HubSpot Reports Q3 2018 Results

CAMBRIDGE, Mass., Nov. 7, 2018 /PRNewswire/ -- HubSpot, Inc. (NYSE: HUBS), a leading growth platform, today announced financial results for the third quarter ended September 30, 2018.

Financial Highlights:

Revenue

    --  Total revenue was $131.8 million, up 35% compared to the third quarter
        of 2017.
    --  Subscription revenue was $125.5 million, up 35% compared to the third
        quarter of 2017.
    --  Professional services and other revenue was $6.3 million, up 39%
        compared to the third quarter of 2017.

Operating Income (Loss)

    --  GAAP operating margin was (11.4%) for the quarter, compared to (12.4%)
        in the third quarter of 2017.
    --  Non-GAAP operating margin was 4.4% for the quarter, an improvement of
        approximately 3.9 percentage points from 0.5% in the third quarter of
        2017.
    --  GAAP operating loss was ($15.1) million for the quarter, compared to
        ($12.1) million in the third quarter of 2017.
    --  Non-GAAP operating income was $5.9 million for the quarter, compared to
        $0.5 million in the third quarter of 2017.

Net Income (Loss)

    --  GAAP net loss was ($18.7) million, or ($0.48) per basic and diluted
        share for the quarter, compared to ($10.6) million, or ($0.29) per basic
        and diluted share, in the third quarter of 2017.
    --  Non-GAAP net income was $7.4 million, or $0.19 per basic and $0.17 per
        diluted share for the quarter, compared to $1.3 million, or $0.03 per
        basic and diluted share, in the third quarter of 2017.
    --  Third quarter weighted average basic and diluted shares outstanding for
        GAAP net loss per share was 38.8 million, compared to 37.0 million basic
        and diluted shares in the third quarter of 2017.
    --  Third quarter weighted average basic and diluted shares outstanding for
        non-GAAP net income per share was 38.8 million and 43.1 million
        respectively, compared to 37.0 million and 39.4 million, respectively,
        in the third quarter of 2017.

Balance Sheet and Cash Flow

    --  The company's cash, cash equivalents and investments balance was $574.5
        million as of September 30, 2018.
    --  During the third quarter, the company generated $3.2 million of free
        cash flow compared to $1.8 million during the third quarter of 2017.

Additional Recent Business Highlights

    --  Grew total customers to 52,505 at September 30, 2018, up 40% from
        September 30, 2017.
    --  Total average subscription revenue per customer was $9,959 during the
        third quarter of 2018 down 4% compared to the third quarter of 2017.

"HubSpot delivered another strong quarter with total revenue growth of 35% and a 4-point improvement in non-GAAP operating margins versus last year" said Brian Halligan, co-founder and CEO. " We've invested heavily in our platform to capitalize on the massive opportunity in the mid-market. I'm excited about the strength we're seeing across the business and we're well positioned to continue to grow with our customers for years to come."

Business Outlook
Based on information available as of November 7, 2018, HubSpot is issuing guidance for the fourth quarter of 2018 and raising guidance for full year 2018 as indicated below.

Fourth Quarter 2018:

    --  Total revenue is expected to be in the range of $136.5 million to $137.5
        million.
    --  Non-GAAP operating income is expected to be in the range of $11.5
        million to $12.5 million.
    --  Non-GAAP net income per common share is expected to be in the range of
        $0.29 to $0.31. This assumes approximately 43.2 million weighted average
        diluted shares outstanding.

Full Year 2018:

    --  Total revenue is expected to be in the range of $505.5 million to $506.5
        million, up from our previously guided range of $496.8 million to $498.8
        million.
    --  Non-GAAP operating income is expected to in be in the range of $29.5
        million to $30.5 million, up from our previously guided range of $24.3
        million to $26.3 million.
    --  Non-GAAP net income per common share is expected to be in the range of
        $0.80 to $0.82, up from our previously guided range of $0.63 to $0.67.
        This assumes approximately 42.3 million weighted average diluted shares
        outstanding.

Use of Non-GAAP Financial Measures
In our earnings press releases, conference calls, slide presentations, and webcasts, we may use or discuss non-GAAP financial measures, as defined by Regulation G. The GAAP financial measure most directly comparable to each non-GAAP financial measure used or discussed, and a reconciliation of the differences between each non-GAAP financial measure and the comparable GAAP financial measure, are included in this press release after the consolidated financial statements. Our earnings press releases containing such non-GAAP reconciliations can be found in the Investors section of our website at www.hubspot.com.

