American Honda Posts March Sales Increase as Balanced Sales of Cars and Trucks Propel Honda and Acura
American Honda Posts March Sales Increase as Balanced Sales of Cars and Trucks Propel Honda and Acura
- Honda brand sets new March record for total sales, rising 2.6%
- AHM trucks set new March sales record with an increase of 7%
- Honda brand truck sales jump 7% for best March sales
- Acura TLX leaps 43% for best ever March sales; RDX gains 17%
TORRANCE, Calif., April 3, 2018 /PRNewswire/ --
American Honda Honda Acura Total Cars Trucks Total Cars Trucks Total Cars Trucks ----- ---- ------ ----- ---- ------ ----- ---- ------ 142,392 67,633 74,759 128,855 62,513 66,342 13,537 5,120 8,417 +3.8% +0.4 +7% +2.6% -1.6% +7% +15.7% +35.2% +6.4% ---- ---- --- ---- ---- --- ----- ----- ----
"Honda's deep truck lineup helped the brand to a new March record, while Honda cars continue to pull their weight despite current market forces," said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales.
"The Acura brand delivered another strong sales performance in March with TLX and RDX leading the charge with double-digit, year-over-year sales increases. While headwinds remain relative to midsize luxury sedan sales, TLX is continuing to pick up market share and outselling notable competitors."
Honda BRAND REPORT ----- ------------ Sales Highlights Model Notes ---------------- ----------- Honda found fresh momentum Passenger car leadership! with a new total vehicle Accord: 2018 North American sales record in March as Car of the Year; Civic: #1 Accord continued to gain retail car in America; Fit: ground, Civic set a new retail #1 in segment. record, and light trucks set several new benchmarks. Honda brand sales set a new March record, gaining 2.6% had its best-ever March, on sales of 128,855 Accord rising 1.3% on sales of sales topped 24,000 for the 7,753 vehicles. Civic month, moving up vs. last gained 3.4% on sales of month while competing in a 32,584 units. declining segment dominated by heavy incentives. Pilot jumped 42.4% on sales of 14,158; Odyssey rose 27.8% on sales of 9,873. HR-V 2018 Civic Si America's Best SUV brand gaining strength from increased supply of Pilot - up more than 50% 2018 Pilot
Acura BRAND REPORT ----- ------------ Sales Highlights Model Notes ---------------- ----------- Acura brand TLX off to a great start in sales gained 2018, outselling Audi A4 and sharply in others. Arrival this week of March, rising 2.4L A-Spec model adds to 15.7% as sedans momentum. enjoyed major gains, fueled primarily by record TLX sales and a strong month for RDX. Total Acura car sales were up 35.2% in March, while trucks gained 6.4% for the month. TLX starred for Acura, posting record March sales of 4,014, up 42.6% vs. March 2017. The sporty V6 A- Spec model has sparked new interest in TLX, as a new 4-cyl. A-Spec model enters the market today. RDX sales also were robust in March, up 16.7% on sales of 4,398 units as the brand looks ahead to an all-new 2019 RDX this summer. 2018 TLX Already two of the top three luxury SUVs to younger buyers, the 2019 RDX and 2019 MDX will soon receive youthful A-Spec sport appearance variants. 2019 RDX
