 119 134 -11.2% -11.2%
Total Import Truck Sales 2,252 0 0.0% 0.0% 2,252 0 0.0% 0.0%
Honda Division 2,252 0 0.0% 0.0% 2,252 0 0.0% 0.0%
Acura Division 0 0 0.0% 0.0% 0 0 0.0% 0.0%
MODEL BREAKOUT BY DIVISION
Honda Division Total 96,375 95,634 0.8% 0.8% 96,375 95,634 0.8% 0.8%
ACCORD 18,786 17,677 6.3% 6.3% 18,786 17,677 6.3% 6.3%
CIVIC 21,553 23,749 -9.2% -9.2% 21,553 23,749 -9.2% -9.2%
CLARITY 1,271 853 49.0% 49.0% 1,271 853 49.0% 49.0%
CR-Z 0 8 -100.0% -100.0% 0 8 -100.0% -100.0%
FIT 1,405 2,937 -52.2% -52.2% 1,405 2,937 -52.2% -52.2%
INSIGHT 1,762 0 0.0% 0.0% 1,762 0 0.0% 0.0%
CR-V 29,152 24,326 19.8% 19.8% 29,152 24,326 19.8% 19.8%
HR-V 5,974 6,259 -4.6% -4.6% 5,974 6,259 -4.6% -4.6%
ODYSSEY 5,828 6,100 -4.5% -4.5% 5,828 6,100 -4.5% -4.5%
PASSPORT 126 0 0.0% 0.0% 126 0 0.0% 0.0%
PILOT 8,556 11,619 -26.4% -26.4% 8,556 11,619 -26.4% -26.4%
RIDGELINE 1,962 2,106 -6.8% -6.8% 1,962 2,106 -6.8% -6.8%
Acura Division Total 9,764 8,908 9.6% 9.6% 9,764 8,908 9.6% 9.6%
ILX 805 656 22.7% 22.7% 805 656 22.7% 22.7%
NSX 31 34 -8.8% -8.8% 31 34 -8.8% -8.8%
RLX /RL 119 134 -11.2% -11.2% 119 134 -11.2% -11.2%
TLX 1,669 2,155 -22.6% -22.6% 1,669 2,155 -22.6% -22.6%
MDX 2,968 2,968 0.0% 0.0% 2,968 2,968 0.0% 0.0%
RDX 4,172 2,961 40.9% 40.9% 4,172 2,961 40.9% 40.9%
Selling Days 25 25 25 25
**** Electrified Vehicles 4,612 1,535 200.5% 200.5% 4,612 1,535 200.5% 200.5%
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate
**** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV)
from the Honda and Acura brands.
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SOURCE American Honda Motor Co., Inc.