Conference Call Information
HubSpot will host a conference call on Wednesday, November 7, 2018 at 4:30 p.m. Eastern Time (ET) to discuss the company's third quarter financial results and its business outlook. To access this call, dial (866) 393-4306 (domestic) or (734) 385-2616 (international). The conference ID is 7858547. Additionally, a live webcast of the conference call will be available in the "Investors" section of HubSpot's website at www.hubspot.com.

Following the conference call, a replay will be available at (855) 859-2056 (domestic) or (404) 537-3406 (international). The replay pass code is 7858547. An archived webcast of this conference call will also be available in the "Investors" section of HubSpot's website at www.hubspot.com.

The company has used, and intends to continue to use, the investor relations portion of its website as a means of disclosing material non-public information and for complying with disclosure obligations under Regulation FD.

About HubSpot
HubSpot is a leading growth platform. Over 52,500 total customers in over 100 countries use HubSpot's award-winning software, services, and support to transform the way they attract, engage, and delight customers. Learn more at www.hubspot.com.

Cautionary Language Concerning Forward-Looking Statements
This press release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding management's expectations of future financial and operational performance and operational expenditures, expected growth, and business outlook, including our financial guidance for the fourth fiscal quarter and full year 2018; statements regarding the opportunity in the mid-market; and statements regarding our positioning for future growth. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" or words of similar meaning. These forward-looking statements reflect our current views about our plans, intentions, expectations, strategies and prospects, which are based on the information currently available to us and on assumptions we have made. Although we believe that our plans, intentions, expectations, strategies and prospects as reflected in or suggested by those forward-looking statements are reasonable, we can give no assurance that the plans, intentions, expectations or strategies will be attained or achieved. Furthermore, actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control including, without limitation, our history of losses, our ability to retain existing customers and add new customers, the continued growth of the market for an inbound platform; our ability to differentiate our platform from competing products and technologies; our ability to manage our growth effectively to maintain our high level of service; our ability to maintain and expand relationships with our marketing agency partners; our ability to successfully acquire and integrate companies and assets; our ability to successfully recruit and retain highly-qualified personnel; the price volatility of our common stock, and other risks set forth under the caption "Risk Factors" in our Quarterly Report on Form 10-Q filed on August 1, 2018 and our other SEC filings. We assume no obligation to update any forward-looking statements contained in this document as a result of new information, future events or otherwise.



            
              Consolidated Balance Sheets



            (in thousands)




                                                                                         September 30,                December

                                                                                                                               31,


                                                                                                  2018                         2017




            
              Assets



            Current assets:



            Cash and cash equivalents                                                                  $
         96,122                $
          87,680



            Short-term investments                                                                           465,166                       416,663



            Accounts receivable - net of allowance for doubtful accounts of $1,389                            63,107                        60,676
    and $638 at September 30, 2018 and December 31, 2017, respectively



            Deferred commission expense                                                                       18,759                        13,343



            Restricted cash                                                                                    5,175                         4,757



            Prepaid expenses and other current assets                                                         18,132                        19,382




            Total current assets                                                                             666,461                       602,501



            Long-term investments                                                                             13,234                        31,394



            Property and equipment, net                                                                       51,913                        43,294



            Capitalized software development costs, net                                                       12,539                         8,760



            Deferred commission expense, net of current portion                                               15,176



            Other assets                                                                                       5,656                         4,964



            Intangible assets                                                                                  5,719                         6,312



            Goodwill                                                                                          14,950                        14,950




            
              Total assets                                                                   $
         785,648               $
          712,175




            
              Liabilities and stockholders
              '
               equity



            Current liabilities:



            Accounts payable                                                                            $
         8,817                 $
          4,657



            Accrued compensation costs                                                                        19,182                        16,329



            Other accrued expenses                                                                            22,781                        20,430



            Deferred revenue                                                                                 160,509                       136,880




            Total current liabilities                                                                        211,289                       178,296



            Deferred rent, net of current portion                                                             24,549                        18,868



            Deferred revenue, net of current portion                                                           2,132                         2,277



            Other long-term liabilities                                                                        4,715                         3,927



            Convertible senior notes                                                                         313,550                       298,447




            Total liabilities                                                                                556,235                       501,815