American Honda Vehicle Sales for March 2018 Month-to-Date Year-to-Date ------------- ------------ March March DSR** % MoM % March March DSR** % YoY % 2018 2017 Change Change 2018 2017 Change Change American Honda Total 142,392 137,227 0.1% 3.8% 362,491 365,293 -3.3% -0.8% -------------------- ------- ------- --- --- ------- ------- ---- ---- Total Car Sales 67,633 67,342 -3.2% 0.4% 170,348 173,606 -4.4% -1.9% Total Truck Sales 74,759 69,885 3.2% 7.0% 192,143 191,687 -2.4% 0.2% Honda Total Car Sales 62,513 63,556 -5.2% -1.6% 158,383 163,800 -5.8% -3.3% Honda Total Truck Sales 66,342 61,975 3.2% 7.0% 170,694 169,731 -2.0% 0.6% Acura Total Car Sales 5,120 3,786 30.4% 35.2% 11,965 9,806 18.8% 22.0% Acura Total Truck Sales 8,417 7,910 2.6% 6.4% 21,449 21,956 -4.8% -2.3% Total Domestic Car Sales 58,735 54,063 4.8% 8.6% 148,890 139,999 3.6% 6.4% Honda Division 53,793 50,387 2.9% 6.8% 137,388 130,486 2.6% 5.3% Acura Division 4,942 3,676 29.6% 34.4% 11,502 9,513 17.8% 20.9% Total Domestic Truck Sales 74,759 69,885 3.2% 7.0% 192,143 191,687 -2.4% 0.2% Honda Division 66,342 61,975 3.2% 7.0% 170,694 169,731 -2.0% 0.6% Acura Division 8,417 7,910 2.6% 6.4% 21,449 21,956 -4.8% -2.3% Total Import Car Sales 8,898 13,279 -35.4% -33.0% 21,458 33,607 -37.8% -36.2% Honda Division 8,720 13,169 -36.1% -33.8% 20,995 33,314 -38.6% -37.0% Acura Division 178 110 56.0% 61.8% 463 293 53.9% 58.0% Total Import Truck Sales 0 0 0.0% 0.0% 0 0 0.0% 0.0% Honda Division 0 0 0.0% 0.0% 0 0 0.0% 0.0% Acura Division 0 0 0.0% 0.0% 0 0 0.0% 0.0% MODEL BREAKOUT BY DIVISION Honda Division Total 128,855 125,531 -1.0% 2.6% 329,077 333,531 -3.9% -1.3% -------------------- ------- ------- ---- --- ------- ------- ---- ---- * ACCORD 24,171 26,824 -13.1% -9.9% 61,601 69,815 -14.1% -11.8% * CIVIC 32,584 31,520 -0.3% 3.4% 82,149 81,654 -2.0% 0.6% CLARITY 1,230 23 5,056.8% 5,247.8% 3,317 92 3,411.8% 3,505.4% CR-Z 8 129 -94.0% -93.8% 25 336 -92.8% -92.6% * FIT 4,520 5,060 -13.9% -10.7% 11,291 11,902 -7.6% -5.1% INSIGHT 0 0 0.0% 0.0% 0 1 -100.0% -100.0% CROSSTOUR 0 0 0.0% 0.0% 0 3 -100.0% -100.0% * CR-V 31,868 32,872 -6.5% -3.1% 82,046 94,057 -15.0% -12.8% HR-V 7,753 7,653 -2.3% 1.3% 20,803 19,696 2.9% 5.6% ODYSSEY 9,873 7,727 23.2% 27.8% 23,007 21,027 6.6% 9.4% PILOT 14,158 9,945 37.3% 42.4% 37,833 25,224 46.1% 50.0% RIDGELINE 2,690 3,778 -31.3% -28.8% 7,005 9,724 -29.8% -28.0% Acura Division Total 13,537 11,696 11.6% 15.7% 33,414 31,762 2.5% 5.2% -------------------- ------ ------ ---- ---- ------ ------ --- --- ILX 912 824 6.7% 10.7% 2,472 2,256 6.7% 9.6% NSX 16 37 -58.3% -56.8% 67 133 -50.9% -49.6% RLX / RL 178 110 56.0% 61.8% 463 293 53.9% 58.0% TLX 4,014 2,815 37.5% 42.6% 8,963 7,124 22.5% 25.8% MDX 4,019 4,141 -6.4% -2.9% 10,324 10,956 -8.2% -5.8% RDX 4,398 3,769 12.5% 16.7% 11,125 11,000 -1.5% 1.1% Selling Days 28 27 77 75 * Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate
CONTACT: James Jenkins (Honda) (310) 783-3163; or Matt Sloustcher (Acura) (310) 357-5711
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SOURCE American Honda Motor Co., Inc.