American Honda Posts March Sales Increase as Balanced Sales of Cars and Trucks Propel Honda and Acura

American Honda Posts March Sales Increase as Balanced Sales of Cars and Trucks Propel Honda and Acura

- Honda brand sets new March record for total sales, rising 2.6%

- AHM trucks set new March sales record with an increase of 7%

- Honda brand truck sales jump 7% for best March sales

- Acura TLX leaps 43% for best ever March sales; RDX gains 17%

TORRANCE, Calif., April 3, 2018 /PRNewswire/ --

             American Honda                                    Honda                                           Acura

      Total       Cars             Trucks        Total          Cars          Trucks         Total              Cars              Trucks
      -----       ----             ------        -----          ----          ------         -----              ----              ------

     142,392                67,633        74,759       128,855         62,513         66,342            13,537              5,120              8,417

      +3.8%                  +0.4           +7%        +2.6%         -1.6%           +7%           +15.7%            +35.2%              +6.4%
      ----                    ----           ---          ----           ----            ---             -----              -----               ----

"Honda's deep truck lineup helped the brand to a new March record, while Honda cars continue to pull their weight despite current market forces," said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales.

"The Acura brand delivered another strong sales performance in March with TLX and RDX leading the charge with double-digit, year-over-year sales increases. While headwinds remain relative to midsize luxury sedan sales, TLX is continuing to pick up market share and outselling notable competitors."

    Honda                                              BRAND REPORT
    -----                                              ------------

    Sales Highlights              Model Notes
    ----------------              -----------

    Honda found fresh momentum                                      Passenger car leadership!
     with a new total vehicle                                       Accord: 2018 North American
     sales record in March as                                       Car of the Year; Civic: #1
     Accord continued to gain                                       retail car in America; Fit:
     ground, Civic set a new                                        retail #1 in segment.
     record, and light trucks set
     several new benchmarks.

     Honda brand sales set a new
      March record, gaining 2.6%  had its best-ever March,
      on sales of 128,855 
    Accord   rising 1.3% on sales of
      sales topped 24,000 for the   7,753 vehicles. 
    Civic
      month, moving up vs. last     gained 3.4% on sales of
      month while competing in a    32,584 units.
      declining segment dominated
      by heavy incentives. 
    Pilot
      jumped 42.4% on sales of
      14,158; Odyssey rose 27.8%
      on sales of 9,873. 
    HR-V

                                  2018 Civic Si


                                           America's Best SUV brand
                                              gaining strength from
                                        increased supply of Pilot -
                                                   up more than 50%



    2018 Pilot





     Acura                            BRAND REPORT
     -----                            ------------

     Sales Highlights  Model Notes
     ----------------  -----------

     Acura brand                                      TLX off to a great start in
      sales gained                                     2018, outselling Audi A4 and
      sharply in                                       others. Arrival this week of
      March, rising                                    2.4L A-Spec model adds to
      15.7% as sedans                                  momentum.
      enjoyed major
      gains, fueled
      primarily by
      record TLX
      sales and a
      strong month
      for RDX.

     Total Acura car
       sales were up
       35.2% in March,
       while trucks
       gained 6.4% for
       the month. 
    TLX
       starred for
       Acura, posting
       record March
       sales of 4,014,
       up 42.6% vs.
       March 2017. The
       sporty V6 A-
       Spec model has
       sparked new
       interest in
       TLX, as a new
       4-cyl. A-Spec
       model enters
       the market
       today. 
    RDX
       sales also were
       robust in
       March, up 16.7%
       on sales of
       4,398 units as
       the brand looks
       ahead to an
       all-new 2019
       RDX this
       summer.

                       2018 TLX

                       Already two of the top three
                        luxury SUVs to younger
                        buyers, the 2019 RDX and 2019
                        MDX will soon receive
                        youthful A-Spec sport
                        appearance variants.



     2019 RDX

                 American Honda Vehicle Sales for March 2018

                                                            Month-to-Date                            Year-to-Date
                                                            -------------                            ------------

                            March                                 March                     DSR** %   MoM %     March        March        DSR** %       YoY %
                                       2018                                            2017  Change   Change           2018          2017      Change       Change

                 American Honda Total                                              142,392   137,227      0.1%         3.8%      362,491       365,293         -3.3%      -0.8%
                 --------------------                                              -------   -------       ---           ---       -------       -------          ----        ----

                 Total Car Sales                                                    67,633    67,342     -3.2%         0.4%      170,348       173,606         -4.4%      -1.9%

                 Total Truck Sales                                                  74,759    69,885      3.2%         7.0%      192,143       191,687         -2.4%       0.2%

                                      Honda   Total Car Sales                                62,513    63,556         -5.2%        -1.6%      158,383       163,800       -5.8%       -3.3%

                                      Honda   Total Truck Sales                              66,342    61,975          3.2%         7.0%      170,694       169,731       -2.0%        0.6%