            Stockholders' equity:



            Common stock                                                                                          40                            38



            Additional paid-in capital                                                                       563,034                       496,461



            Accumulated other comprehensive loss                                                               (769)                         (57)



            Accumulated deficit                                                                            (332,892)                    (286,082)




            Total stockholders' equity                                                                       229,413                       210,360




            
              Total liabilities and stockholders
              '
               equity               $
         785,648               $
          712,175



              
                Consolidated Statements of Operations



              (in thousands, except per share data)




                                                                             For the Three Months Ended                         For the Nine Months Ended September
                                                                                September 30,                                  30,



                                                                  2018                                  2017                     2018                                         2017




              Revenues:



              Subscription                                             $
         125,478                          $
          93,164                                    $
          350,646      $
           255,030



              Professional services and other                                 6,348                                   4,562                                             18,312                14,041




              Total revenue                                                 131,826                                  97,726                                            368,958               269,071




              Cost of revenues:



              Subscription                                                   17,777                                  12,933                                             49,976                36,834



              Professional services and other                                 7,988                                   6,077                                             23,017                17,839




              Total cost of revenues                                         25,765                                  19,010                                             72,993                54,673




              Gross profit                                                  106,061                                  78,716                                            295,965               214,398




              Operating expenses:



              Research and development                                       30,761                                  18,828                                             85,598                48,087



              Sales and marketing                                            71,293                                  57,904                                            196,484               155,284



              General and administrative                                     19,057                                  14,110                                             54,309                41,730




              Total operating expenses                                      121,111                                  90,842                                            336,391               245,101




              Loss from operations                                         (15,050)                               (12,126)                                          (40,426)             (30,703)




              Other expense:



              Interest income                                                 2,416                                   1,274                                              6,332                 2,311



              Interest expense                                              (5,393)                                (5,063)                                          (15,893)              (7,947)



              Other expense                                                   (277)                                   (26)                                           (1,087)                (251)




              Total other expense                                           (3,254)                                (3,815)                                          (10,648)              (5,887)




              Loss before income tax (expense) benefit                     (18,304)                               (15,941)                                          (51,074)             (36,590)



              Income tax (expense) benefit                                    (359)                                  5,358                                            (1,262)                8,411




              Net loss                                                $
         (18,663)                       $
          (10,583)                                  $
          (52,336)    $
           (28,179)




              Net loss per share, basic and diluted                     $
         (0.48)                         $
          (0.29)                                    $
          (1.37)      $
           (0.77)



              Weighted average common shares used in                         38,762                                  37,047                                             38,319                36,639
    computing basic and diluted net loss per share:



              
                Consolidated Statements of Cash Flows



              (in thousands)




                                                                                          Three Months Ended                               Nine Months Ended

                                                                                            September  30,                                  September 30,



                                                                               2018                          2017                                   2018                     2017




              
                Operating Activities:



              Net loss                                                             $
         (18,663)                       $
          (10,583)                   $
           (52,336)             $
           (28,179)



              Adjustments to reconcile net loss to net cash and cash
    equivalents provided by operating activities



              Depreciation and amortization                                                6,000                                   4,146                               16,539                         11,123



              Stock-based compensation                                                    19,613                                  12,110                               55,334                         34,419



              Provision (benefit) for deferred income taxes                                  (4)                                (5,581)                                  43                        (9,125)



              Amortization of debt discount and issuance costs                             5,141                                   4,799                               15,103                          7,482



              Accretion of bond discount                                                 (1,876)                                  (692)                             (4,517)                         (747)



              Noncash rent expense                                                           367                                   1,344                                1,972                          4,343



              Unrealized currency translation                                                 79                                   (153)                                 215                          (348)



              Changes in assets and liabilities, net of acquisition



              Accounts receivable                                                        (9,911)                                (9,671)                             (3,266)                       (8,510)



              Prepaid expenses and other assets                                            5,535                                   2,555                                  823                        (5,363)



              Deferred commission expense                                                (5,798)                                  (110)                            (15,887)                       (2,011)



              Accounts payable                                                             3,508                                   1,883                                4,262                          1,556



              Accrued expenses                                                           (1,876)                                  (131)                               3,755                          6,838



              Deferred rent                                                                   81                                    (21)                               3,987                          3,581



              Deferred revenue                                                             9,321                                   7,906                               25,713                         20,561




              Net cash and cash equivalents provided by                                   11,517                                   7,801                               51,740                         35,620
    operating activities




              
                Investing Activities:



              Purchases of investments                                                 (158,546)                              (267,359)                           (524,838)                     (572,636)



              Maturities of investments                                                  150,300                                 276,000                              498,850                        313,060



              Purchases of property and equipment                                        (5,378)                                (4,017)                            (16,688)                      (15,089)



              Capitalization of software development costs                               (2,920)                                (1,966)                             (8,726)                       (5,306)



              Acquisition of a business and purchase of technology                                               (9,415)                                                          (9,415)



              Purchases of strategic investments                                            (50)                                (2,200)                               (300)                       (2,800)




              Net cash and cash equivalents used in investing                           (16,594)                                (8,957)                            (51,702)                     (292,186)
    activities




              
                Financing Activities:



              Employee taxes paid related to the net share settlement of                 (1,888)                                (1,057)                             (5,933)                       (3,154)
    stock-based awards



              Proceeds related to the issuance of common stock under                       5,157                                   2,924                               16,769                         10,409
    stock plans



              Repayments of capital lease obligations                                      (175)                                  (269)                               (592)                         (787)



              Proceeds of the issuance of convertible notes, net of                                                 (12)                                                          389,233
    issuance costs paid of $10,767



              Purchase of note hedge related to convertible notes                                                                                                                (78,920)



              Proceeds from the issuance of warrants related to                                                                                                                    58,880
    convertible notes, net of issuance costs of $200




              Net cash and cash equivalents provided by                                    3,094                                   1,586                               10,244                        375,661
    financing activities




              Effect of exchange rate changes on cash, cash equivalents and                (321)                                    697                              (1,319)                         2,569
    restricted cash




              Net increase in cash, cash equivalents and restricted cash                 (2,304)                                  1,127                                8,963                        121,664



              Cash, cash equivalents and restricted cash, beginning of period            104,051                                 180,722                               92,784                         60,185




              Cash, cash equivalents and restricted cash, end of period             $
         101,747                         $
          181,849                     $
           101,747              $
            181,849



              
                Reconciliation of non-GAAP operating income and operating                 Three Months Ended                                             Nine Months Ended
    margin                                                                                  September  30,                                                 September 30,


              (in thousands, except percentages)



                                                                                      2018                               2017                             2018                         2017




              GAAP operating loss                                                         $
              (15,050)                       $
           (12,126)                                    $
           (40,426)           $
          (30,703)



              Stock-based compensation                                                                19,612                                   12,110                                                55,334                      34,419



              Amortization of acquired intangible assets                                                 494                                       38                                                   594                          54



              Acquisition related expenses                                                               802                                      439                                                 2,407                         439




              Non-GAAP operating income                                                      $
              5,858                            $
            461                                      $
            17,909            $
             4,209






              GAAP operating margin                                                                  (11.4%)                                 (12.4%)                                              (11.0%)                    (11.4%)



              Non-GAAP operating margin                                                                  4.4                                      0.5                                                   4.9                         1.6
                                                                                                              %                                       %                                                    %                          %







              
                Reconciliation of non-GAAP net income                                     Three Months Ended                                             Nine Months Ended
                                                                                            September  30,                                               September 30,

              (in thousands, except per share amounts)



                                                                                      2018                               2017                             2018                         2017




              GAAP net loss                                                               $
              (18,663)                       $
           (10,583)                                    $
           (52,336)           $
          (28,179)



              Stock-based compensation                                                                19,612                                   12,110                                                55,334                      34,419



              Amortization of acquired intangibles assets                                                494                                       38                                                   594                          54



              Acquisition related expenses                                                               802                                      439                                                 2,407                         439



              Non-cash interest expense for amortization of debt discount and debt                     5,141                                    4,799                                                15,103                       7,482
    issuance costs



              Deferred income tax benefit from convertible notes and business                                                (5,552)                                                                          (9,093)
    combination



              Income tax effects of  non-GAAP items




              Non-GAAP net income                                                            $
              7,386                          $
            1,251                                      $
            21,102            $
             5,122






              Non-GAAP net income per share:



              Basic                                                                           $
              0.19                           $
            0.03                                        $
            0.55             $
             0.14



              Diluted                                                                         $
              0.17                           $
            0.03                                        $
            0.51             $
             0.13