                                      Acura   Total Car Sales                                 5,120     3,786         30.4%        35.2%       11,965         9,806       18.8%       22.0%

                                      Acura   Total Truck Sales                               8,417     7,910          2.6%         6.4%       21,449        21,956       -4.8%       -2.3%

                 Total Domestic Car Sales                                           58,735    54,063      4.8%         8.6%      148,890       139,999          3.6%       6.4%

                                              Honda Division                                 53,793    50,387          2.9%         6.8%      137,388       130,486        2.6%        5.3%

                                              Acura Division                                  4,942     3,676         29.6%        34.4%       11,502         9,513       17.8%       20.9%

                 Total Domestic Truck Sales                                         74,759    69,885      3.2%         7.0%      192,143       191,687         -2.4%       0.2%

                                              Honda Division                                 66,342    61,975          3.2%         7.0%      170,694       169,731       -2.0%        0.6%

                                              Acura Division                                  8,417     7,910          2.6%         6.4%       21,449        21,956       -4.8%       -2.3%

                 Total Import Car Sales                                              8,898    13,279    -35.4%       -33.0%       21,458        33,607        -37.8%     -36.2%

                                              Honda Division                                  8,720    13,169        -36.1%       -33.8%       20,995        33,314      -38.6%      -37.0%

                                              Acura Division                                    178       110         56.0%        61.8%          463           293       53.9%       58.0%

                 Total Import Truck Sales                                                0         0      0.0%         0.0%            0             0          0.0%       0.0%

                                              Honda Division                                      0         0          0.0%         0.0%            0             0        0.0%        0.0%

                                              Acura Division                                      0         0          0.0%         0.0%            0             0        0.0%        0.0%

     MODEL BREAKOUT BY DIVISION

                 Honda Division Total                                              128,855   125,531     -1.0%         2.6%      329,077       333,531         -3.9%      -1.3%
                 --------------------                                              -------   -------      ----           ---       -------       -------          ----        ----

                                              * ACCORD                                       24,171    26,824        -13.1%        -9.9%       61,601        69,815      -14.1%      -11.8%

                                              * CIVIC                                        32,584    31,520         -0.3%         3.4%       82,149        81,654       -2.0%        0.6%

                                                CLARITY                                       1,230        23      5,056.8%     5,247.8%        3,317            92    3,411.8%    3,505.4%

                                                CR-Z                                              8       129        -94.0%       -93.8%           25           336      -92.8%      -92.6%

                                              * FIT                                           4,520     5,060        -13.9%       -10.7%       11,291        11,902       -7.6%       -5.1%

                                                INSIGHT                                           0         0          0.0%         0.0%            0             1     -100.0%     -100.0%


                                                CROSSTOUR                                         0         0          0.0%         0.0%            0             3     -100.0%     -100.0%

                                              * CR-V                                         31,868    32,872         -6.5%        -3.1%       82,046        94,057      -15.0%      -12.8%

                                                HR-V                                          7,753     7,653         -2.3%         1.3%       20,803        19,696        2.9%        5.6%

                                                ODYSSEY                                       9,873     7,727         23.2%        27.8%       23,007        21,027        6.6%        9.4%

                                                PILOT                                        14,158     9,945         37.3%        42.4%       37,833        25,224       46.1%       50.0%

                                                RIDGELINE                                     2,690     3,778        -31.3%       -28.8%        7,005         9,724      -29.8%      -28.0%


                 Acura Division Total                                               13,537    11,696     11.6%        15.7%       33,414        31,762          2.5%       5.2%
                 --------------------                                               ------    ------      ----          ----        ------        ------           ---         ---

                                                ILX                                             912       824          6.7%        10.7%        2,472         2,256        6.7%        9.6%

                                                NSX                                              16        37        -58.3%       -56.8%           67           133      -50.9%      -49.6%

                                                RLX / RL                                        178       110         56.0%        61.8%          463           293       53.9%       58.0%

                                                TLX                                           4,014     2,815         37.5%        42.6%        8,963         7,124       22.5%       25.8%


                                                MDX                                           4,019     4,141         -6.4%        -2.9%       10,324        10,956       -8.2%       -5.8%

                                                RDX                                           4,398     3,769         12.5%        16.7%       11,125        11,000       -1.5%        1.1%


                 Selling Days                                                           28        27                                  77            75



                 *    Honda and Acura vehicles are made of domestic & global sourced parts

                 **   Daily Selling Rate

CONTACT: James Jenkins (Honda) (310) 783-3163; or Matt Sloustcher (Acura) (310) 357-5711

View original content with multimedia:http://www.prnewswire.com/news-releases/american-honda-posts-march-sales-increase-as-balanced-sales-of-cars-and-trucks-propel-honda-and-acura-300623541.html

SOURCE American Honda Motor Co., Inc.