              Shares used in non-GAAP per share calculations



              Basic                                                                                   38,762                                   37,047                                                38,319                      36,639



              Diluted                                                                                 43,101                                   39,443                                                41,314                      38,763



           
                Reconciliation of non-GAAP expense and expense as a percentage of revenue



           (in thousands, except percentages)


                                                                                                                                                        
      
            Three Months Ended September  30,



                                                                                                                                                                       2018                                                                                                   2017



                                                                                                       COS,                         COS,           R&D         S&M                                    G&A                           COS,
                                                                                                   Subscription                                                                                                                 Subscription                COS,     R&D                  S&M      G&A
                                                                                                                             Prof.                                                                                                             Prof.
                                                                                                                           services                                                                                                          services
                                                                                                                            & other                                                                                                           & other



           GAAP expense                                                                                        $
      17,777                $
          7,988            $
              30,761                          $
            71,293                    $
             19,057               $
           12,933      $
              6,077       $
              18,828      $
              57,904 $
            14,110



           Stock -based compensation                                                                              (391)                       (803)                      (5,990)                                  (7,898)                             (4,530)                        (163)                 (591)                 (3,110)                (5,015)           (3,231)



           Amortization of acquired intangible                                                           (494)                                                                                                                                                          (38)
    assets



           Acquisition related expenses                                                                                                                     (802)                                                                                                                                                        (439)




           Non-GAAP expense                                                                                    $
      16,892                $
          7,185            $
              23,969                          $
            63,395                    $
             14,527               $
           12,732      $
              5,486       $
              15,279      $
              52,889 $
            10,879






           GAAP expense as a percentage of                                                                         13.5                          6.1                          23.3                                      54.1                                 14.5                          13.2                    6.2                     19.3                    59.3             14.4
                                                                                                                         %                           %                            %                                        %                                   %                            %                     %                       %                      %                 %
    revenue



           Non-GAAP expense as a percentage of                                                                     12.8                          5.5                          18.2                                      48.1                                 11.0                          13.0                    5.6                     15.6                    54.1             11.1
                                                                                                                         %                           %                            %                                        %                                   %                            %                     %                       %                      %                 %
    revenue








                                                                                                                                                         
      
            Nine Months Ended September 30,



                                                                                                                                                                       2018                                                                                                   2017

                                                                                                                                                                                                          ---

                                                                                                       COS,                         COS,           R&D         S&M                                    G&A                           COS,
                                                                                                   Subscription                                                                                                                 Subscription                COS,     R&D                  S&M      G&A
                                                                                                                             Prof.                                                                                                             Prof.
                                                                                                                           services                                                                                                          services
                                                                                                                            & other                                                                                                           & other



           GAAP expense                                                                                        $
      49,976               $
          23,017            $
              85,598                         $
            196,484                    $
             54,309               $
           36,834     $
              17,839       $
              48,087     $
              155,284 $
            41,730



           Stock -based compensation                                                                              (985)                     (2,339)                     (16,866)                                 (22,327)                            (12,817)                        (455)               (1,707)                 (9,013)               (13,889)           (9,355)



           Amortization of acquired intangible                                                           (594)                                                                                                                                                          (47)                                                                      (7)
    assets



           Acquisition related expenses                                                                                                                   (2,407)                                                                                                                                                        (439)




           Non-GAAP expense                                                                                    $
      48,397               $
          20,678            $
              66,325                         $
            174,157                    $
             41,492               $
           36,332     $
              16,132       $
              38,635     $
              141,388 $
            32,375






           GAAP expense as a percentage of                                                                         13.5                          6.2                          23.2                                      53.3                                 14.7                          13.7                    6.6                     17.9                    57.7             15.5
                                                                                                                         %                           %                            %                                        %                                   %                            %                     %                       %                      %                 %
    revenue



           Non-GAAP expense as a percentage of                                                                     13.1                          5.6                          18.0                                      47.2                                 11.2                          13.5                    6.0                     14.4                    52.5             12.0
                                                                                                                         %                           %                            %                                        %                                   %                            %                     %                       %                      %                 %
    revenue




          
                Reconciliation of non-GAAP subscription
    margin



          (in thousands, except percentages)


                                                                Three Months Ended September                    Nine Months Ended September
                                                                             30,                                    30,



                                                                                        2018            2017                       2018     2017




          GAAP subscription margin                                                          $
     107,701      $
        80,231                        $
     300,670 $
     218,196



          Stock -based compensation                                                                391               163                               985        455



          Amortization of acquired intangible assets                                               494                38                               594         47




          Non-GAAP subscription margin                                                      $
     108,586      $
        80,432                        $
     302,249 $
     218,698






          GAAP subscription margin percentage                                                     85.8              86.1                              85.7       85.6
                                                                                                      %                %                                %         %



          Non-GAAP subscription margin percentage                                                 86.5              86.3                              86.2       85.8
                                                                                                      %                %                                %         %



              
                Reconciliation of free cash flow



              (in thousands)




                                                             Three Months Ended September  30,                  Nine Months Ended September 30,



                                                                                          2018             2017                                             2018 2017




              GAAP net cash and cash equivalents provided                                     $
       11,517                                      $
        7,801           $
         51,740 $
          35,620
    by operating activities



              Purchases of property and equipment                                                 (5,378)                                         (4,017)               (16,688)      (15,089)



              Capitalization of software development costs                                        (2,920)                                         (1,966)                (8,726)       (5,306)




              Free cash flow                                                                   $
       3,219                                      $
        1,818           $
         26,326 $
          15,225



     
                Reconciliation of forecasted non-GAAP operating income


     (in thousands, except percentages)


                                                                                      Three Months Ended                           Year Ended
                                                                           December 31, 2018                        December 31, 2018




     GAAP operating income range                                         
              $(9,800) - $(8,800)        
           $(49,900) - $(48,900)



     Stock-based compensation                                                                           20,200                               75,300



     Amortization of acquired intangible assets                                                            800                                1,400



     Acquisition related expenses                                                                          300                                2,700




     Non-GAAP operating income range                                       
              $11,500 - $12,500          
             $29,500 - $30,500



              
                Reconciliation of forecasted non-GAAP net income and non-
    GAAP net income per share


              (in thousands, except per share amounts)




                                                                                                   Three Months Ended                            Year Ended
                                                                                        December 31, 2018                         December 31, 2018




              GAAP net loss range                                                    
             $(14,000) - $(13,000)        
            $(65,900) - $(64,900)



              Stock-based compensation                                                                               20,200                                 75,300



              Amortization of acquired intangible assets                                                                800                                  1,400



              Acquisition related expenses                                                                              300                                  2,700



              Non-cash interest expense for amortization of debt discount and                                         5,200                                 20,300
    debt issuance costs



              Income tax effects of  non-GAAP items




              Non-GAAP net income range                                                 
              $12,500 - $13,500          
              $33,800 - $34,800






              GAAP net income per basic and diluted share                               
              $(0.36) - $(0.33)            
              $(1.71)-$(1.69)



              Non-GAAP net income per diluted share                                           
              $0.29-$0.31                
              $0.80-$0.82







              Weighted average common shares used in computing GAAP                                           39,100                                 38,500
    basic and diluted net loss per share:





              Weighted average common shares used in computing non-                                           43,200                                 42,300
    GAAP diluted net loss per share:

HubSpot's estimates of stock-based compensation, amortization of acquired intangible assets, acquisition-related expenses, and non-cash interest expense for amortization of debt discount and debt issuance costs in future periods assume, among other things, the occurrence of no additional acquisitions, investments or restructurings, and no further revisions to stock-based compensation and related expenses.

Non-GAAP Financial Measures

We report our financial results in accordance with accounting principles generally accepted in the United States of America, or GAAP. However, management believes that, in order to properly understand our short-term and long-term financial and operational trends, investors may wish to consider the impact of certain non-cash or non-recurring items when used as a supplement to financial performance measures in accordance with GAAP. These items result from facts and circumstances that vary in frequency and impact on continuing operations. In this release, HubSpot's non-GAAP operating income, operating margin, subscription margin, expense, expense as a percentage of revenue, net income, and free cash flow are not presented in accordance with GAAP and are not intended to be used in lieu of GAAP presentations of results of operations.

Management believes that these non-GAAP financial measures provide additional means of evaluating period-over-period operating performance. Specifically, these non-GAAP financial measures provide management with additional means to understand and evaluate the operating results and trends in our ongoing business by eliminating certain non-cash expenses and other items that management believes might otherwise make comparisons of our ongoing business with prior periods more difficult, obscure trends in ongoing operations, or reduce management's ability to make useful forecasts. In addition, management understands that some investors and financial analysts find this information helpful in analyzing our financial and operational performance and comparing this performance to our peers and competitors. However, these non-GAAP financial measures have limitations as an analytical tool and are not intended to be an alternative to financial measures prepared in accordance with GAAP. In addition, it should be noted that these non-GAAP financial measures may be different from non-GAAP measures used by other companies. We intend to provide these non-GAAP financial measures as part of our future earnings discussions and, therefore, the inclusion of these non-GAAP financial measures will provide consistency in our financial reporting. Management may, however, utilize other measures to illustrate performance in the future. Investors are encouraged to review the reconciliation of these non-GAAP measures to their most directly comparable GAAP financial measures. A reconciliation of our non-GAAP financial measures to their most directly comparable GAAP measures has been provided in the financial statement tables included above in this press release.

These non-GAAP measures exclude share-based compensation, amortization of acquired intangible assets, acquisition related expenses, non-cash interest expense for the amortization of debt discount debt issuance costs, the deferred income tax benefit from convertible notes and acquisitions, and income tax effects of non-GAAP items. We believe investors may want to exclude the effects of these items in order to compare our financial performance with that of other companies and between time periods:

    1. Stock-based compensation is a non-cash expense accounted for in
       accordance with FASB ASC Topic 718. We believe that the exclusion of
       stock-based compensation expense allows for financial results that are
       more indicative of our operational performance and provide for a useful
       comparison of our operating results to prior periods and to our peer
       companies because stock-based compensation expense varies from period to
       period and company to company due to such things as differing valuation
       methodologies and changes in stock price.


    2. Expense for the amortization of acquired intangible assets is a non-cash
       item, and we believe that the exclusion of this amortization expense
       provides for a useful comparison of our operating results to prior
       periods and to our peer companies.


    3. Acquisition related expenses, such as transaction costs and retention
       payments, are expenses that are not necessarily reflective of operational
       performance during a period. We believe that the exclusion of this these
       expenses provides for a useful comparison of our operating results to
       prior periods and to our peer companies.


    4. In May 2017, the Company issued $400 million of convertible notes due in
       2022 with a coupon interest rate of 0.25%. The imputed interest rate of
       the convertible senior notes was approximately 6.95%. This is a result of
       the debt discount recorded for the conversion feature that is required to
       be separately accounted for as equity, and debt issuance costs, which
       reduce the carrying value of the convertible debt instrument. The debt
       discount is amortized as interest expense together with the issuance
       costs of the debt. The expense for the amortization of debt discount and
       debt issuance costs is a non-cash item, and we believe the exclusion of
       this interest expense provides for a useful comparison of our operating
       results to prior periods and to our peer companies.


    5. The deferred income tax benefit from the convertible notes issued in May
       2017 is a non-cash item created by the difference in the carrying amount
       and tax basis of the convertible notes. This taxable temporary difference
       resulted in the Company recognizing a $9.4 million deferred tax liability
       which was recorded as an adjustment to additional paid-in capital on the
       consolidated balance sheet. The creation of the deferred tax liability is
       recognized as a component of equity and represents a source of future
       taxable income which supports the realization of a portion of the income
       tax benefit associated with the current year loss from operations. The
       deferred income tax benefit from the convertible notes is a non-cash item
       that is unique to the issuance of the Company's convertible notes, and we
       believe the exclusion of this deferred tax benefit provides for a useful
       comparison of our operating results to prior periods and to our peer
       companies.


    6. The deferred income tax benefit from the business combination entered
       into in September 2017 is a non-cash item created by the difference in
       the carrying amount and tax basis of the assets and liabilities acquired.
       This taxable temporary difference resulted in the Company recognizing a
       $2.2 million deferred tax liability which was recorded as an adjustment
       to goodwill on the consolidated balance sheet. The creation of the
       deferred tax liability represents a source of future taxable income which
       supports the realization of a portion of the income tax benefit
       associated with historical net operating losses. The deferred income tax
       benefit from the business combination is a non-cash item that is unique
       to the business combination, and we believe the exclusion of this
       deferred tax benefit provides for a useful comparison of our operating
       results to prior periods and to our peer companies.
    7. The effects of income taxes on non-GAAP items for current and historical
       periods is zero due to our history of non-GAAP losses and a full
       valuation allowance on our U.S. deferred tax assets.

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SOURCE HubSpot, Inc.